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Interactive4Good | Engaging your audience to drive positive resultsEngaging your audience to drive positive results
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Engaging your audience to drive positive results
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Interactive4Good | Engaging your audience to drive positive results | interactive4good.wordpress.com Reviews
https://interactive4good.wordpress.com
Engaging your audience to drive positive results
interactive4good.wordpress.com
Torn Between Squarespace and WordPress Website Builders | Interactive4Good
https://interactive4good.wordpress.com/2015/06/10/torn-between-squarespace-and-wordpress-website-builders
Engaging your audience to drive positive results. A Niche Social Network for Canadian Caregivers. Torn Between Squarespace and WordPress Website Builders. June 10, 2015. June 10, 2015. Squarespace versus WordPress homepages. For some time,. Which includes hosting and. Which requires you to pay another supplier for hosting. I’ve used both and found them economical, easy to use and maintain. That said, newer site builder. Is tempting. Like WordPress, Squarespace is cost-effective, has an user-centric C...
On-boarding to an Interactive-Focused Career | Interactive4Good
https://interactive4good.wordpress.com/2015/05/19/on-boarding-to-an-interactive-focused-career
Engaging your audience to drive positive results. A Niche Social Network for Canadian Caregivers. On-boarding to an Interactive-Focused Career. May 19, 2015. May 19, 2015. What I can bring on-board. I can also offer transferable skills from earlier careers, such as strategic planning, presentation development/delivery, copywriting, marketing, financial literacy, strategic communications, technical writing and diverse software skills. On-boarding for the first sail in the field. I want to attain a field p...
lesliehetherington | Interactive4Good
https://interactive4good.wordpress.com/author/lesliehetherington
Engaging your audience to drive positive results. A Niche Social Network for Canadian Caregivers. The Art of Becoming a Linchpin Amid Lizard Brains. June 11, 2015. June 11, 2015. Take Sir Ken Robinson’s Changing Education Paradigms. Mix it with self-help and progressive marketing for today’s connected world. Now roll it out in an ‘Art of War’ like style and you’ll come close to. 8216;s Linchpin – Are You Indispensable. Beware Education and the Lizard Brain. Rise of the Linchpin. Controlling the Lizard Br...
Cracking the Viral Video Code | Interactive4Good
https://interactive4good.wordpress.com/2015/04/22/cracking-the-viral-video-code
Engaging your audience to drive positive results. A Niche Social Network for Canadian Caregivers. Cracking the Viral Video Code. April 22, 2015. April 22, 2015. In early April, I published a ‘how to’ article on viral video for IABC/Toronto’s Communicator. Download a PDF of the article or read the expanded version below, citing current insights and 2014 viral hits. What classifies as viral? Ironically, viral marketing communication videos don’t actively sell to viewers. In many cases, the brand’s name...
Peeling Back the Layers of Interactive Narrative | Interactive4Good
https://interactive4good.wordpress.com/2015/04/19/peeling-back-the-layers-of-interactive-narrative
Engaging your audience to drive positive results. A Niche Social Network for Canadian Caregivers. Peeling Back the Layers of Interactive Narrative. April 19, 2015. October 9, 2015. Building on the definition my partner and I developed in an early class, I define interactive narrative as:. A story that uses digital media to engage the audience in a user-centric experience that motivates them to follow a linear or non-linear path, which ultimately achieves stakeholders’ goals. Assessing interactive experie...
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Work Samples – Leslie Hetherington
https://lesliehetherington.com/project-type/work-samples
Opening the Social Umbrella to Help End Homelessness. Connecting Caregivers to Exchange Best Care Options. Using Front-line Narratives to Raise a CCAC’s Credibility. Boosting Orange is the New Black Views with KPIs to Build the Case. Helping a Peruvian Jewellery Company Tell its Story. Putting the Bark Back in Royal Canin Canada’s Website. Telling a Story to Demystify the Sleep Clinic. Sprouting Success in the Crowded and Cynical Pet Food Market. Growing ABC Flower Shop’s Market with a Site Redesign.
