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Drew Kerr - Strategy & Placement Portfolio

An in-depth ongoing current portfolio with links of Drew Kerr's strategic work and achievements across digital and traditional domains. Index is in the right hand column.

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Four Corners Communications

Drew Kerr

21 Sy●●●●● Road

Sca●●●ale , New York, 10583

United States

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Four Corners Communications

Drew Kerr

21 Sy●●●●● Road

Sca●●●ale , New York, 10583

United States

212●●●250
dr●●@four-corners.com

View this contact

Four Corners Communications

Drew Kerr

21 Sy●●●●● Road

Sca●●●ale , New York, 10583

United States

212●●●250
dr●●@four-corners.com

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Drew Kerr - Strategy & Placement Portfolio | drewkerrpress.com Reviews
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An in-depth ongoing current portfolio with links of Drew Kerr&#39;s strategic work and achievements across digital and traditional domains. Index is in the right hand column.
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1 by todd venezia
2 last updated
3 posted
4 helayne seidman
5 golden oldie
6 posted by
7 drew kerr
8 labels drew kerr
9 ny post
10 yougov brandindex
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by todd venezia,last updated,posted,helayne seidman,golden oldie,posted by,drew kerr,labels drew kerr,ny post,yougov brandindex,by jaime hoerbelt,jaime hoerbelt,mediapost,tenthwave,and cnn,social by design,visually engaging,english and spanish,mashable
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Drew Kerr - Strategy & Placement Portfolio | drewkerrpress.com Reviews

https://drewkerrpress.com

An in-depth ongoing current portfolio with links of Drew Kerr&#39;s strategic work and achievements across digital and traditional domains. Index is in the right hand column.

INTERNAL PAGES

drewkerrpress.com drewkerrpress.com
1

Drew Kerr - Strategy & Placement Portfolio: Generate record-breaking July 2012 web traffic for client YouGov BrandIndex

http://www.drewkerrpress.com/2012/08/generate-record-breaking-july-2012-web.html

Drew Kerr - Strategy and Placement Portfolio. An in-depth ongoing current portfolio with links of Drew Kerr's strategic work and achievements across digital and traditional domains. Index is in the right hand column. Generate record-breaking July 2012 web traffic for client YouGov BrandIndex. My media placements throughout major digital media, trades and blogs generated record-breaking. Bipartisan Consensus Here: Jared! Bipartisan heroes for sale at Subway.". The Midwest Won't Abandon Chick-Fil-A.".

2

Drew Kerr - Strategy & Placement Portfolio: Develop and place Tenthwave's "Shopification" op-ed in Advertising Age

http://www.drewkerrpress.com/2012/07/develop-and-place-tenthwaves.html

Drew Kerr - Strategy and Placement Portfolio. An in-depth ongoing current portfolio with links of Drew Kerr's strategic work and achievements across digital and traditional domains. Index is in the right hand column. Develop and place Tenthwave's "Shopification" op-ed in Advertising Age. It's Time to Gamify Online Shopping. Games Let Brands Reach Far Wider and for Much Longer Than Traditional Coupons. Published: July 30, 2012. What motivates the gamer inside us? How does this look in practice? 1 Through ...

3

Drew Kerr - Strategy & Placement Portfolio: Client Tenthwave explains their role in the annual Doole4Google contest

http://www.drewkerrpress.com/2012/07/client-tenthwave-explains-their-role-in.html

Drew Kerr - Strategy and Placement Portfolio. An in-depth ongoing current portfolio with links of Drew Kerr's strategic work and achievements across digital and traditional domains. Index is in the right hand column. Client Tenthwave explains their role in the annual Doole4Google contest. Better Know Your Internets. Cute Overload: When Google Doodles and 7-Year-Olds Meet. How one NYC agency helped Google collect and index its 114,000 Doodle4Google submissions. For its fifth annual Doodle4Google contest, ...

