instid.org

INSTID

Q and A (rus). Our main activities and research interests. Identity and ideology fundamentals. For strategy and policy work. For places, organisations, and individuals. To fine-tune organisational culture. Workshops, lectures,. Interviews, and publications. The future of social. And modern social phenomena. To help you get a better insight into our work. We have a number of case studies of our projects. Across consultancy and place branding. Developing a brand for the Armenian capital. We help understand...

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INSTID | instid.org Reviews

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Q and A (rus). Our main activities and research interests. Identity and ideology fundamentals. For strategy and policy work. For places, organisations, and individuals. To fine-tune organisational culture. Workshops, lectures,. Interviews, and publications. The future of social. And modern social phenomena. To help you get a better insight into our work. We have a number of case studies of our projects. Across consultancy and place branding. Developing a brand for the Armenian capital. We help understand...

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3 place branding

4 institute for identity

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6 what we do

7 identity expertise

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9 organisational culture

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INSTID | instid.org Reviews

https://instid.org

Q and A (rus). Our main activities and research interests. Identity and ideology fundamentals. For strategy and policy work. For places, organisations, and individuals. To fine-tune organisational culture. Workshops, lectures,. Interviews, and publications. The future of social. And modern social phenomena. To help you get a better insight into our work. We have a number of case studies of our projects. Across consultancy and place branding. Developing a brand for the Armenian capital. We help understand...

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instid.org

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Yerevan brand — INSTID

http://instid.org/yerevan-brand

Identity for the city older than Rome. Like many other places, Yerevan government run a public competition for a city logo, which brought no viable results. The city’s vocal creative class and its mayor’s office resorted to professional help to create a fully-fledged city brand. YEREVAN BRAND IN THE MEDIA. Александр Гранд: Мы хотим добиться того, чтобы ереванскость была во всем. Yerevan will have an international city brand. The worked out bases of Yerevan brand will be presented.

2

Tatarstan Heritage — INSTID

http://instid.org/tatarstan-heritage

STRENGTHENING REGIONAL CIVIC IDENTITY. The government felt it wanted a comprehensive and rich story to tell about the region outside, and most importantly, to inspire new generations of Tatarstan people to appreciate and embrace their roots. It contracted Apostol media group to run Tatarstan Heritage programme. INSTID was invited to help with ideology and brand identity.

3

Place Branding — INSTID

http://instid.org/place-branding

Not every city can, or should, be London, and not every region can, or should, be California. Yet, all can be economically buoyant, attractive to talent, investment and visitors, and provide a conducive environment in which their residents can thrive. WE BELIEVE PUBLIC ENGAGEMENT IS ESSENTIAL FOR SUCCESSFUL PLACE-BRANDING PROGRAMMES. INSTID ALWAYS SEEKS WIDEST POSSIBLE OUTREACH TO LOCAL RESIDENTS, AND ESPECIALLY CIVIC ACTIVISTS, COMMUNITIES, AND OPINION MAKERS. SECTOR-SPECIFIC PLACE BRANDING PROGRAMMES.

4

Brand Minsk — INSTID

http://instid.org/brand-minsk

A BRAND FOR A CITY OF ENGINEERS. Brand movie for Brand Minsk programme. Despite its considerable size of nearly 2 million people, Minsk lacked a clear identity. Its residents saw it primarily as the capital of Belarus and struggled to see the city’s own face. INSTID was contracted by the Minsk Tourist Information Centre to create a city brand that would improve its international recognition and make it attractive to visitors. BRAND MINSK ON FACEBOOK. BRAND MINSK ON BEHANCE. BRAND MINSK IN THE MEDIA.

5

About — INSTID

http://instid.org/about

INSTID (INSTITUTE FOR IDENTITY) WAS FOUNDED IN 2008 TO HELP COUNTRIES AND COMPANIES ACHIEVE THEIR OWN POSSIBLE BEST. INSTID GUIDES THEM TO THEIR GREATER PURPOSE AND UNLOCKS THEIR SELF-ESTEEM TO ACHIEVE IT. National and regional leaders, heads of governments. Government departments for strategy and communication. Tourism and investment development agencie. Branding and PR agencies. Lack of visibility and recognition. Low motivation, loyalty, or morale. Social and ethnic tension. INSTID FOUNDER AND DIRECTOR.

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Q and A (rus). Our main activities and research interests. Identity and ideology fundamentals. For strategy and policy work. For places, organisations, and individuals. To fine-tune organisational culture. Workshops, lectures,. Interviews, and publications. The future of social. And modern social phenomena. To help you get a better insight into our work. We have a number of case studies of our projects. Across consultancy and place branding. Developing a brand for the Armenian capital. We help understand...

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