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Spinfield: Powered by IdeaStar, Inc.: June 2006
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Friday, June 30, 2006. Promote Your Web Site in All Forms of Media. By Susanne Svette, IdeaStar Search Engine Specialist. Search engine marketing is one way to get your Web site noticed, but don’t forget the old tried-and-true methods. Take advantage of partnerships and associations. They may have online and/or print directories in which you can post a link to your site. Many listings are free or cost a minimal amount. How many e-mails do you send per day? Been in the news lately? And you may want to try...
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Spinfield: Powered by IdeaStar, Inc.: August 2006
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Wednesday, August 30, 2006. A Little Bit of Search Engine News. Here's a little bit of Search Engine Marketing News for your listening pleasure. IdeaStar President Jim Fisher and General Manager Susanne Svette share some brief, interesting news from the search world. Take a few minutes to listen to the podcast. And learn whose birthday it is). Posted by Mary Fisher @ 2:49 PM. Thursday, August 24, 2006. Why Pay-per-click is Better than Natural SEO; Why Natural SEO is Better than Pay-per-click. You can opt...
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Spinfield: Powered by IdeaStar, Inc.: SES Chicago!
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Tuesday, February 05, 2008. Several of us here at IdeaStar had the opportunity to attend Search Engine Strategies (SES) Chicago. Back in December. There was a lot to learn in four days! Our schedules were packed with knowledge from experts in the field. There were many interesting facts that we learned to help shape our online marketing approach for clients. We learned that search from '05-'06 increased by about 20 billion searches/year and from '06-'07 it grew by about 35 billion searches/year! Online m...
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Spinfield: Powered by IdeaStar, Inc.: October 2006
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Friday, October 27, 2006. Something New at Yahoo! By Susanne Svette,. IdeaStar Search Engine Specialist. Search Marketing has a new search advertising platform. And a new blog to keep you informed. The new service is touted as a completely new, completely redesigned ad platform that provides businesses with an easier way to connect to customers, and will provide more tools and capabilities to advertisers, along with an enhanced, more relevant experience to users. Some of the enhancements include:. Gets a...
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Spinfield: Powered by IdeaStar, Inc.: July 2006
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Monday, July 31, 2006. Clickety Click Click. Click Fraud Not as Bad as You Think. By Susanne Svette, IdeaStar Search Engine Specialist. A lot of people and we just met with one last week avoid pay-per-click advertising campaigns because they are afraid competitors will repeatedly click through, decimating their budget. However, the major search engine companies say that number is wildly exaggerated. They are aware of the problem, take measures to monitor clicks and provide refunds. Friday, July 21, 2006.
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Spinfield: Powered by IdeaStar, Inc.: April 2006
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Monday, April 10, 2006. By Susanne Svette, IdeaStar Search Engine Specialist. I am a Qualified Google Advertising Professional. That means I’ve passed the Google Advertising Professionals Exam proof that I know a thing or two about search engine marketing. It gives me recognition for being knowledgeable about the Google Adwords system. Do you know what happens with Chinese or Japanese characters in the Ad Title, Ad Text and Display URL? Do you know the policy for image ads on Google partner sites? Succes...
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Spinfield: Powered by IdeaStar, Inc.: Yahoo developing a unified ad platform
http://spinfield.blogspot.com/2008/03/yahoo-developing-unified-ad-platform.html
Monday, March 03, 2008. Yahoo developing a unified ad platform. Yahoo's President Sue Decker announced that they are working on creating a new ad platform this past week at the IAB conference in Phoenix. Apex, or Advertiser Publisher Exchange, will bring together several of their ad products for an all-in-one platform. With this new platform Yahoo is trying to revolutionize the online advertising industry.". Depending on how intuitive the new platform really is, this release could be very exciting for th...
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Spinfield: Powered by IdeaStar, Inc.: December 2005
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Thursday, December 22, 2005. Google Doodle - Happy Holidays. By Susanne Svette, IdeaStar. Each year Google creates logos to commemorate the holidays. Check out past Google Doodles. On this years Doodle - Google Doodle 10 Is Upon Us. Have a safe and happy holiday season. Posted by Susanne Svette @ 10:01 AM. Tuesday, December 20, 2005. What is Google Base? By Susanne Svette, IdeaStar. And see what Google base can do for you. Posted by Susanne Svette @ 2:17 PM. Wednesday, December 14, 2005. SEO vs. SEM.
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Spinfield: Powered by IdeaStar, Inc.: September 2006
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Monday, September 25, 2006. Spam, Spam, Spam, Spam. By Susanne Svette,. IdeaStar Search Engine Specialist. Has several meanings. One is the product name for that famous canned mystery meat which my mother used to keep on a shelf "just in case." The original can may even still be there. Another meaning for spam is un-requested and unwanted e-mail. We all receive enough of that. Today, let's consider another meaning for spam. Would you really expect your Web site visitors. The search engines will definitel...
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Spinfield: Powered by IdeaStar, Inc.: Google Working with Cleveland Clinic
http://spinfield.blogspot.com/2008/02/google-working-with-cleveland-clinic.html
Monday, February 25, 2008. Google Working with Cleveland Clinic. An interesting new move for Google is their partnership with the Cleveland Clinic to make health records available online for patients. Last week Google announced. At this point the option is not open to everyone, only a select few for testing the system. It is something to keep an eye on as we all know how quickly Google's endeavors can spread! They always seem to be coming up with ways to make our lives easier! Successful Internet marketi...