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The Hockey Stick Principles. A book by Bobby Martin. Advice From The Pros. The Hockey Stick Blog. Thoughts for entrepreneurs from someone who's been in the trenches. How to Close the Startup Marketing Gap. August 25th, 2016 Bobby Martin. Bridging the marketing gap. From my experience watching successful founders, here are six methods they use during the first few years to close the marketing skills gap. They get scrappy, take risks, and try to stand out by being different:. Nothing wrong with that. They ...