4

Drew Kerr - Strategy & Placement Portfolio: Break YouGov BrandIndex's "Apple fanboy aging" data in The Wall Street Journal

http://www.drewkerrpress.com/2012/08/break-yougov-brandindexs-apple-fanboy.html

Drew Kerr - Strategy and Placement Portfolio. An in-depth ongoing current portfolio with links of Drew Kerr's strategic work and achievements across digital and traditional domains. Index is in the right hand column. Break YouGov BrandIndex's "Apple fanboy aging" data in The Wall Street Journal. August 9, 2012, 3:22 PM. Apple “Genius” Ads, Though Panned, May Have Special Target. 8220;These ads are causing a widespread gagging response, and deservedly so,” he said in a recent blog post. 8211;in which come...

5

Drew Kerr - Strategy & Placement Portfolio: Place Bloomberg Markets ranking of richest family offices with targeted UK, Asia and US media

http://www.drewkerrpress.com/2012/08/place-bloomberg-markets-ranking-of.html

Drew Kerr - Strategy and Placement Portfolio. An in-depth ongoing current portfolio with links of Drew Kerr's strategic work and achievements across digital and traditional domains. Index is in the right hand column. Place Bloomberg Markets ranking of richest family offices with targeted UK, Asia and US media. HSBC's Family Office Business Retains World Number One Crown. HSBC Private Wealth Solutions, part of UK/Hong Kong-listed HSBC. The ranking, which features in the September issue of Bloomberg Markets.

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LINKS TO THIS WEBSITE

prrockandroll.com prrockandroll.com

Drew Kerr's PR ROCK AND ROLL: Stephenson Group -- please stop spamming

http://www.prrockandroll.com/2012/02/stephenson-group-please-stop-spamming.html

Wednesday, February 15, 2012. Stephenson Group - please stop spamming. New Jersey public relations firm Stephenson Group doesn't seem to have received the widely circulated memo about how people hate spam, especially journalists. For some reason, one of their staff people, Richard Virgilio, keeps sending me pitches about Western Union and small business. I don't write about either topic. But here is Richard again, sending me his spam pitches about Western Union and small business. Posted by Drew Kerr.

prrockandroll.com prrockandroll.com

Drew Kerr's PR ROCK AND ROLL: September 2011

http://www.prrockandroll.com/2011_09_01_archive.html

Monday, September 12, 2011. Mashable's Todd Wasserman wants to kill the word "excited" in press releases. If executive quotes are the black hole of press releases, then their repetitive choice of words is the big cosmic shovel that digs them down there. As sort of a tribute and warning. He posts actual quotes from current press releases, linking back to their original location. In January, 2009, I wrote on this blog. This habit is far worse than buying Aramis cologne for your dad's birthday 30 years in a...

prrockandroll.com prrockandroll.com

Drew Kerr's PR ROCK AND ROLL: September 2012

http://www.prrockandroll.com/2012_09_01_archive.html

Monday, September 17, 2012. Apple doesn't need publicists - just journalists. As a business journalist, I find it deeply depressing to watch the inevitable media frenzy about an incrementally new Apple product." - The Wall Street Journal's David Enrich. I think Apple may have reached a turning point with its relationships with journalists with its annual introductions of a new version of the iPhone. Sales could play a role in boosting the U.S. economy! You think that would have sobered everybody up about...

prrockandroll.com prrockandroll.com

Drew Kerr's PR ROCK AND ROLL: January 2011

http://www.prrockandroll.com/2011_01_01_archive.html

Wednesday, January 26, 2011. How Not To Look For A PR Firm #2: My nephew, the publicist. Years ago, my firm was basically the finalist to win a new media account. We aced the interviews, and had what we thought was a great meeting with the division's chief executive, really almost to receive a blessing of everybody else's decision. She added the kicker: they're a nice person and all, but they don't seem to know much about what we do. However, just because a member of your family is in public relations me...

