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Fischer Research Associates - Dr. Karen I. Fischer

Fischer Research Associates, Inc. is a full-service qualitative research firm that has built upon years of knowledge and experience, customizing research to clients needs for over 25 years. Led by Dr. Karen I. Fischer we can meet a broad road range of needs, ranging from strategic qualitative research that relies on psychological insights and societal trends to tactical research that results in actionable next steps.

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Fischer Research Associates, Inc.

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Fischer Research Associates - Dr. Karen I. Fischer | fischerresearch.com Reviews

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Fischer Research Associates, Inc. is a full-service qualitative research firm that has built upon years of knowledge and experience, customizing research to clients needs for over 25 years. Led by Dr. Karen I. Fischer we can meet a broad road range of needs, ranging from strategic qualitative research that relies on psychological insights and societal trends to tactical research that results in actionable next steps.

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1 qualitative market research

2 consumer market research

3 Fischer Research Associates

4 strategic qualitative research

5 Doylestown

6 PA

7 psychological insights

8 societal trends

9 creative analysis

10 Karen Fischer

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strategic approach,building brand,emotions,brand emotions,brand equity,the interview,tactical approach,our principles,quality,framework,flexibility,analysis,cost control,about us,techniques,experience,online qualitative,web design

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Fischer Research Associates - Dr. Karen I. Fischer | fischerresearch.com Reviews

https://fischerresearch.com

Fischer Research Associates, Inc. is a full-service qualitative research firm that has built upon years of knowledge and experience, customizing research to clients needs for over 25 years. Led by Dr. Karen I. Fischer we can meet a broad road range of needs, ranging from strategic qualitative research that relies on psychological insights and societal trends to tactical research that results in actionable next steps.

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fischerresearch.com

1

Techniques employed by Fischer Research Associates

http://www.fischerresearch.com//abtTechniques.shtml

Karen s clinical approach to interviewing allows her to undertake each project with an open-minded, clean slate. Her understanding of group dynamics and ability to establish rapport with respondents while listening with a third ear. To probe what is unspoken, as well as what is spoken, ensures informative discussion that will give you the results you need. Karen calls on a variety of verbal and non-verbal techniques. VERBAL: STRUCTURED AND PROJECTIVE TECHNIQUES. Free Associations To Brand. Using detailed...

2

Dr. Karen I. Fischer,Fischer Research Associates

http://www.fischerresearch.com//abtExperience.shtml

Your company will benefit from a breadth of experience gained in a wide variety of industries:. Personal Care: foot care, deodorant, personal cleansers, shampoo. Eye Care: eye drops, contact lenses, contact lens solutions. Oral Care: toothpaste, mouthwash. Topical Analgesics, first-aid ointment. OTC: sleep aids, upper respiratory (allergy/sinus/hay fever). Restaurants: Family style, quick service. Retail: Mass, Prestige, Catalogue, Direct-selling, Internet. 2012 Fischer Research Associates, Inc. Home.

3

Fischer Research Principals

http://www.fischerresearch.com//princQuality.shtml

FISCHER QUALITATIVE RESEARCH PRINCIPALS. Principals strongly held by Fischer Research Associates include:. Control at each step of the process. To meet your research needs. And far-reaching, creative analysis to provide a relevant conceptual framework for your category and brand, as well as insightful, actionable recommendations. And cost containment to meet your company s needs. PROJECT DESIGN THE FIRM FOUNDATION. MODERATING SKILLFUL COLLECTION OF INFORMATION. Skillful, in-depth probing. Without pre-con...

4

Fischer Research Projects

http://www.fischerresearch.com//princCost.shtml

Timeliness and Cost Containment. With many research facilities across the U.S. Her long- standing relationships with reputable companies. Ensures that your project will benefit from reasonable recruitment and facility costs. Karen Fischer s responsive and finely-tuned project management ensures that you are guaranteed:. Accurate project estimates;. Efficient screeners that cut down on recruiting costs;. Discussion Guides that get to the heart of the matter in the best, most efficient way possible;.

5

Fischer Research: brand emotions

http://www.fischerresearch.com//stratBrandEmotions.shtml

WHAT INNER- AND OUTER- DIRECTED EMOTIONAL NEEDS ARE SATISFIED BY YOUR BRAND? Create / Enhance Positive Emotions. For example, using a product, brand or service may enhance feelings of:. Accomplishment: reward , treat. Emotional Lift: Fun, excitement, indulgence. How do consumers communicate their identity and relationships through products / brands / services that signal, for example:. Social Status: Symbolize success, Sophistication. Uniqueness: Personality, interest, taste /aesthetic.

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