Opening the Social Umbrella to Help End Homelessness – Leslie Hetherington
https://lesliehetherington.com/portfolio/expanding-the-social-umbrella-to-help-horizons4youth
Opening the Social Umbrella to Help End Homelessness. From 2004 to 2010, Horizons for Youth (H4Y), a Toronto youth shelter, ran an annual Umbrella Day fundraising event. It entailed selling umbrellas to commuters across the city, via pop-up booths in subway stations and corporate sponsors’ foyers. Funds from each umbrella purchased supported after care services for homeless and at-risk youth in the GTA. To support abuse counselling. To support Horizon’s GED (General Educational Development) program.
Helping a Peruvian Jewellery Company Tell its Story – Leslie Hetherington
https://lesliehetherington.com/portfolio/andean-magic-arts-jewelery-cusco-peru
Helping a Peruvian Jewellery Company Tell its Story. On a Voluntourism trip to Peru, I produced this website at http:/ amajewelrycusco.com/. Andean Magic Art (AMA) Jewelry is a socially responsible jewellery company in Cusco, Peru. It hires poor, unskilled workers and gives them free training to transform them into skilled artisans with a better chance at life. I answered an opportunity to volunteer at AMA Jewelry for three weeks and help it tell its story to Western tourists. AMA Jewelry is thrilled wit...
Connecting Caregivers to Exchange Best Care Options – Leslie Hetherington
https://lesliehetherington.com/portfolio/senior-care-share
Connecting Caregivers to Exchange Best Care Options. For college assignment) :. Show: Caregivers, particularly those in the ‘sandwich generation,’ get less sleep, are stressed and often miss work. As I discovered the best support solutions for my mother through word-of-mouth, I wondered ‘what if’ there was a channel for caregivers to save research time by learning from each other? To assess this challenge, I conducted a. Optimal user card sort. As well as a. For a niche social network, called. Its vision...
Profile – Leslie Hetherington
https://lesliehetherington.com/about
I’m a versatile, content strategist, with digital expertise that builds on seasoned communications experience to drive award-winning results. Since 2006, I’ve embraced digital and social media tactics, weaving them with traditional PR/MarCom approaches to meet communication mandates. To boost my narrative, UX and analytics skills, I completed a post-grad program in Interactive Media Management at. Dean’s Academic Award of Excellence. I also represented the college at Digifest. Pet Valu, Bell Canada.
Putting the Bark Back in Royal Canin Canada’s Website – Leslie Hetherington
https://lesliehetherington.com/portfolio/royal-canin-content-strategy
Putting the Bark Back in Royal Canin Canada’s Website. A key content strategy recommendation is to remove duplicated and redundant copy, like the above duplicated mission statements. To hone UX, content and interactive strategy best practices, I was given the hypothetical challenge to analyze and redesign the Royal Canin Canada website (as of fall 2014). Part 1 – Research. My research uncovered content focus, messaging and navigation challenges that could confuse and frustrate customers. Redesigned home ...
Sprouting Success in the Crowded and Cynical Pet Food Market – Leslie Hetherington
https://lesliehetherington.com/portfolio/ontario-science-centre-usability-assessment
Sprouting Success in the Crowded and Cynical Pet Food Market. The final Carna4 website at http:/ www.carna4.com. A start-up company developed Carna4, a first-of-its-kind synthetic-free dog food made with sprouted seeds. Carna4 hired me to help launch its product into a crowded market with many cynics, due to tainted pet food scandals. My role was to develop a marketing plan, including a value proposition, social media and web content strategy, then implement it. I also repurposed the site’s voice, ...
Telling a Story to Demystify the Sleep Clinic – Leslie Hetherington
https://lesliehetherington.com/portfolio/sleep-clinic-unveiled
Telling a Story to Demystify the Sleep Clinic. Use an external tool to create a short video that tells a story showing the value a social media network (Senior Care Share) offers ‘sandwich’ generation adults caring for their senior parents. Use the medium to show: a scenario rich in human factors; participants thinking on multiple levels; progression in the experience; and logic that will bring them back to the social media network. Click on the image above the run this 3 minute video.).
