initiatorfirst.com

Initiator

Creating New Needs for. Creating New Needs for. We don’t work from existing needs, we create new needs! Traditional ideation approaches tend to pursue needs that are already being addressed, meaning they’ll lead to ideas which aren’t new and different. Creating new needs leads to more compelling ideas which excite consumers and help brands soar! Brands We’ve Helped Grow:. 2015 Initiator / 18 Camargo Canyon / Cincinnati, OH 45243 / Phone: 513-368-9796.

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Initiator | initiatorfirst.com Reviews

<META> DESCRIPTION

Creating New Needs for. Creating New Needs for. We don’t work from existing needs, we create new needs! Traditional ideation approaches tend to pursue needs that are already being addressed, meaning they’ll lead to ideas which aren’t new and different. Creating new needs leads to more compelling ideas which excite consumers and help brands soar! Brands We’ve Helped Grow:. 2015 Initiator / 18 Camargo Canyon / Cincinnati, OH 45243 / Phone: 513-368-9796.

<META> KEYWORDS

1 menu

2 the initiator difference

3 the soar process

4 our results

5 testimonials

6 our team

7 slide 2

8 results that excite

9 slide 1

10 coupons

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Initiator | initiatorfirst.com Reviews

https://initiatorfirst.com

Creating New Needs for. Creating New Needs for. We don’t work from existing needs, we create new needs! Traditional ideation approaches tend to pursue needs that are already being addressed, meaning they’ll lead to ideas which aren’t new and different. Creating new needs leads to more compelling ideas which excite consumers and help brands soar! Brands We’ve Helped Grow:. 2015 Initiator / 18 Camargo Canyon / Cincinnati, OH 45243 / Phone: 513-368-9796.

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initiatorfirst.com

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The Initiator Difference | Initiator

http://initiatorfirst.com/initiator-difference

8220;We Create New Needs! As the genesis for starting Initiator, we analyzed over 20,000 ideas tested over a 15-year period. From this, we discovered that the most successful ideas were based upon a need or desire that no one else in the category was addressing. Learn more about the SOAR Process. Brands We’ve Helped Grow:. 2015 Initiator / 18 Camargo Canyon / Cincinnati, OH 45243 / Phone: 513-368-9796.

2

Testimonials | Initiator

http://initiatorfirst.com/testimonials

Initiator was able to get new thinking out of our team and translated that thinking to consumer propositions that made consumers light up. Food and Beverage Company. Initiator delivered concepts that not only struck a chord with consumers, they could actually be delivered by R&D and Operations. Health and Nutritional Company. Initiator brought fresh thinking to help re-invigorate the brand’s positioning based on an emotional insight that connected with our consumers in a more compelling and meaningful way.

3

Our Team | Initiator

http://initiatorfirst.com/our-team

As an agile abstract thinker, Rick is able to make keen observations and clever connections that often lead to insights others might not see. He also uses his unquenchable curiosity, incisive intuition and inventive imagination to create new possibilities. Over his career he has contributed to many marketplace successes including: Downy Ultra, Oil of Olay Body Wash, Dasani, Johnsons Baby Bedtime Bath, Arm and Hammer Plus OxiClean, Arm and Hammer Clump and Seal Cat Litter, and Trojan 2Go. He’s passionate ...

4

Our Results | Initiator

http://initiatorfirst.com/our-results

After renovating the positioning of a nutritional supplement brand by elevating it from a feature-focused proposition to an emotional and functional benefit platform, we applied our SOAR process to create 15 winning new product ideas, including. The highest scoring nutritional supplement idea ever tested via BASES. While other cat litter brands were introducing new products emphasizing longer lasting odor control, we helped this particular brand identify distinctive angles for odor control, resulting in.

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The SOAR Process | Initiator

http://initiatorfirst.com/the-soar-process

We explore outside the category. To create new needs for the brand. SOAR is designed to transport thinking beyond your category by exploring inspiration from problems and desires being addressed in analogous areas. We then transform and adapt this inspiration to create a wide and diverse range of potential new needs for your category. We call those that are both highly desirable and distinctive Initiators , and they serve as the foundation for generating growth ideas for your brand and your category.

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initiatorfirst.com

Initiator

Creating New Needs for. Creating New Needs for. We don’t work from existing needs, we create new needs! Traditional ideation approaches tend to pursue needs that are already being addressed, meaning they’ll lead to ideas which aren’t new and different. Creating new needs leads to more compelling ideas which excite consumers and help brands soar! Brands We’ve Helped Grow:. 2015 Initiator / 18 Camargo Canyon / Cincinnati, OH 45243 / Phone: 513-368-9796.

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