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Drew Kerr's PR ROCK AND ROLL: Stephenson Group -- please stop spamming
http://www.prrockandroll.com/2012/02/stephenson-group-please-stop-spamming.html
Wednesday, February 15, 2012. Stephenson Group - please stop spamming. New Jersey public relations firm Stephenson Group doesn't seem to have received the widely circulated memo about how people hate spam, especially journalists. For some reason, one of their staff people, Richard Virgilio, keeps sending me pitches about Western Union and small business. I don't write about either topic. But here is Richard again, sending me his spam pitches about Western Union and small business. Posted by Drew Kerr.
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Drew Kerr's PR ROCK AND ROLL: September 2011
http://www.prrockandroll.com/2011_09_01_archive.html
Monday, September 12, 2011. Mashable's Todd Wasserman wants to kill the word "excited" in press releases. If executive quotes are the black hole of press releases, then their repetitive choice of words is the big cosmic shovel that digs them down there. As sort of a tribute and warning. He posts actual quotes from current press releases, linking back to their original location. In January, 2009, I wrote on this blog. This habit is far worse than buying Aramis cologne for your dad's birthday 30 years in a...
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Drew Kerr's PR ROCK AND ROLL: September 2012
http://www.prrockandroll.com/2012_09_01_archive.html
Monday, September 17, 2012. Apple doesn't need publicists - just journalists. As a business journalist, I find it deeply depressing to watch the inevitable media frenzy about an incrementally new Apple product." - The Wall Street Journal's David Enrich. I think Apple may have reached a turning point with its relationships with journalists with its annual introductions of a new version of the iPhone. Sales could play a role in boosting the U.S. economy! You think that would have sobered everybody up about...
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Drew Kerr's PR ROCK AND ROLL: January 2011
http://www.prrockandroll.com/2011_01_01_archive.html
Wednesday, January 26, 2011. How Not To Look For A PR Firm #2: My nephew, the publicist. Years ago, my firm was basically the finalist to win a new media account. We aced the interviews, and had what we thought was a great meeting with the division's chief executive, really almost to receive a blessing of everybody else's decision. She added the kicker: they're a nice person and all, but they don't seem to know much about what we do. However, just because a member of your family is in public relations me...
prrockandroll.com
Drew Kerr's PR ROCK AND ROLL: Apple doesn't need publicists -- just journalists
http://www.prrockandroll.com/2012/09/apple-doenst-need-publicists-just.html
Monday, September 17, 2012. Apple doesn't need publicists - just journalists. As a business journalist, I find it deeply depressing to watch the inevitable media frenzy about an incrementally new Apple product." - The Wall Street Journal's David Enrich. I think Apple may have reached a turning point with its relationships with journalists with its annual introductions of a new version of the iPhone. Sales could play a role in boosting the U.S. economy! You think that would have sobered everybody up about...
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Drew Kerr's PR ROCK AND ROLL: August 2011
http://www.prrockandroll.com/2011_08_01_archive.html
Friday, August 5, 2011. Martha Stewart, public relations failure. Martha Stewart may have been a genius in marketing herself to millions of women, but her public relations acumen is in the stone age. Into the picture comes a New York magazine writer who clearly is sniffing around for a story about what went wrong with your company after you were released from jail. His initial queries are probably quite general, but you get a sense that all is not happy in Pleasantville. You come across as a micro-managi...
theprbusiness.com
Drew Kerr's The PR Business: June 2011
http://www.theprbusiness.com/2011_06_01_archive.html
Drew Kerr's The PR Business. Wednesday, June 8, 2011. Gas to the fire: how not to respond to angry customers. Sometimes companies gamble on a product or idea, whether they aware of it or not, and the results can possibly backfire. At those times, you have to suck it up and admit you may have been wrong, and here's how you will fix it for the immediate future. It's crisis communications 101. Before I even cracked the first page, I thought to myself, "Uh oh.". Who are these beauty pros, how many nomination...
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Drew Kerr's The PR Business: October 2010
http://www.theprbusiness.com/2010_10_01_archive.html
Drew Kerr's The PR Business. Wednesday, October 27, 2010. Jimmy Kimmel: "How Charlie Sheen's Publicist Copes". Speaking with the press. Thursday, October 14, 2010. Interpreter needed for Google PR rep's replies to NY Times columnist. Here's a corporate PR response that would make double talk master Professor Irwin Corey. Proud, courtesy of Google. On its site, Google announced. It was shutting down 800-GOOG-411, its free phone voice-activated directory service, on November 12. Not satisfied with that res...
theprbusiness.com
Drew Kerr's The PR Business: May 2011
http://www.theprbusiness.com/2011_05_01_archive.html
Drew Kerr's The PR Business. Monday, May 23, 2011. Hacks vs. Flacks: when the pot calls the kettle black. Publicists have their flacks. Journalists have their hacks. Yet neither profession seems to smell their own stink. What public relation giant Burson-Marsteller did for Facebook, trying to plant negative stories on Google's stand on privacy, was really business as usual in some corners of the profession. Facebook could have taken out an advertisement pointing out Google's flaws. The insane stalking do...
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Drew Kerr's The PR Business: January 2012
http://www.theprbusiness.com/2012_01_01_archive.html
Drew Kerr's The PR Business. Tuesday, January 17, 2012. Sorry, Mark, but many startups DO need PR help. and desperately. Dallas Mavericks owner, investor and tireless blogger Mark Cuban posted a defense. Of his "Why startups should never hire a PR firm" statement this week after he got blasted by various publicity folks. He backtracks a bit, but I have to say, a lot of what he says is rather disingenuous. Granted, there are some startups that should. Not all PR firms are alike. It’s amazing how oft...
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