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Advertising Effectiveness | Ad Spend | Nielsen
http://tr.en.nielsen.com/us/en/solutions/advertising-effectiveness.html
Middle East, North Africa and Pakistan. Southeast Asia, North Asia and Pacific. Česká republika (Czech Republic). República Dominicana (Dominican Republic). Côte d'Ivoire (Ivory Coast). Schweiz Switzerland Svizzera Suisse. Advertising isn’t rocket science, but there is a science. To it Knowing what your customers watch and buy will help you tune up. Your marketing mix, prioritize. Spending and create effective, efficient and memorable. How We Do It. We measure campaign effectiveness against your primary ...
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What People Watch, Listen To and Buy | Nielsen
http://www.nielsen.com/content/corporate/us/en.html
Middle East, North Africa and Pakistan. Southeast Asia, North Asia and Pacific. Česká republika (Czech Republic). República Dominicana (Dominican Republic). Côte d'Ivoire (Ivory Coast). Schweiz Switzerland Svizzera Suisse. A recent Nielsen case study explores how to create an engaging over-the-top ad experience in a space where content is often binged. Together, let’s count the total audience. Nielsen Data is the Difference. Better data is the key to delivering better omni-channel consumer experiences.
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Newsletter Sign Up | Nielsen
http://tr.en.nielsen.com/us/en/newsletter.html
Middle East, North Africa and Pakistan. Southeast Asia, North Asia and Pacific. Česká republika (Czech Republic). República Dominicana (Dominican Republic). Côte d'Ivoire (Ivory Coast). Schweiz Switzerland Svizzera Suisse. Nielsen news and insights, delivered weekly to your inbox. Of the insights you'll be receiving. Find the right solution for your business. Contact Us. Top Ten and Trends.
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Q2 2015 Consumer Confidence Report
http://tr.en.nielsen.com/us/en/insights/reports/2015/q2-2015-consumer-confidence-report.html
Middle East, North Africa and Pakistan. Southeast Asia, North Asia and Pacific. Česká republika (Czech Republic). República Dominicana (Dominican Republic). Côte d'Ivoire (Ivory Coast). Schweiz Switzerland Svizzera Suisse. Q2 2015 Consumer Confidence Report. Among the world’s largest economies, confidence remained at near- and above-the-baseline levels in Germany (97) and the U.S. (101) despite quarterly index declines of three and six points, respectively. In China (107) and the U.K....Click on the link...
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News Center | Nielsen -
http://sites.nielsen.com/newscenter
Welcome to News Center. News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries. How More Precise Data Science Will Be Advertising’s Ultimate Savior. Ad spend as a percentage of total marketing is trending up. The reason? Tapping Into Today’s Digitally Engaged Grocery Shopper. How Can Data Drive Decision-Making in Corporate Responsibility? At Nielsen, we’ve been focused on leveragi...
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Hacking Health: How Consumers Use Smartphones and Wearable Tech to Track Their Health
http://www.nielsen.com/us/en/insights/news/2014/hacking-health-how-consumers-use-smartphones-and-wearable-tech-to-track-their-health.html
Middle East, North Africa and Pakistan. Southeast Asia, North Asia and Pacific. Česká republika (Czech Republic). República Dominicana (Dominican Republic). Côte d'Ivoire (Ivory Coast). Schweiz Switzerland Svizzera Suisse. Hacking Health: How Consumers Use Smartphones and Wearable Tech to Track Their Health. So who makes up this growing group of device owners interested in their health? Women are driving the growth in fitness and health apps, as 60 percent of women ages 30-39 use these smartphone apps, c...
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An Era of Growth: The Cross-Platform Report Q4 2013
http://www.nielsen.com/us/en/insights/reports/2014/an-era-of-growth-the-cross-platform-report.html
Middle East, North Africa and Pakistan. Southeast Asia, North Asia and Pacific. Česká republika (Czech Republic). República Dominicana (Dominican Republic). Côte d'Ivoire (Ivory Coast). Schweiz Switzerland Svizzera Suisse. An Era of Growth: The Cross-Platform Report Q4 2013. This year will be another big year in audience measurement as we enable measurement of broadcast and digital video on mobile devices across both the linear and dynamic ad models. Smartphone users spent 89 percent of their mobile medi...
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Product Development | Breakthrough Product Opportunities | Nielsen
http://tr.en.nielsen.com/us/en/solutions/product-development.html
Middle East, North Africa and Pakistan. Southeast Asia, North Asia and Pacific. Česká republika (Czech Republic). República Dominicana (Dominican Republic). Côte d'Ivoire (Ivory Coast). Schweiz Switzerland Svizzera Suisse. Our leading-edge development strategies. Put your product offerings in prime position to succeed. We bring you more than 35 years of BASES heritage as the gold standard in forecasting and predicting in-market success, an extensive database of success norms based on 200,000 global tests...
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Newswire | May 2012 – Top U.S. Web Brands and News websites | Nielsen
http://www.nielsen.com/us/en/newswire/2012/may-2012-top-u-s-web-brands-and-news-websites.html
Middle East, North Africa and Pakistan. Southeast Asia, North Asia and Pacific. Česká republika (Czech Republic). República Dominicana (Dominican Republic). Côte d'Ivoire (Ivory Coast). Schweiz Switzerland Svizzera Suisse. May 2012 Top U.S. Web Brands and News websites. Nearly 212 million Americans were active online in May 2012, spending 29 hours on average browsing the web. Google remained the top web brand. More Americans turn online for news coverage of current events. Among the top 10 sites, visitor...
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