wpp.com
The three unspeakable verbal identities—and how to avoid them - WPP
http://www.wpp.com/wpp/marketing/branding/the-three-unspeakable-verbal-identities-and-how-to-avoid-them
The three unspeakable verbal identities — and. How to avoid them. By Tom Sepanski, Landor. Let’s start with an exercise: Your brand orders the filet at a steakhouse. When the expensive steak arrives overcooked, how would your brand send it back? How do you want the chef to feel? There are even tougher questions to ask of your brand: How would it propose marriage? What names would it consider if it had a baby girl? If you’re not sure, then you might not be as familiar with your brand as you think. Let&rsq...
bolo2012.com
BOLO 2012: Digital Marketing ConferenceBOLO 2012 | Digital Media Conference Oct 7-9, 2012
http://www.bolo2012.com/2011_Recap.html
BOLO 2011 brought together 200 agency professionals, suppliers, speakers and others in the marketing and advertising industry for two and a half days of education, collaboration, networking and the occasional cocktail. Attendees came from across the US for the fourth annual agencyside conference. Exceptional and insightful keynotes were delivered by Scott Stratten (UnMarketing). And Hugh McGoran (comScore, Inc.). We launched Vaudeville 2.0. Real-time reflections from attendees:. Kudos to @bretgiles @.
admajoremblog.blogspot.com
Ad Majorem: Spider Charts Are Just Wrong
http://admajoremblog.blogspot.com/2012/02/spider-charts-are-just-wrong.html
It's all Advertising. It's all changing. Stay ahead. Spider Charts Are Just Wrong. If you work in marketing or advertising, chances are you’ve seen a spider chart. These are supposed to impress upon us the vast number of consumer touchpoints reached by your IMC plan. Although actual arachnids have eight legs, most marketing spider charts have many more. The more the merrier! I call this spidermania. You can see some examples, here. Where did Spider Charts come from? In the days of. 1 You can’t guar...
admajoremblog.blogspot.com
Ad Majorem: Display Ads: the New Subliminal Advertising
http://admajoremblog.blogspot.com/2015/04/display-ads-new-subliminal-advertising.html
It's all Advertising. It's all changing. Stay ahead. Display Ads: the New Subliminal Advertising. In the days of Ye Olde Marketing. There was a belief in "subliminal advertising". The idea that TV commercials would be spliced with fleeting images, usually sexual, to overpower your psyche and make you buy something you didn't need. Although the science behind subliminal stimuli. Is interesting, it's never really been used in advertising and we have no. Online Display is the New Subliminal Advertising.
shoppermedia.net
Resources | SHOPPER MEDIA
https://shoppermedia.net/263-2
Trends in digital marketing and shopper marketing. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. You are commenting using your Facebook account. ( Log Out. You are commenting using your Google account. ( Log Out. Notify me of new comments via email. Notify me of new posts via email. Build a webs...
admajoremblog.blogspot.com
Ad Majorem: "DON'T Follow Us on Twitter"
http://admajoremblog.blogspot.com/2012/08/dont-follow-us-on-twitter.html
It's all Advertising. It's all changing. Stay ahead. DON'T Follow Us on Twitter". Old Media meets New Media. You see it everywhere. Advertisers invite you to "Follow us on Twitter". It’s all too easy to add this short message to traditional ad executions. The problem is that Twitter in this way is treated as a mass medium just like the ads themselves. They might as well say “Follow us on Twitter so we can send you more messages just like this one.”. Or: This is a lead generator! The point is, you’v...
admajoremblog.blogspot.com
Ad Majorem: What is Ad Majorem?
http://admajoremblog.blogspot.com/2009/09/what-is-ad-majorem.html
It's all Advertising. It's all changing. Stay ahead. What is Ad Majorem? Thank you for visiting my blog, Ad Majorem. It’s a view from within a large agency. And how an executive there embraces the changes and challenges of modern marketing and advertising. The title, Ad Majorem, is part of a familiar Latin phrase. The “ad” in Ad Majorem means. In these channels allows me to provide a perspective that is part specialist, part generalist. There is much talk that large ad agencies are in trouble today, in p...
admajoremblog.blogspot.com
Ad Majorem: The State of TV Advertising Now That the Super Bowl Is Over
http://admajoremblog.blogspot.com/2015/02/the-state-of-tv-advertising-now-that.html
It's all Advertising. It's all changing. Stay ahead. The State of TV Advertising Now That the Super Bowl Is Over. On Sunday, millions of people watched 4-1/2 hours of Live TV. Today, millions of people will do the same. As covered in my previous post. Despite the popular reporting that TV is Dead, the medium is actually alive, well — and changing. Live TV viewing is holding steady at 4-1/2 hours per day. Much of that viewing happens on an actual TV. In the same way this blog says "it's all advertising".
admajoremblog.blogspot.com
Ad Majorem: October 2014
http://admajoremblog.blogspot.com/2014_10_01_archive.html
It's all Advertising. It's all changing. Stay ahead. Mobile Devices Are a Way for Consumers to Reach Brands - Not for Brands to Reach Consumers. Here's something advertisers and agencies seem slow to understand:. Mobile devices are not a way for brands to reach consumers; they're a way for consumers to reach brands. But the smartphone is wonderful tool for consumers to invade your. So why not invite them? Use Mobile to Invite Customers and Prospects. Which also sums up why I avoid them. At the other end ...
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