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Marketing Tips from R.J. Gibson

Friday, December 9, 2011. Give Your Marketing Plan This Five-Point Acid Test. Give Your Marketing Plan This Five-Point Acid Test. A successful marketing plan boosts income, while energizing the future value of your brand. The best ones are short, specific and measurable. Here’s what to look for:. 1 A unique copy platform. These are good examples. Positioning statements such as, “We strive for excellence” or “We really care” are meaningless. 2 A very specific media target for each initiative. For example:...

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Friday, December 9, 2011. Give Your Marketing Plan This Five-Point Acid Test. Give Your Marketing Plan This Five-Point Acid Test. A successful marketing plan boosts income, while energizing the future value of your brand. The best ones are short, specific and measurable. Here’s what to look for:. 1 A unique copy platform. These are good examples. Positioning statements such as, “We strive for excellence” or “We really care” are meaningless. 2 A very specific media target for each initiative. For example:...

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Marketing Tips from R.J. Gibson | groadv.blogspot.com Reviews

https://groadv.blogspot.com

Friday, December 9, 2011. Give Your Marketing Plan This Five-Point Acid Test. Give Your Marketing Plan This Five-Point Acid Test. A successful marketing plan boosts income, while energizing the future value of your brand. The best ones are short, specific and measurable. Here’s what to look for:. 1 A unique copy platform. These are good examples. Positioning statements such as, “We strive for excellence” or “We really care” are meaningless. 2 A very specific media target for each initiative. For example:...

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Marketing Tips from R.J. Gibson: Google Analytics and Website Grader: Check Your Website and Marketing - for free!

http://groadv.blogspot.com/2010/04/google-analytics-and-website-grader.html

Monday, April 26, 2010. Google Analytics and Website Grader: Check Your Website and Marketing - for free! The television ads keep the web traffic up during other days of the week and we added to the media buy. Buyers are shopping for 2 minutes or more on the site, which begins to pay-off. Each week about $5 million dollars in units were sold, and by April, $34 million in sales have been achieved. Can the web site be improved? Subscribe to: Post Comments (Atom). View my complete profile. Picture Window te...

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Marketing Tips from R.J. Gibson: February 2010

http://groadv.blogspot.com/2010_02_01_archive.html

Wednesday, February 24, 2010. Media Strategy: “Go Big or Go Home”. I love Olympic snowboarder, Shawn White’s “Go Big or Go Home” attitude. When Florida’s 7th largest general contractor, Dan Catalfumo asked us to promote his 2700 North Ocean luxury condominiums, during South Florida broadcasts of the Winter Olympics, a bold approach came to mind. The result, after the first week, Catalfumo’s sales team is $10 million dollars in sales closer to the goal. Keep Posted! Labels: 2700 north ocean. Palm Beach de...

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Marketing Tips from R.J. Gibson: March 2010

http://groadv.blogspot.com/2010_03_01_archive.html

Tuesday, March 16, 2010. Condominium Comeback: $26 Million in Luxury Oceanfront sold this season. The Palm Beach real estate market may be showing signs of a rebound. Catalfumo Companies’ 2700 North Ocean property reports $26 million in sales since initiating a promotional ad campaign mid-January. For the area’s television market, Gibson Roscoe Created a media schedule which “Roadblocked” the early morning news and weather—watched by vacationers. The message, “I’d rather give you a great disc...Gibson Ro...

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Marketing Tips from R.J. Gibson: January 2010

http://groadv.blogspot.com/2010_01_01_archive.html

Monday, January 4, 2010. It’s the New Year, “Press Reset”. Every recession is followed by recovery. The recovery begins when individuals and companies conquer their fear, “Press the reset” button, and. Begin investing in future plans. Those first to restart their marketing programs, have a unique. 8220;window of opportunity” while competitors remain paralyzed with fear. Prices for creative services and media are lower than ever. Your advertising budget will go a lot further. Subscribe to: Posts (Atom).

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Marketing Tips from R.J. Gibson: June 2010

http://groadv.blogspot.com/2010_06_01_archive.html

Monday, June 7, 2010. Bob Gibson’s Copy Writing Magic Formula. I was recently asked to give a speech to a group of real estate professionals. They wanted to know the magic words to make listing ads produce instant results. “Words by themselves aren’t magic,” I announced. “But, I do have a “magic formula, and here’s how it works.”. Start with a typical listing ad. 8220;4 Bedrooms, 4 Baths, Intracoastal Access, 1-Acre $899,000. Call 000-0000”. Apply my six point magic formula. 6 Price is relative. The new ...

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Marketing Tips from R.J. Gibson

Friday, December 9, 2011. Give Your Marketing Plan This Five-Point Acid Test. Give Your Marketing Plan This Five-Point Acid Test. A successful marketing plan boosts income, while energizing the future value of your brand. The best ones are short, specific and measurable. Here’s what to look for:. 1 A unique copy platform. These are good examples. Positioning statements such as, “We strive for excellence” or “We really care” are meaningless. 2 A very specific media target for each initiative. For example:...

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