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GARTH HORN

Blue Cross Blue Shield. Blue Cross Blue Shield of California wanted to talk to consumers about their awesome health and vision coverage online. And as fascinating as these two topics are, the client was aware that. Nestlé wanted a big platform idea to celebrate their 75th Anniversary so we came back to them with "Bake the World a Better Place" - an idea grounded in the truth that the very act of baking something for someone. Several moons ago Smirnoff Ice ran a campaign celebrating the night and the peop...

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PAGE TITLE
GARTH HORN | garthhorn.com Reviews
<META>
DESCRIPTION
Blue Cross Blue Shield. Blue Cross Blue Shield of California wanted to talk to consumers about their awesome health and vision coverage online. And as fascinating as these two topics are, the client was aware that. Nestlé wanted a big platform idea to celebrate their 75th Anniversary so we came back to them with Bake the World a Better Place - an idea grounded in the truth that the very act of baking something for someone. Several moons ago Smirnoff Ice ran a campaign celebrating the night and the peop...
<META>
KEYWORDS
1 work
2 garth horn
3 copywriter/creative director
4 banana boat
5 nestlé
6 domino's
7 usa network
8 basictalk
9 smirnoff ice
10 bud light
CONTENT
Page content here
KEYWORDS ON
PAGE
work,garth horn,copywriter/creative director,banana boat,nestlé,domino's,usa network,basictalk,smirnoff ice,bud light,things and stuff
CONTENT-TYPE
utf-8
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GARTH HORN | garthhorn.com Reviews

https://garthhorn.com

Blue Cross Blue Shield. Blue Cross Blue Shield of California wanted to talk to consumers about their awesome health and vision coverage online. And as fascinating as these two topics are, the client was aware that. Nestlé wanted a big platform idea to celebrate their 75th Anniversary so we came back to them with "Bake the World a Better Place" - an idea grounded in the truth that the very act of baking something for someone. Several moons ago Smirnoff Ice ran a campaign celebrating the night and the peop...

INTERNAL PAGES

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About — GARTH HORN

http://www.garthhorn.com/about

The first integrated creative working in the field of advertising.

2

USA Network — GARTH HORN

http://www.garthhorn.com/usanetwork

3

Blue Cross Blue Shield — GARTH HORN

http://www.garthhorn.com/blue-cross

A in-banner version of the much loved game "Operation" by Hasbro. Players were challenged to remove all items except for the Blue Shield crest. The idea/insight was built around poking fun at the common practice of Internet self-diagnosis, i.e., you have a headache so you Google "brain cancer.".

4

Domino's — GARTH HORN

http://www.garthhorn.com/dominos

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Things & Stuff — GARTH HORN

http://www.garthhorn.com/things-stuff

I could spend my free time between jobs curing the sick, feeding the hungry or, at the very least, writing a book. I do none of those things but I do occasionally write something vaguely humorous and submit it to The McSweeney’s Internet Tendency. I’ve gotten three past the gates and you can read them by clicking HERE.

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Blue Cross Blue Shield. Blue Cross Blue Shield of California wanted to talk to consumers about their awesome health and vision coverage online. And as fascinating as these two topics are, the client was aware that. Nestlé wanted a big platform idea to celebrate their 75th Anniversary so we came back to them with "Bake the World a Better Place" - an idea grounded in the truth that the very act of baking something for someone. Several moons ago Smirnoff Ice ran a campaign celebrating the night and the peop...

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