marketinginteractions.typepad.com
Marketing Interactions: Lead Nurturing
http://marketinginteractions.typepad.com/marketing_interactions/nurturing
Phone: 612.865.7707. 145 posts categorized "Lead Nurturing". October 24, 2014. The B2B Funnel is More Like a Pinball Machine. I was watching the video for the second roundtable video that I participated in at Content Marketing World and Nick Panayi. From CSC said, the funnel is more like a pinball machine, with leads bouncing everywhere - Im not sure thats verbatim, so go watch it. Creating a Continuum Experience. Makes sense when you consider that modern marketing is about:. Providing information that m...
marketinginteractions.typepad.com
Digital Relevance: The Introduction - Marketing Interactions
http://marketinginteractions.typepad.com/marketing_interactions/2015/01/digital-relevance-the-introduction.html
Phone: 612.865.7707. Laquo; Extend Your Content's Reach within the B2B Buying Committee. The Blog is Moving ». January 09, 2015. Digital Relevance: The Introduction. I really appreciate the great reception my new book,. Has achieved in the first few days of its launch. For those of you who would like to know a bit more about the book, I thought I’d publish a few excerpts to give you a look inside. This first excerpt is the Introduction:. We bought into the idea of content marketing. We. Filling this gap ...
marketinginteractions.typepad.com
Are Salespeople Screwing Up B2B Marketing Performance? - Marketing Interactions
http://marketinginteractions.typepad.com/marketing_interactions/2014/06/are-salespeople-screwing-up-b2b-marketing-performance.html
Phone: 612.865.7707. Laquo; The B2B Funnel is Now a Sieve. B2B Marketing Content Must Address Soft Factors ». June 22, 2014. Are Salespeople Screwing Up B2B Marketing Performance? This made me wonder how much salespeople may be screwing up marketing performance now that more marketers are being tasked with proving contribution to revenues and business objectives, not simply lead generation. Before sales-oriented, progressive types take issue with me, let me explain. First - why theres need for concern:.
marketinginteractions.typepad.com
Extend Your Content's Reach within the B2B Buying Committee - Marketing Interactions
http://marketinginteractions.typepad.com/marketing_interactions/2014/12/extend-content-reach-with-b2b-buying-committee.html
Phone: 612.865.7707. Laquo; The Power of the B2B Buyer's Perspective. Digital Relevance: The Introduction ». December 10, 2014. Extend Your Content's Reach within the B2B Buying Committee. But, its not as simple as we could hope for. The CMO Council report, The Content Connection to Vendor Selection, finds that there are three nearly equally weighted scenarios for content sharing among B2B buyers:. 35% from the middle out. 30% from the bottom up. 29% from the top down. Rather than aiming for one type of ...
marketinginteractions.typepad.com
B2B Marketing Content Must Address "Soft" Factors - Marketing Interactions
http://marketinginteractions.typepad.com/marketing_interactions/2014/08/b2b-marketing-content-must-address-soft-factors.html
Phone: 612.865.7707. Laquo; Are Salespeople Screwing Up B2B Marketing Performance? How Did Buyers Get Here? August 24, 2014. B2B Marketing Content Must Address "Soft" Factors. For some reason, in B2B content marketing, we seem to forget about the whole buyer. More and more marketers are embracing buyer personas and the idea of becoming customer centric, but we often only focus on the business side of the buyer, as if they walk into the office and leave the rest of themselves outside. I have heard this fi...
softwaremarketingconference.com
CapCon2010
http://www.softwaremarketingconference.com/speakers.html
What’s Beyond the Bio? Get to know our speakers and start learning before the conference starts by reading their blogs and articles, watching their YouTube Channels and engaging them in conversations on twitter! EMarketing Strategies for the Complex Sale. In which she explains how to create and use online content and communication strategies to catch and hold the attention of busy prospects to the degree of engagement necessary for sales readiness. Download the first two chapters of Ardath’s new book!
ardathalbee.com
Ardath Albee | Writer - eMarketing Stratgies Book
http://www.ardathalbee.com/e-marketing-stratgies-book
My B2B Marketing Book. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less. EMarketing Strategies for the Complex Sale. A comprehensive guide to help marketers drive decisions to buy in their favor. Power your eMarketing results by mastering how to:. Build a foundation for eMarketing strategies based on buyer perspectives. Use a buyer synopsis to develop personalized content. Transform prospect engagement with natural nurturing. You&r...
marketinginteractions.typepad.com
The B2B Funnel is More Like a Pinball Machine - Marketing Interactions
http://marketinginteractions.typepad.com/marketing_interactions/2014/10/the-b2b-funnel-is-more-like-a-pinball-machine.html
Phone: 612.865.7707. Laquo; Design B2B Marketing Content in Pursuit of Inquiry. The Power of the B2B Buyer's Perspective ». October 24, 2014. The B2B Funnel is More Like a Pinball Machine. I was watching the video for the second roundtable video that I participated in at Content Marketing World and Nick Panayi. From CSC said, the funnel is more like a pinball machine, with leads bouncing everywhere - Im not sure thats verbatim, so go watch it. Creating a Continuum Experience. Providing information that m...
marketinginteractions.typepad.com
How Did Buyers Get Here? - Marketing Interactions
http://marketinginteractions.typepad.com/marketing_interactions/2014/09/howd-buyers-get-here.html
Phone: 612.865.7707. Laquo; B2B Marketing Content Must Address Soft Factors. Design B2B Marketing Content in Pursuit of Inquiry ». September 03, 2014. How Did Buyers Get Here? Each of these roles knows their piece of the puzzle, but more often than not, I don’t see a big picture view based on connecting the pieces from start to finish, including the bumps along the way. What outcomes are they trying to achieve? Why can’t they do it now? How are they doing it now? Marketers are focused on lead generation,...
