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Friday Flash Forum

Wednesday, 28 November 2007. Dove vs Axe - Is Unilever a hypocrite? Terry O'Hanlon,Grey Melbourne. Would like to know your thoughts on this issue. While Unilever's brand Dove promotes women's self esteem and confidence, their Axe brand has been blasted for doing the opposite - objectifying and degrading women through its advertising. Is 'knowing your demographic' a good enough excuse? Is there any excuse for objectifying and degrading women through advertising - or is everyone being a little sensitive?

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Wednesday, 28 November 2007. Dove vs Axe - Is Unilever a hypocrite? Terry O'Hanlon,Grey Melbourne. Would like to know your thoughts on this issue. While Unilever's brand Dove promotes women's self esteem and confidence, their Axe brand has been blasted for doing the opposite - objectifying and degrading women through its advertising. Is 'knowing your demographic' a good enough excuse? Is there any excuse for objectifying and degrading women through advertising - or is everyone being a little sensitive?
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Friday Flash Forum | fridayflashteampg.blogspot.com Reviews

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Wednesday, 28 November 2007. Dove vs Axe - Is Unilever a hypocrite? Terry O'Hanlon,Grey Melbourne. Would like to know your thoughts on this issue. While Unilever's brand Dove promotes women's self esteem and confidence, their Axe brand has been blasted for doing the opposite - objectifying and degrading women through its advertising. Is 'knowing your demographic' a good enough excuse? Is there any excuse for objectifying and degrading women through advertising - or is everyone being a little sensitive?

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Friday Flash Forum: CPG Marketers May Have Found Their Mass-Reach Vehicle: Search

http://fridayflashteampg.blogspot.com/2007/11/cpg-marketers-may-have-found-their-mass.html

Friday, 2 November 2007. CPG Marketers May Have Found Their Mass-Reach Vehicle: Search. In response to Jeff Neff's article - Ad Age. From Harvey Goldhersz, Mediacom NY. Sorry to be a dissenting voice. I love search- - but I do not agree with the premise of this article, which positions search as a mass reach vehicle. How to make it work for FMCG:. Search can work for FMCG brands, especially when there are specific high value consumers or need states that can be identified through search behavior or when ...

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Friday Flash Forum: CPG Marketers May Have Found Their Mass-Reach Vehicle: Search

http://fridayflashteampg.blogspot.com/2007/11/cpg-marketers-may-have-found-their-mass_9994.html

Friday, 2 November 2007. CPG Marketers May Have Found Their Mass-Reach Vehicle: Search. From Terry O'Hanlon, Grey Melbourne. I agree entirely with Harvey's analysis below, and that's just comparing on the basis of cost per contact. There's a further essential comparison which must be made in the value to a brand of a connection made via an online ad or search listing and that made by an ad on TV or another medium. To help searchers find it. Brands should invest someone with the responsibility of maintain...

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Friday Flash Forum: CPG Marketers May Have Found Their Mass-Reach Vehicle: Search

http://fridayflashteampg.blogspot.com/2007/11/cpg-marketers-may-have-found-their-mass_02.html

Friday, 2 November 2007. CPG Marketers May Have Found Their Mass-Reach Vehicle: Search. From Nigel Hollis, Millward Brown. I have to agree with Harvey Goldhersz that the article gets it wrong when it comes to search but for different reasons. What everybody forgets when it comes to serach is the mindset of the searcher. Searchers have a need for something. The real issue is what stimulated that need? Subscribe to: Post Comments (Atom). November 25 - December 2 (1). October 28 - November 4 (3).

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Friday Flash Forum: Dove vs Axe - Is Unilever a hypocrite?

http://fridayflashteampg.blogspot.com/2007/11/dove-vs-axe-is-unilever-hypocrite.html

Wednesday, 28 November 2007. Dove vs Axe - Is Unilever a hypocrite? Terry O'Hanlon,Grey Melbourne. Would like to know your thoughts on this issue. While Unilever's brand Dove promotes women's self esteem and confidence, their Axe brand has been blasted for doing the opposite - objectifying and degrading women through its advertising. Is 'knowing your demographic' a good enough excuse? Is there any excuse for objectifying and degrading women through advertising - or is everyone being a little sensitive?

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Friday Flash Forum

Wednesday, 28 November 2007. Dove vs Axe - Is Unilever a hypocrite? Terry O'Hanlon,Grey Melbourne. Would like to know your thoughts on this issue. While Unilever's brand Dove promotes women's self esteem and confidence, their Axe brand has been blasted for doing the opposite - objectifying and degrading women through its advertising. Is 'knowing your demographic' a good enough excuse? Is there any excuse for objectifying and degrading women through advertising - or is everyone being a little sensitive?

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