dialmark.blogspot.com
Dialogue Marketing: Email Marketing: An Evolutionary Tale
http://dialmark.blogspot.com/2010/01/email-marketing-evolutionary-tale.html
Saturday, 16 January 2010. Email Marketing: An Evolutionary Tale. I suspect 2010 will be all a twitter (pun intended) regarding social media, and how it purports to enhance your relationships with your clients. A lot of it is hype, but no doubt, the way we communicate with our clients, and the manner in which we promote ourselves has evolved enormously. This was when email newsletters exploded. And the premise upon which most email service providers (ESPs) established their businesses. Well okay, most of...
dialmark.blogspot.com
Dialogue Marketing: February 2010
http://dialmark.blogspot.com/2010_02_01_archive.html
Monday, 15 February 2010. Social Media: Why We Need To Engage, Even If We Think It Is All Bollocks. Any decision, to incorporate social media into your marketing communication plan, has to make business sense. Don't do it simply because somebody says so. But there are some very sound reasons to consider social media. Some of the most valid reasons being exposure, credibility, market penetration, branding and news ways to communicate. Because she read about it in the New York Times. Back in the late 1990s...
dialmark.blogspot.com
Dialogue Marketing: Drip Marketing: What Is It?
http://dialmark.blogspot.com/2010/01/drip-marketing-what-is-it.html
Monday, 4 January 2010. Drip Marketing: What Is It? Geez, it seems marketers like to busy themselves coining new phrases, as if they have discovered a new light bulb, when in reality all they have done is highlight the obvious. Drip Marketing is another of those phrases; as is Closed-Loop Marketing, but we will discuss that one next time. That's it, short and sweet. Download a printable version here. Posted by Mark Pawley. Great ideas and your experience is very good. You have described the Drip Mark...
dialmark.blogspot.com
Dialogue Marketing: June 2009
http://dialmark.blogspot.com/2009_06_01_archive.html
Monday, 29 June 2009. What Is Relationship Marketing? I've always been uncomfortable with the concept of relationship marketing being about authentic connections, meaningful dialogue, hugs and kisses because it is quite simply nonesense. It is insincere, and your customers know this. Your primary concern is sales; and ultimately profitability. So it was refreshing to discover marketers that were starting to state the obvious. Lots of hands still up, huh? As a relationship marketer, I focus on making sure...
dialmark.blogspot.com
Dialogue Marketing: January 2008
http://dialmark.blogspot.com/2008_01_01_archive.html
Is a niche marketing communications company, that has a proprietary in-house communication platform. The business was founded in 2006 by Mark Pawley. The initial product development took place in South Africa, in an environment that has a large and active mobile phone user demographic. This resulted in the application integrating cell phone text communication, on the GSM network, together with email. Posted by Mark Pawley. Thank you for your submission. Please look out for our email. Posted by Mark Pawley.
dialmark.blogspot.com
Dialogue Marketing: Social Media: Why We Need To Engage, Even If We Think It Is All Bollocks
http://dialmark.blogspot.com/2010/02/social-media-why-we-need-to-engage-even.html
Monday, 15 February 2010. Social Media: Why We Need To Engage, Even If We Think It Is All Bollocks. Any decision, to incorporate social media into your marketing communication plan, has to make business sense. Don't do it simply because somebody says so. But there are some very sound reasons to consider social media. Some of the most valid reasons being exposure, credibility, market penetration, branding and news ways to communicate. Because she read about it in the New York Times. Back in the late 1990s...
dialmark.blogspot.com
Dialogue Marketing: February 2009
http://dialmark.blogspot.com/2009_02_01_archive.html
Tuesday, 10 February 2009. How To Stay Close To Your Customers In Difficult Economic Times. If it doesn't then you are clearly in a recession proof industry. Of course you cannot slash your marketing. The key is to concentrate on marketing that builds repeat business, and do it fast. Most businesses concentrate on attracting new clients and do very little to look after their existing clients after the transaction is complete. I mean as a consumer. I will guess probably never. Well for starters you need t...
dialmark.blogspot.com
Dialogue Marketing: Don't Discount - Learn How To Get Your Price
http://dialmark.blogspot.com/2009/12/dont-discount-learn-how-to-get-your.html
Don't Discount - Learn How To Get Your Price. This week I was pondering price objections, since we are all occasionally confronted with these; namely that our products or services are pricey in comparison to other competitors. Of course this necessitates painstakingly explaining the differences. So what is it that gets consumers to determine a "fair price"? The difference between reality and perception leads to a performance gap. This is the principle upon which a blowout sale works; pricing is so ridicu...
dialmark.blogspot.com
Dialogue Marketing: Social Media: Fact or Fantasy?
http://dialmark.blogspot.com/2010/01/social-media-fact-or-fantasy.html
Tuesday, 19 January 2010. Social Media: Fact or Fantasy? Consider this article in the context of the previous blog entry. On the evolution of email marketing. There are those pundits that have been proclaiming email to be on the decline, with social media set to be the new black (a term I borrowed from an advertising campaign). Yes, social media may be all the rage, but should we be wildly allocating resources, at the expense of email? Well, that is a question we would all like a definitive answer to.
dialmark.blogspot.com
Dialogue Marketing: A Marketer's Review: Bill C-27, the Electronic Commerce Protection Act
http://dialmark.blogspot.com/2009/12/marketers-review-bill-c-27-electronic.html
A Marketer's Review: Bill C-27, the Electronic Commerce Protection Act. Sigh Today I want to spend a little time housekeeping. Canada is about to pass its own anti-spam legislation, and it may have some implications for you Canadian marketers. The new legislation will be known as ECPA. Legitimate and professional email marketing efforts incorporate many things; unsubscribe functionality, bounce management, blacklist monitoring, whitelisting, opt-in, opt-out, message design, personalised from addresses, p...
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