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March 29, 2018. Leading Like a Girl: How Far Have We Come? A great place for women to advance their careers, learn from the experiences of others, and expand their networks is at the women-focused events that have been popping up on the conference circuit in recent years. There are a number of opportunities to get involved. Women 2.0 hosts biannual conferences, Fortune gathers top female … Read More. Skill Set Needed for the High Growth Marketer: The State of My Industry. The End of an Era. I have three ...

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HeatherZynczak.com – | heatherzynczak.com Reviews

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March 29, 2018. Leading Like a Girl: How Far Have We Come? A great place for women to advance their careers, learn from the experiences of others, and expand their networks is at the women-focused events that have been popping up on the conference circuit in recent years. There are a number of opportunities to get involved. Women 2.0 hosts biannual conferences, Fortune gathers top female … Read More. Skill Set Needed for the High Growth Marketer: The State of My Industry. The End of an Era. I have three ...

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HeatherZynczak.com – | heatherzynczak.com Reviews

https://heatherzynczak.com

March 29, 2018. Leading Like a Girl: How Far Have We Come? A great place for women to advance their careers, learn from the experiences of others, and expand their networks is at the women-focused events that have been popping up on the conference circuit in recent years. There are a number of opportunities to get involved. Women 2.0 hosts biannual conferences, Fortune gathers top female … Read More. Skill Set Needed for the High Growth Marketer: The State of My Industry. The End of an Era. I have three ...

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heatherzynczak.com

1

About

http://heatherzynczak.com/about

August 26, 2016. Until I get around to writing something personal, let’s just roll with the “official writeup”:. Heather thrives in high-energy environments, which also plays out at home where she is constantly in gear wrangling and redirecting the boundless enthusiasm of her three young sons. A Little About Me. I am Heather Deason Zynczak. Sign up to receive email updates from this blog! Connect with me online.

2

Marketing

http://heatherzynczak.com/category/marketing

August 26, 2016. Keys to Event Marketing Domination. May 16, 2014. I’ve always been a bit skeptical of marketing at tradeshows. It seems to me like most attendees come for the corporate boondoggle, not to seriously evaluate vendors. But over the last two years at Domo, I’ve learned the value of face-to-face interaction often outweighs the expense. In fact in-person interaction is the single most effective way to close big business. Pre-show research of attendees is crucial. Small, targeted summits. If yo...

3

Forbes Women’s Summit: The Shifting Measure of Success for Female Execs

http://heatherzynczak.com/2015/07/forbes-womens-summit-the-shifting-measure-of-success-for-female-execs

August 26, 2016. Forbes Women’s Summit: The Shifting Measure of Success for Female Execs. July 29, 2015. I was recently invited to attend the Forbes Women’s Summit. I was ecstatic, honored and a bit nervous all at the same time. If you ever get invited to this event pack your bags and run – don’t walk – to the airport to get there. It did not disappoint. The founders of The Skimm. In one of the discussions I attended, women shared what makes them good leaders. While there were many great answers ( I ...

4

Skill Set Needed for the High Growth Marketer: The State of My Industry

http://heatherzynczak.com/2015/07/skill-set-needed-for-the-high-growth-marketer-the-state-of-my-industry

August 26, 2016. Skill Set Needed for the High Growth Marketer: The State of My Industry. July 29, 2015. The high tech industry is in a state of extreme growth. There are 90 unicorns. A private company valued at $1 billion or more) as of May 2015 versus 10 unicorns. At the beginning of 2011, and at least 8 decacorns. A private worth $10 billion or more). Gone are the days of Mad Men and the Don Draper marketer. Marketers can’t just come up with a good idea and then have three martini lunches, waiting...

5

Four Things I’ve Learned While Trying to Have It All

http://heatherzynczak.com/2014/01/four-things-ive-learned-while-trying-to-have-it-all

August 26, 2016. Four Things I’ve Learned While Trying to Have It All. January 23, 2014. A colleague recently asked me, How do you do it all? How do you have three young children and. My flippant answer: I’ve learned to embrace imperfection. While the concept of having it all may not be realistic, I’ve realized a few things about myself from trying to balance a high-energy family and career. 1 While it’s not true for everyone, I’m a better mother as a working mom than I would be if I stayed home. No doub...

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HeatherZynczak.com –

March 29, 2018. Leading Like a Girl: How Far Have We Come? A great place for women to advance their careers, learn from the experiences of others, and expand their networks is at the women-focused events that have been popping up on the conference circuit in recent years. There are a number of opportunities to get involved. Women 2.0 hosts biannual conferences, Fortune gathers top female … Read More. Skill Set Needed for the High Growth Marketer: The State of My Industry. The End of an Era. I have three ...

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