m8media.net
The Partners | Middle8Media
http://www.m8media.net/our-partners
Middle 8 Media Clients. Current and past clients span an eclectic range of advertising, marketing technology and content companies. They include:. Accordant Media www.accordantmedia.com. DataXu www.dataxu.com. Ezakus www.ezakus.com. Grapeshot www.grapeshot.co.uk. IgnitionOne www.ignitionone.com. Adcade www.adcade.com. AudienceScience www.audiencescience.com. Driver Digital www.driverdigital.com. EMarketer www.emarketer.com. Encore Media Metrics www.encoremetrics.com. Ideocracy www.ideocracy.com.
note.qiangganzi.com
2016 广告技术并购 · 互联网广告杂记
https://note.qiangganzi.com/ma-2016-the-year-ad-tech-cautiously-rose-again.html
Sharing data /Social tools. 2016 广告技术并购. X8FD1;年广告技术并购像过山车一般，2016年也并没有放松。 2015年公开市场和私有市场对其都比较冷淡，2016年有一些复苏，虽然比过去更加谨慎。 JEGI的联合主席Tolman Geffs说：“良好的广告技术企业会找到投资者”。 X4ED6;说，帮助客户和已知潜在客户和消费者打交道的营销技术受到最多关注。在能够提供这些联系的企...X201C;你看起来像是个天才，直到你用完了所有的资金” Geffs 说到。 X201C;具有庞大的客户服务团队的SaaS公司不是真正的SaaS，这是服务型公司拒绝ا...X4F8B;如，考虑下Accordant (the trading desk)，JEGI建议出售给日本电通安吉斯。 X201C;Accordant 建立了良好的生意，有足够的资本ة...X5728;八月份上市的The Trade Desk有相似的&#...X90A3;么这些一般意义N...Oracle 收购 AddThis ：Oracle...XFF1A;挪...
blog.spurinteractive.com
Marketing » Attribution 101
http://blog.spurinteractive.com/marketing
Insights on Digital Media, Attribution and Measurement. Archive for the ‘Marketing’ category. Laquo; Older Entries. It’s Time for Brands to Lead. January 23rd, 2016. Better begins with the Advertiser. I love the new Vonage ad about Better. It’s not only clever and funny, it emphasizes that Better should be the goal of every brand. It’s time for brands to become active participants in developing (and demanding) better insights that will drive better business results. Brands and Digital Attribution. To avo...
redhouseassociates.com
Portfolio
http://www.redhouseassociates.com/Portfolio.html
Cloud-based field force automation software. All of your BIM applications into a seamless process. Platform for next gen applications. Gas pressure to Green Energy. Application and Server Management solutions. Acquired by TA Assoc in 2014. Development tools to improve precision, efficiency and quality. Acquired by IBM Rational in 2006. Acquired by Cloudera in 2014. Secure web sessions on demand. Golf handicap and tournament software. LED design and manufacturing. Acquired Francisco Partners in 2013.
attribution101.com
media measurement » Attribution 101
http://www.attribution101.com/tag/media-measurement
Insights on Digital Media, Attribution and Measurement. Posts Tagged ‘media measurement’. Observations on the Attribution Market. July 7th, 2014. Over the years we’ve analyzed more than 100 brand and agency campaigns of all sizes – from the largest CPG companies in the world, to emerging challengers in Retail, Automotive, Travel and B2B. Based on these experiences, here are 5 observations that I’ll share today:. We are still early in the adoption curve. To address the unmet need of unifying data to have ...
attribution101.com
Encore Launches New Attribution Platform » Attribution 101
http://www.attribution101.com/marketing/encore-launches-new-attribution-platform
Insights on Digital Media, Attribution and Measurement. Encore Launches New Attribution Platform. November 13th, 2014 by Steve Latham. Leave a reply ». Encore’s Customer-Driven Solution Makes Algorithmic Optimization Easy and Affordable. Encore’s new cloud-based platform aggregates and analyzes conversion path data using proven models for attributing fractional credit to each interaction along the way. Programmatic reports, insights and recommendations for optimizing spend are presented in a customiz...
adexchanger.com
Breaking Through The Attribution Canopy | AdExchanger
http://adexchanger.com/online-advertising/breaking-through-the-attribution-canopy
On TV and Video. On TV and Video. DigitasLBi’s Head Of Programmatic Role Is About More Than Programmatic. Slow And Steady Gains, As Network Ad Blocker Shine Partners With African Telco. Spirit Aims For New Heights In The Airline Experience. From 'Chaos Monkeys' Author Garcia Martinez, An Insider's Unvarnished Take On Facebook's Ad Business. The Buy-Side Guide To Header Bidding. What Are Barter Agencies, And How Do They Tie Into The Transparency Debate? Inside Google’s Quest To Measure Conversions. We see...
attribution101.com
The Online Media Paradox: Steve Latham’s Guest Post on iMediaConnection » Attribution 101
http://www.attribution101.com/marketing/the-online-media-paradox-steve-lathams-guest-post-on-imediaconnection
Insights on Digital Media, Attribution and Measurement. The Online Media Paradox: Steve Latham’s Guest Post on iMediaConnection. November 15th, 2011 by Encore Media Metrics Team. Leave a reply ». Steve Latham offers his view of the gap that exists between how data is being used to find audiences and measure performance. He provides 3 reasons for the gap, a roadmap for addressing them, and a glimpse at what better metrics will do for the industry. Read the full post at iMediaConnection. From your own site.
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