prrockandroll.com prrockandroll.com

Drew Kerr's PR ROCK AND ROLL: Apple doesn't need publicists -- just journalists

http://www.prrockandroll.com/2012/09/apple-doenst-need-publicists-just.html

Monday, September 17, 2012. Apple doesn't need publicists - just journalists. As a business journalist, I find it deeply depressing to watch the inevitable media frenzy about an incrementally new Apple product." - The Wall Street Journal's David Enrich. I think Apple may have reached a turning point with its relationships with journalists with its annual introductions of a new version of the iPhone. Sales could play a role in boosting the U.S. economy! You think that would have sobered everybody up about...

prrockandroll.com prrockandroll.com

Drew Kerr's PR ROCK AND ROLL: August 2011

http://www.prrockandroll.com/2011_08_01_archive.html

Friday, August 5, 2011. Martha Stewart, public relations failure. Martha Stewart may have been a genius in marketing herself to millions of women, but her public relations acumen is in the stone age. Into the picture comes a New York magazine writer who clearly is sniffing around for a story about what went wrong with your company after you were released from jail. His initial queries are probably quite general, but you get a sense that all is not happy in Pleasantville. You come across as a micro-managi...

theprbusiness.com theprbusiness.com

Drew Kerr's The PR Business: June 2011

http://www.theprbusiness.com/2011_06_01_archive.html

Drew Kerr's The PR Business. Wednesday, June 8, 2011. Gas to the fire: how not to respond to angry customers. Sometimes companies gamble on a product or idea, whether they aware of it or not, and the results can possibly backfire. At those times, you have to suck it up and admit you may have been wrong, and here's how you will fix it for the immediate future. It's crisis communications 101. Before I even cracked the first page, I thought to myself, "Uh oh.". Who are these beauty pros, how many nomination...

theprbusiness.com theprbusiness.com

Drew Kerr's The PR Business: October 2010

http://www.theprbusiness.com/2010_10_01_archive.html

Drew Kerr's The PR Business. Wednesday, October 27, 2010. Jimmy Kimmel: "How Charlie Sheen's Publicist Copes". Speaking with the press. Thursday, October 14, 2010. Interpreter needed for Google PR rep's replies to NY Times columnist. Here's a corporate PR response that would make double talk master Professor Irwin Corey. Proud, courtesy of Google. On its site, Google announced. It was shutting down 800-GOOG-411, its free phone voice-activated directory service, on November 12. Not satisfied with that res...

theprbusiness.com theprbusiness.com

Drew Kerr's The PR Business: May 2011

http://www.theprbusiness.com/2011_05_01_archive.html

Drew Kerr's The PR Business. Monday, May 23, 2011. Hacks vs. Flacks: when the pot calls the kettle black. Publicists have their flacks. Journalists have their hacks. Yet neither profession seems to smell their own stink. What public relation giant Burson-Marsteller did for Facebook, trying to plant negative stories on Google's stand on privacy, was really business as usual in some corners of the profession. Facebook could have taken out an advertisement pointing out Google's flaws. The insane stalking do...

theprbusiness.com theprbusiness.com

Drew Kerr's The PR Business: January 2012

http://www.theprbusiness.com/2012_01_01_archive.html

Drew Kerr's The PR Business. Tuesday, January 17, 2012. Sorry, Mark, but many startups DO need PR help. and desperately. Dallas Mavericks owner, investor and tireless blogger Mark Cuban posted a defense. Of his "Why startups should never hire a PR firm" statement this week after he got blasted by various publicity folks. He backtracks a bit, but I have to say, a lot of what he says is rather disingenuous. Granted, there are some startups that should. Not all PR firms are alike. It’s amazing how oft...

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Drew Kerr - Strategy & Placement Portfolio

Drew Kerr - Strategy and Placement Portfolio. An in-depth ongoing current portfolio with links of Drew Kerr's strategic work and achievements across digital and traditional domains. Index is in the right hand column. Extensive interview with me on behalf of client YouGov BrandIndex on page 3 of NY Post. Ritz cracker the top snack in the US. 6:41 AM, September 24, 2012. 12:35 AM, September 24, 2012. When it comes to snacks, Americans are puttin’ on the Ritz. 8220;Guys probably want a snack they can grab r...

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