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Extras | Research.Opinionated.Insightful
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Market Research for Profit, Productivity and Pleasure. Market Research For Pleasure & Profit. On this page, we intend to place occasional items, pictures or notes that – while relevant to Market Research don’t seem to fit in our main blog. (To read our usual POV articles, covering a variety of MR related topics, click on the Home. Reading Faces –. The Art and Science of Facial Imaging In MR. How To Look At Facial Imaging Results Part 1 Basics. How To Look At Facial Imaging Results Part 2 Advanced. God in...
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Super-Sizing Shopper Spend in Emerging Markets | Research.Opinionated.Insightful
https://gordonandmccallum.wordpress.com/2013/12/11/super-sizing-shopper-spend-in-emerging-markets
Market Research for Profit, Productivity and Pleasure. Market Research For Pleasure & Profit. Super-Sizing Shopper Spend in Emerging Markets. In recent years, in many Asian markets, demographic and economic trends have coincided to create staggering growth for retail chains. Yet, while number of locations and foot-traffic is certainly growing, it is questionable whether this sharp increase in. Of customers is being reflected in the. And amount of spend per customer. Recall/participation in in-store promo...
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Soft Drinks, Soft Sell – Emotional Engagement & the Chinese Consumer | Research.Opinionated.Insightful
https://gordonandmccallum.wordpress.com/2013/07/02/soft-drinks-soft-sell-emotional-engagement-the-chinese-consumer
Market Research for Profit, Productivity and Pleasure. Market Research For Pleasure & Profit. Soft Drinks, Soft Sell – Emotional Engagement and the Chinese Consumer. On the AsiaEmotion website. Today we’ll compare a couple of soft drink ads from China, promoting iconic brands Coke and Sprite. Click the links to view the ads and some top line analysis – Coca-Cola. In reviewing the findings, we see Emotional Build varies with ‘story coherence’. Both ads evoke reasonable levels of reaction (except the s...
iiex-apac.org
Alastair Gordon — IIeX Asia Pacific 2014
http://www.iiex-apac.org/speakers/alastair-gordon
The white-hot IIeX market research conference series makes its Asia-Pacific debut in Sydney! Sponsors & Partners. 4 - 5 December, 2014. Scientia Conference and Events Centre, Univ. of New South Wales. Facing The Future: Facial Imaging Applications For Tomorrow’s Research Needs. Alastair Gordon is Managing Partner of Gordon and McCallum, a consultancy that helps clients around the world improve their core research business processes and deliverables. One of Asia-Pacific’s most experienced market...
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Gordon-McCallum - New G&M Site - Redirect to new site
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We've moved to a new site. Your browser should automatically take you there in 3 seconds. If it doesn't please go to http:/ gordonmccallumresearch.com/. Training and Service Documents. Fast Access To G&M Expertise. Gordon and mccallum: a joint venture of Insight Asia-Pacific Pty Ltd and AGMR Ltd. No Items in your Cart.
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Gordon-McCallum - New G&M Site - Redirect to new site
http://www.gordon-mccallum.com/gaps-assessment-xidc62966.html
We've moved to a new site. Your browser should automatically take you there in 3 seconds. If it doesn't please go to http:/ gordonmccallumresearch.com/. Training and Service Documents. Fast Access To G&M Expertise. Gordon and mccallum: a joint venture of Insight Asia-Pacific Pty Ltd and AGMR Ltd. No Items in your Cart.