thesocialmargin.com
The Power of Stories and the Making of Legends | the social margin
https://thesocialmargin.com/2015/04/06/the-power-of-stories-and-the-making-of-legends
Leveraging for-profit ideas for social impact. About The Social Margin. Follow Blog via Email. Enter your email address to follow this blog and receive notifications of new posts by email. Follow the social margin on WordPress.com. The Power of Stories and the Making of Legends. April 6, 2015. A couple months ago I was listening to the Twist Image podcast. Apologies but I can’t remember which episode) that talked about the power of crafting a compelling story to sell your brand. Who else is around? 8211;...
thesocialmargin.com
Measuring your brand’s performance is not as hard as you think! | the social margin
https://thesocialmargin.com/2014/05/18/measuring-your-brands-performance-is-not-as-hard-as-you-think
Leveraging for-profit ideas for social impact. About The Social Margin. Follow Blog via Email. Enter your email address to follow this blog and receive notifications of new posts by email. Follow the social margin on WordPress.com. Measuring your brand’s performance is not as hard as you think! May 18, 2014. Prompted by a challenge from a colleague a few months ago, I have immersed myself in the world of brand equity measurement to answer the question;. So the question becomes;. Be sure you ask the.
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Social Media | the social margin
https://thesocialmargin.com/category/social-media-2
Leveraging for-profit ideas for social impact. About The Social Margin. Follow Blog via Email. Enter your email address to follow this blog and receive notifications of new posts by email. Follow the social margin on WordPress.com. Category Archives: Social Media. 2 Questions that Need Answers Before Starting with Social Media. April 21, 2014. 2 Questions that Need Answers Before Starting with Social Media. April 21, 2014. Do you have an Online Community? November 10, 2013. An NPO needs to consider how t...
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Sometimes it’s good to be a Zero! | the social margin
https://thesocialmargin.com/2014/06/01/sometimes-its-good-to-be-a-zero
Leveraging for-profit ideas for social impact. About The Social Margin. Follow Blog via Email. Enter your email address to follow this blog and receive notifications of new posts by email. Follow the social margin on WordPress.com. Sometimes it’s good to be a Zero! June 1, 2014. I’ve been making my way through Chris Hadfield’s interesting book entitled An Astronaut’s Guide To Life On Earth. He describes three states of being; minus one, zero, or plus one. What was the outcome? Click to share on Tumblr (O...
thesocialmargin.com
the social margin | Leveraging for-profit ideas for social impact | Page 2
https://thesocialmargin.com/page/2
Leveraging for-profit ideas for social impact. About The Social Margin. Follow Blog via Email. Enter your email address to follow this blog and receive notifications of new posts by email. Follow the social margin on WordPress.com. Branding Success Factor #2. February 16, 2014. Branding Success Factor #2. February 16, 2014. Branding Success Factor #1. Be clear about how the organization and its leaders are defining the concept of brand. Begin by asking people within your organization to describe what...
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Branding Success Factor 5 | the social margin
https://thesocialmargin.com/2014/03/30/branding-success-factor-5
Leveraging for-profit ideas for social impact. About The Social Margin. Follow Blog via Email. Enter your email address to follow this blog and receive notifications of new posts by email. Follow the social margin on WordPress.com. Branding Success Factor 5. March 30, 2014. Constant evaluation and iteration. Making continuous changes and iterations to the brand assumes two factors;. Is the brand doing what we think it is doing? Has the organization determined who is responsible for maintaining the brand?
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About The Social Margin | the social margin
https://thesocialmargin.com/about
Leveraging for-profit ideas for social impact. About The Social Margin. Follow Blog via Email. Enter your email address to follow this blog and receive notifications of new posts by email. Follow the social margin on WordPress.com. About The Social Margin. Originally the purpose of this blog was to highlight for-profit concepts for the benefit of the not-for-profit sector. For example, it has been exploring the importance of brand for an NPO’s reach and impact. Share on Facebook (Opens in new window).
thesocialmargin.com
Branding Success Factor 4 | the social margin
https://thesocialmargin.com/2014/03/16/branding-success-factor-4
Leveraging for-profit ideas for social impact. About The Social Margin. Follow Blog via Email. Enter your email address to follow this blog and receive notifications of new posts by email. Follow the social margin on WordPress.com. Branding Success Factor 4. March 16, 2014. Create new ‘markets’ for your mission. But why is that? Is it really because they just ‘don’t get it’? If your target audience ‘doesn’t get it’ then it could be argued that your brand is not competitive or differentiated. So the choic...
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Branding Success Factor #3 | the social margin
https://thesocialmargin.com/2014/03/02/branding-success-factor-3
Leveraging for-profit ideas for social impact. About The Social Margin. Follow Blog via Email. Enter your email address to follow this blog and receive notifications of new posts by email. Follow the social margin on WordPress.com. Branding Success Factor #3. March 2, 2014. Make organizational change where necessary to ensure resources are dedicated to the branding initiative. In what ways does the organizational structure need to be changed or leveraged to ensure the branding initiative is consistent ac...
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2 Questions that Need Answers Before Starting with Social Media | the social margin
https://thesocialmargin.com/2014/04/21/2-questions-that-need-answers-before-starting-with-social-media
Leveraging for-profit ideas for social impact. About The Social Margin. Follow Blog via Email. Enter your email address to follow this blog and receive notifications of new posts by email. Follow the social margin on WordPress.com. 2 Questions that Need Answers Before Starting with Social Media. April 21, 2014. The essence of our conversation, captured below, revolved around finding answers to two obvious questions . Often leading to many not-so-obvious follow-up questions. Why are we doing this? So more...
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