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May, 2009 | TPPII
http://www.tppii.com/date/2009/05
History of the Infomercial. It is believed that the first North American infomercial occurred in the 1970s on XETV based out of San Diego. The program was a one-hour advertisement on Sundays on homes for sale in the local area. The FCC limits of 18 minutes of commercial time during a one-hour show did not apply because it was actually located in Mexico despite broadcasting its programs in English and to an American audience. One of the largest media buying agencies for any infomercial. 1 Blog about your ...
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Advertising | TPPII
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Advertising and Marketing Mistakes to Avoid. When it comes to marketing and advertising your business, it is essential to develop a good marketing plan. Even the most solid plan, however can still fail if it is not implemented correctly. Avoiding these common advertising and marketing mistakes can help. In the process of trying to attract new business, don’t make the common mistake of neglecting your repeat customers. Repeat customers make up an estimated 80 percent of most revenue, so be sure ...Leave a...
tppii.com
Advertising | TPPII
http://www.tppii.com/category/advertising
Advertising and Marketing Mistakes to Avoid. When it comes to marketing and advertising your business, it is essential to develop a good marketing plan. Even the most solid plan, however can still fail if it is not implemented correctly. Avoiding these common advertising and marketing mistakes can help. In the process of trying to attract new business, don’t make the common mistake of neglecting your repeat customers. Repeat customers make up an estimated 80 percent of most revenue, so be sure ...Leave a...
effectiveaccountablecommunication.blogspot.com
Effective accountable communication: March 2013
http://effectiveaccountablecommunication.blogspot.com/2013_03_01_archive.html
Today it is more important than ever that our shopping experience becomes more informed, more knowledge based thus enabling us all to make sure that our money goes towards sensible, value for money, products and services. Wednesday, 13 March 2013. Is buzz no more valuable than an ad? What if the experts are wrong and ads are just as persuasive as buzz? Be possible, can it? The experts have told us that there is a new breed of human. Permission" to market to her. How much power do you think buzz has in do...
effectiveaccountablecommunication.blogspot.com
Effective accountable communication
http://effectiveaccountablecommunication.blogspot.com/2013/03/do-you-think-that-media-pollution-is.html
Today it is more important than ever that our shopping experience becomes more informed, more knowledge based thus enabling us all to make sure that our money goes towards sensible, value for money, products and services. Tuesday, 5 March 2013. Do you think that Media Pollution Is Worsening Despite Cleanup Efforts? Attempts to beat clutter only end up yielding more of it, a bitter irony bound to have dire consequences for a business already struggling with questions of relevance and effectiveness. Attemp...
effectiveaccountablecommunication.blogspot.com
Effective accountable communication
http://effectiveaccountablecommunication.blogspot.com/2013/03/do-you-agree-that-once-upon-time-we-had.html
Today it is more important than ever that our shopping experience becomes more informed, more knowledge based thus enabling us all to make sure that our money goes towards sensible, value for money, products and services. Thursday, 7 March 2013. Do You agree that Once Upon a Time…? We had the likes of Leo Burnett, David Ogilvy et al. And they were the. Keepers of the flame of advertising. Nowadays no aspect of advertising. Is as badly served as advertising itself. Where to day are the advertising. Advert...
effectiveaccountablecommunication.blogspot.com
Effective accountable communication
http://effectiveaccountablecommunication.blogspot.com/2013/03/do-you-understand-why-we-need_10.html
Today it is more important than ever that our shopping experience becomes more informed, more knowledge based thus enabling us all to make sure that our money goes towards sensible, value for money, products and services. Sunday, 10 March 2013. Do You Understand Why We Need Interactive Communication - urgently? Quite simply it is the human desire for interaction. All advertising is a form of learning whereby the advertiser is asking people to change their. Been de-humanized and depersonalized. Disseminat...
effectiveaccountablecommunication.blogspot.com
Effective accountable communication
http://effectiveaccountablecommunication.blogspot.com/2013/03/clicking-toward-oblivion.html
Today it is more important than ever that our shopping experience becomes more informed, more knowledge based thus enabling us all to make sure that our money goes towards sensible, value for money, products and services. Monday, 11 March 2013. What was once digital advertising's dirty little secret is now. Its big, ugly problem. Online ad performance figures are dismal.". Any way you slice it, the key fact is that 15 years after its inception, I. Coming out and admitting the shortcomings. Maybe if.
effectiveaccountablecommunication.blogspot.com
Effective accountable communication
http://effectiveaccountablecommunication.blogspot.com/2013/03/do-you-agree-with-mad-aves-16-car.html
Today it is more important than ever that our shopping experience becomes more informed, more knowledge based thus enabling us all to make sure that our money goes towards sensible, value for money, products and services. Wednesday, 6 March 2013. Do you agree with Mad Ave's 16-car pileup? So if clutter's such a problem, why isn't there a clear, unified way of figuring out how to reduce it? Research shows that a magazine reader looks at glossy ad pages rather favorably, as part of the editorial content, w...