marketingatoz.blogspot.com
Marketing Management Insights: Products
http://marketingatoz.blogspot.com/2011/04/products.html
Marketing Concepts Every Manager Needs to Know. Most companies define themselves by a product. We are a “car manufacturer,” a “soft drink manufacturer,” and so on. Theodore Levitt, former Harvard Business School faculty member, pointed out years ago the danger of focusing on the product and missing the underlying need. He accused the railroads of “marketing myopia” by failing to define themselves as being in the transportation business and over-looking the threat of trucks and airplanes. And help the buy...
marketingatoz.blogspot.com
Marketing Management Insights: Sponsorship
http://marketingatoz.blogspot.com/2011/04/sponsorship.html
Marketing Concepts Every Manager Needs to Know. Companies are constantly invited by various groups to sponsor events, activities, and worthwhile causes. Companies also actively seek venues where they can get their names before the public. For example, Coca-Cola has been a long-term participating sponsor of Olympic Games, World Cups, Super Bowls, and Academy Awards. By shelling out large sums of money. Coca-Cola hopes to gain favorable public attention and also treat its associates to big-time events.
agemythologystories.blogspot.com
Age Mythology Stories: Tolowim-Woman and Butterfly-Man
http://agemythologystories.blogspot.com/2011/05/tolowim-woman-and-butterfly-man.html
Ages mythology stories from many country. Long ago, a young girl they called Tolowim-Woman lived in a large pit-house that was nestled in the California foothills. She was a dutiful wife and mother and did her share of the sewing and acorn-grinding. But the long hours of darkness indoors, when the only light came from the flame of the fire, made her restless and moody. She wanted to be outdoors running free. She continued to throw words back over her shoulder as she walked. Then, as the sun climbed h...
agemythologystories.blogspot.com
Age Mythology Stories: The Origin of The Sun and The Moon
http://agemythologystories.blogspot.com/2011/05/origin-of-sun-and-moon.html
Ages mythology stories from many country. The Origin of The Sun and The Moon. In the land of the ancient Quiche Maya, there was a set of boy twins named Hun Hunahpu and Vucub (voo-KUB) Hunahpu. Their names referred to dates on the Mayan calendar, Hun’s being “One Hunahpu,” and Vucub’s representing “Seven Hunahpu.”. The most challenging hip shots that they simply never lost a game. Begged them to say no, the twins accepted the challenge and were soon led by the owls down to Xibalba. Making the trip to the...
agemythologystories.blogspot.com
Age Mythology Stories: Water War
http://agemythologystories.blogspot.com/2010/04/water-war.html
Ages mythology stories from many country. Gong the water god pummeled the world with incessant bouts of rain and floods. The deluges battered homes into piles of rubbish, and they toppled ancient trees. Great mountains crumbled and crashed into the swelling muddy rivers. Gong showed no mercy as thousands of people and animals perished on the soggy, bloated earth. When neither god could gain control, Gong challenged Zurong to restage their battle on earth. Zurong gladly accepted the challenge. Gon...It wa...
agemythologystories.blogspot.com
Age Mythology Stories: The Creation of The World
http://agemythologystories.blogspot.com/2011/05/creation-of-world.html
Ages mythology stories from many country. The Creation of The World. The world we live in today is not the only world that ever existed. At least, that is true, according to the ancient Aztecs. The Aztecs believed that before our current world was created, there were four worlds, called suns. Although the four worlds were created, none was perfect. The giant citizens of this first world were so powerful, it was said, that they could lift trees out of the ground with their bare hands. Quetzalcoatl started...
agemythologystories.blogspot.com
Age Mythology Stories: Buffalo Husband
http://agemythologystories.blogspot.com/2011/05/buffalo-husband.html
Ages mythology stories from many country. One morning when the prairie grass glistened with early frost, a young Blackfeet woman got up and slipped quietly out of her tipi. She was on her way to the stream when a small pebble dropped from the sky. Surprised, the young woman looked up. There high above her on the edge of the nearby cliff was a great herd of buffalo, the first to appear since spring. The buffalo bull grabbed her by the arm. “Look at all of my dead and wounded brothers,” he ...8220;My beaut...
marketingatoz.blogspot.com
Marketing Management Insights: Customer Relationship Management (CRM)
http://marketingatoz.blogspot.com/2011/04/customer-relationship-management-crm.html
Marketing Concepts Every Manager Needs to Know. Customer Relationship Management (CRM). Everyone is talking about customer relationship. Management (CRM) as the new panacea. Yet it is an empty term until it is defined. Some people define it as the application of technology to learning. More about each customer and being able to respond to them one-to-one. Others don’t see it as a technology. About individual customers that can be used for better target. Yet CRM has not worked out that well in practice....
marketingatoz.blogspot.com
Marketing Management Insights: Distribution and Channels
http://marketingatoz.blogspot.com/2011/04/distribution-and-channels.html
Marketing Concepts Every Manager Needs to Know. For many companies, making the product doesn’t cost as much as bringing it to the market! Farmers know this well when they see how small a percentage of the final retail price they receive for their crops. Marketing. In many cases now averages 50 percent of total company costs. Would have to perform the same functions and probably wouldn’t do them as well. How can a company bring its new products. Every company has to figure out a go-to-market strategy. The h...
marketingatoz.blogspot.com
Marketing Management Insights: Mission
http://marketingatoz.blogspot.com/2011/04/mission.html
Marketing Concepts Every Manager Needs to Know. Companies are set up to achieve a mission. They word their mission in various ways:. Dell’s mission: “To be the most successful computer company in the world at delivering the best customer. Experience in the markets we serve.”. Mars Company’s mission: “The consumer is our boss, quality. Is our work, and value is our goal. McDonald’s mission: “Our vision. Is to be the world’s best ‘quick service. Virgin Atlantic Airways’ success. At what we do.” &...Print y...
