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September | 2012 | Dana Sheehan's IMC Blog
https://dmsheehan.wordpress.com/2012/09
Dana Sheehan's IMC Blog. My blog for graduate Integrated Marketing Communications coursework at WVU. Monthly Archives: September 2012. September 30, 2012. This week’s assignment was to deconstruct two TV commercials, reverse engineering them into shooting scripts. I have chosen commercials by Allstate and Huntington Bank. Allstate Mayhem :GPS Commercial. Allstate Mayhem: GPS Commercial. Mayhem to audience:I’M YOUR GPS.Mayhem to driver:TURN RIGHT UP AHEAD. I MEANT, TURN LEFT UP AHEAD. Sound of horn honking.
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Partial Concept Papers | Dana Sheehan's IMC Blog
https://dmsheehan.wordpress.com/2012/09/24/partial-concept-papers
Dana Sheehan's IMC Blog. My blog for graduate Integrated Marketing Communications coursework at WVU. September 24, 2012. The following are two partial concept papers for my top two options for my final project for Digital Storytelling. Doctor of whole health/wellness for entire family. 8220;quack” perception. Perception of chiropractor for when something is wrong. Adults in Springdale area. Want to improve overall health/wellness. Respected PK-12 independent school. City and suburban locations. You are c...
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Dana Sheehan | Dana Sheehan's IMC Blog
https://dmsheehan.wordpress.com/author/dmsheehan
Dana Sheehan's IMC Blog. My blog for graduate Integrated Marketing Communications coursework at WVU. October 22, 2012. I’m pleased to share my final project with you! Shady Side Academy Paper Edit. MUSIC: Uplifting music begins, setting a positive tone. TRANSITION: Fade up from black, music lowers to hear sound bite. VISUAL: Lower third graphic shows name and relationship with school as alum/parent speaks on screen. Alum/Parent: Shady Side is a tight knit community. VISUAL: Five seconds long, the words S...
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