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Synergy Says:: INTRODUCING...

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Get a Free Quote. Thursday, November 1. Follow us on Twitter! The Science of Marketing. Subscribe to our Monthly Newsletter. Like Us On Facebook! United States Postal Service. Simple template. Powered by Blogger.

synergydr.blogspot.com

Synergy Says:: 02.12

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Get a Free Quote. Thursday, February 23. YOUR ON MY LIST. please? Recently, while browsing the net, I stumbled upon a website that politely requested I get on their list. And while I can appreciate the sentiment of the company wanting to keep in touch and make sure that they are regularly communicating with their online community, having someone tell me Im on their list makes me think they have a hit out on my head. . Links to this post. Thursday, February 9. Not all Customers are the Same. Not only are&...

synergydr.blogspot.com

Synergy Says:: Focus On: Thanksgiving Marketing

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Get a Free Quote. Tuesday, November 20. Focus On: Thanksgiving Marketing. In the spirit of Thanksgiving, I rounded up a few Thanksgiving related marketing tactics that have been catching the attention of holiday shoppers everywhere. Target does an excellent job advertising their low prices and special promotions during the holidays each year. Remember the crazy red jumpsuit lady? That gained over 200,000 signatures, urges Target to put families before their sales. Follow us on Twitter! Subscribe to our M...

synergydr.blogspot.com

Synergy Says:: 11.11

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Get a Free Quote. Thursday, November 17. Multi-Channel Mailing: Modern Direct Mail Strategies. Studies have registered that a wide range of consumer demographics are becoming more and more likely to respond to multiple formats of direct mail- including everything from post cards to catalogs. In the wake of the communications revolution, direct mail has the unique ability to cut through the marketing noise of offers to generate. a response. The Neuro Science behind Direct Mail. Request the Remainder of th...

synergydr.blogspot.com

Synergy Says:: 11.12

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Get a Free Quote. Monday, November 26. Focus On: QR Code Innovation. QR codes are one of the easiest ways for brands to collect data. After scanning a QR code on your phone, information is available to you in a matter of seconds. We now see QR codes on t-shirts, cupcakes, business cards, billboards, and gravestones. Yes.you read that right! Gravestones now have QR codes on them. Another organization implementing QR Codes on their headstones is the Commonwealth War Graves Commission. One example is Ralph ...

synergydr.blogspot.com

Synergy Says:: 10.12

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Get a Free Quote. Wednesday, October 31. 3 Ways to Give Your Direct Mail a Spooky Twist. Nowadays, most people associate Halloween with ghosts, vampires, witches, and candy corn. What you may not know is that Halloween actually dates back to Celtic rituals thousands of years ago. In 2001, over 160 million people celebrated Halloween. Why not take advantage of this popular holiday with your direct mail campaigns? People like stories. Make your themed mail pieces fun and interesting! We Want To Know. Knows...

synergydr.blogspot.com

Synergy Says:: Focus On: Personalized URLS

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Get a Free Quote. Thursday, November 15. Focus On: Personalized URLS. In the first two posts for our "Focus On" series, we discussed direct mail letters and postcards. We also discussed how to take your direct mail marketing to the next level by incorporating more than one marketing strategy. Tools such as a PURL and QR Code engage those who may be less inclined to pick up the phone and call you. According to the DMA, 42% of direct mail respondents prefer to respond online. According to MindFire, Inc&#46...

synergydr.blogspot.com

Synergy Says:: Focus On: QR Code Innovation

http://synergydr.blogspot.com/2012/11/qr-code.html

Get a Free Quote. Monday, November 26. Focus On: QR Code Innovation. QR codes are one of the easiest ways for brands to collect data. After scanning a QR code on your phone, information is available to you in a matter of seconds. We now see QR codes on t-shirts, cupcakes, business cards, billboards, and gravestones. Yes.you read that right! Gravestones now have QR codes on them. Another organization implementing QR Codes on their headstones is the Commonwealth War Graves Commission. One example is Ralph ...

synergydr.blogspot.com

Synergy Says:: How do you create successful direct mail in 2013?

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Get a Free Quote. Wednesday, December 5. How do you create successful direct mail in 2013? Postage rates for folded self mailers. If marketers begin to understand all of the new specification changes, they can then modify and test formats that comply with new regulations without losing any impact. A variety of items. There are several options to move mail pieces in the USPS delivery system. Arranges the mail file according to delivery scheme by zip code. Benefit: determines campaign postage rates and cost.

synergydr.blogspot.com

Synergy Says:: 06.12

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Get a Free Quote. Wednesday, June 27. Niche Branding: Becoming a 'Household Brand' Regardless of Your Industry or Size. You Want to Stand Out Among the Competition! The strength of your branding will determine the success of your company. Regardless of your industry or market, becoming a household staple should be the goal of your company, even if you are small. Don't think you need to be Tide or Coca-Cola to be a household brand. Just be the brand in everyone's house for your niche! We Stick With It!