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Emory marketing Institute: People Profiles

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The core team facilitates the operations of the institute. Emory Brand Institute is a collaborative organization with researchers spread around the globe at leading universities. The core team directs, activates, and facilitates the research process amongst its scholars. Following are the profiles of the core team members:. Rajendra K. Srivastava. Greg M. Thomas. Rajendra K. Srivastava. Raj is the Executive Director of the Emory Brand Institute. Raj has been officially recognized by many awards including...

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Emory marketing Institute: Corporate Membership

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Firms that are dedicated to managing world class brands require the most current knowledge in brand management to maximize the value of their brands. Members of EMI benefit from the higher level of attention, exclusive research, and one-on-one knowledge transfer. Membership provides access to exclusive services and bundled access to standard services at a rate which is more economical than a-la-carte services for committed firms. Membership with EMI offers a variety of services, including:. With institut...

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Emory Marketing Institute :: Brand-Driven Business Performance

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The Branding Crisis at Wal-Mart. Some business strategists insist that companies have to employ hardball tactics constantly on all fronts to succeed. Some of these strategists point to Wal-Mart as a company that has achieved great success by following this strategy. Asia: Branding for Survival. Interview with Paul Temporal. Barry Brager: Top 10 Black Holes in Brand Licensing. Inherent in the licensing. Spoke to ZIBS on the 10 traps to avoid. The Coming War for the. Micro wave ovens; TCL. He speaks to ZIB...

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Emory marketing Institute: Partner Organizations

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Partner and Related Organizations. The Emory Marketing Institute works on projects in collaboration with managers are companies, and focuses its research to cover companies and their brands. An example of companies covered follows:. Market Research Services Firms. EMI thanks the support of these excellent market research services firms. Their support is highly valued by the institute scholars and fellows. SIGN UP for our newsletter. And receive a complimentary copy of The Executive Guide to Branding.

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Emory marketing Institute: Brand Health

http://www.edgemi.org/BrandHealth.shtml

Emory Marketing Institute is recognized as the leading academic brand research organization. The Ins titute, in response to needs voiced in the market, is developing an open and transparent system for brand health assessment. To meet this need it established Emory Brand Health program as a comprehensive system of evaluating and tracking brand performance. How is the Brand Health System Different from Commercial Endeavors? What involvement by your organization entails:. Greg Thomas, Director of Research.

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Branding for Advantage: How Top Brands are led by Advantage Making Strategies :: Christian Sarkar Interviews Steven Feinberg

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An Interview with Steven Feinberg. Advises senior executives on leadership and organizational issues, with an emphasis on advantage-making: how to maximize opportunities. His latest book is The Advantage-Makers: How Exceptional Leaders Win by Creating Opportunities Others Don't. Dr Feinberg, in your book The Advantage Makers. What's so striking about his comment is that it perfectly describes advantage-maker leadership. As a radical new tool for executives. It's all about changing the game by helping...

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Emory marketing Institute: Executive Leadership Circle

http://www.edgemi.org/ExecLeadership.shtml

The Executive Leadership Circle is a society of upper level executives. The Executive Leadership Circle provides its constituents with connections to peers and expertise sharing. In addition, it serves as forum for understanding managerial issues, discovering best practices, and promoting knowledge creation. It is dedicated to helping managers lead their organizations and to supporting managers in their efforts to optimize firm performance. The Emory Marketing Institute is committed to executive developm...

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Emory marketing Institute: Scholars

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EMI works with scholars to develop innovative research in brand management. The goal is to develop a synergy between scholars and managers, where scholars are led by managerial concerns. EMI supports the pursuit of high quality academic research through research support, research materials, research forums, research competitions, research awards, dissemination of research, and academic conferences. Sign up for our scholar email list. So you are notified of upcoming events and research opportunities.

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Emory marketing Institute: Press Room

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Welcome to the Press Room for the Emory Marketing Institute. This is spot where you can learn about the institutes latest news and accomplishments. The Emory Marketing Institute and AIGA launch Design for Business Program. The Emory Marketing Institute establishes Research Program on CSR. EMI Announces the Winner of the 2007 Doctoral Dissertation Award. EMI hosts ‘Meet the CMO event’ for Ted Woehrle, SVP at Newell Rubbermaid. EMI and Academy of Marketing announce Academic Conference. A think tank is a gr...