Boosting Orange is the New Black Views with KPIs to Build the Case – Leslie Hetherington
https://lesliehetherington.com/portfolio/orange-is-the-new-black-analytics-strategy
Boosting Orange is the New Black Views with KPIs to Build the Case. I was assigned the following challenge: As the. To address this challenge, I researched, conceived and drafted this implementation plan with a four-part analytics strategy. To promote the last episode of the first season and spark interest in season two. This strategy earned 93% for an analytics course assignment. Note: This was a college assignment and did not involve Netflix or any other organization associated with the series.
Using Front-line Narratives to Raise a CCAC’s Credibility – Leslie Hetherington
https://lesliehetherington.com/portfolio/ccac-multimedia-report-to-the-community
Using Front-line Narratives to Raise a CCAC’s Credibility. Multimedia report featured firsthand stories of CCAC staff and their clients. This CCAC hired me to research, storyboard, script, fact check, source visuals, brief spokespersons and collaborate with an agency to coordinate the multimedia report’s production. I also worked with the executive team to draft executive messages and calculate notable statistics, then showcased them in a downloadable PDF. With the financial statements. The multimedia re...
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IAG - interactive Alliance Group - Solutions for kiosks
Directional way-finding solution for hospitals and healthcare center including interactive maps, customer service messaging and informative content. Provides efficient and secure way processing the Form 4473 required by Government Agencies in the purchasing of firearms. Pharmacy central R x. Point of sale marketing of generic or brand name OTC medications at consumer level. Provides notification of any medication conflicts. Interactive Alliance Group (IAG). IAG encourages the formation of alliances.
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Learning games, behaviour training games, awareness games. Managing project teams (pensum). Customer relationship management (BtoC). CRM over the phone (E-Calling Game). CRM in retail (E-Selling Game). Customer relationship management (BtoB). Analysis of a customer's needs. Types of e-learning tools. Ski or surf down the slopes with Skizzz Game! Aquacity Game aims at raising awareness about the management of drinkable water networks. Created . More info. Train your sales teams with E-Selling Game! Do you...
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UltraSound/ UltraParty Sponsors 5k at the Relay. Runners are invited to attend the 2011 5k at the Relay being held June 18, 2011 at Jefferson Senior High School located in Delphos, OH. The More Info. Making Safety a Deciding Factor for Inflatable Rental. UltraSound Special Events Inc. was established in 1990 and has a 21 year history for safety through established risk management policies and More Info.
interactive4good.wordpress.com
Interactive4Good | Engaging your audience to drive positive results
Engaging your audience to drive positive results. A Niche Social Network for Canadian Caregivers. The Art of Becoming a Linchpin Amid Lizard Brains. June 11, 2015. June 11, 2015. Take Sir Ken Robinson’s Changing Education Paradigms. Mix it with self-help and progressive marketing for today’s connected world. Now roll it out in an ‘Art of War’ like style and you’ll come close to. 8216;s Linchpin – Are You Indispensable. Beware Education and the Lizard Brain. Rise of the Linchpin. Controlling the Lizard Br...
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interactive555
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interactive7. Die digitale Designagentur.
Hallo und herzlich willkommen bei interactive7. Deutschland 49-171-833 10 11. Österreich 43-676-312 00 00. Wir machen Apps, Webseiten, digitale Bücher sowie interaktive Installationen. Interactive7 - Die digitale Designagentur. Interactive7 ist eine synergetische Zusammenarbeit von Designern, die sich gerne mit digitalen Lösungen im Bereich Web, App, Büchern und Ausstellungen beschäftigen. Einige von uns sind schon seit über 20 Jahren selbständig, d.h. wir können intern auf einen großen KnowH...Interakti...
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