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Video in the Sales & Marketing Funnel | Travision.net
http://www.travision.net/video-in-the-sales-marketing-funnel
Welcome to Travis Petershagen's Blog. Media & Events. Video in the Sales & Marketing Funnel. August 12, 2014. Stage, a registration page is acceptable and expected (and usually provided ahead of time). However, in the. The strategy was doomed to fail. Instead of taking this route, they might have considered deploying the same demand generation strategy, while foregoing registration in exchange for other less demanding and more rewarding interactions. After all, they had already done the hard part...Since...
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I’m Glad I Couldn’t Pley with Legos | Travision.net
http://www.travision.net/im-glad-i-couldnt-pley-with-legos
Welcome to Travis Petershagen's Blog. Media & Events. I’m Glad I Couldn’t Pley with Legos. August 1, 2015. I love it when a new business comes along and disrupts and/or supplements the incumbents. When Netflix. Showed up on the scene and kicked Blockbuster to the curb. I was impressed by their valuable new spin on an old business model. Recently, though, I’ve been hearing about a new company called Pley. Or even this one. Sometimes I started off just putting pieces together and then, hours later, I’...
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Pley | Travision.net
http://www.travision.net/tag/pley
Welcome to Travis Petershagen's Blog. Media & Events. I’m Glad I Couldn’t Pley with Legos. August 1, 2015. I love it when a new business comes along and disrupts and/or supplements the incumbents. When Netflix. Showed up on the scene and kicked Blockbuster to the curb. I was impressed by their valuable new spin on an old business model. Recently, though, I’ve been hearing about a new company called Pley. Or even this one. Sometimes I started off just putting pieces together and then, hours later, I’...
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Nielsen | Travision.net
http://www.travision.net/tag/nielsen
Welcome to Travis Petershagen's Blog. Media & Events. No More Focus on the Family. August 20, 2014. The concept of family is dead well, at least when it comes to measuring the media viewing behaviors of households. It served a useful purpose in the days when homes had a single television and. A leading online media measurement and analytics company, shows that the number of homes consuming multiple content streams during primetime hours increased by 28%. Conviva 2014 Viewer Experience Report. The two com...
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ratings | Travision.net
http://www.travision.net/tag/ratings
Welcome to Travis Petershagen's Blog. Media & Events. No More Focus on the Family. August 20, 2014. The concept of family is dead well, at least when it comes to measuring the media viewing behaviors of households. It served a useful purpose in the days when homes had a single television and. A leading online media measurement and analytics company, shows that the number of homes consuming multiple content streams during primetime hours increased by 28%. Conviva 2014 Viewer Experience Report. The two com...
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Just For Fun | Travision.net
http://www.travision.net/category/just-for-fun
Welcome to Travis Petershagen's Blog. Media & Events. Category Archives: Just For Fun. 3 Ways the Technology Industry Could be More like the Craft Brewing Industry. August 5, 2013. 1 In the craft brewing industry, competitors help each other out. At the same volume discounted cost they paid for them. “The purpose of doing this is to get hops to the brewers who really need them,” Koch said. Similarly, last year in Ottowa, a small Ottowa brewery needed help. Office Poetry: Putting Out Fires. August 27, 2006.
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Skype | Travision.net
http://www.travision.net/tag/skype
Welcome to Travis Petershagen's Blog. Media & Events. Audience Participation in TV is About to Erupt. March 23, 2015. In the very near future, audience participation in television programming is going to skyrocket. There are a handful of reasons as to why this is the case. To unpack this, let’s take a quick look at the past and present of radio programming. Barry Gray – The Father of Talk Radio. Audience participation in television is finally going to have its day. Is a version of Skype. Are a few progra...
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Audience Participation | Travision.net
http://www.travision.net/tag/audience-participation
Welcome to Travis Petershagen's Blog. Media & Events. Tag Archives: Audience Participation. Audience Participation in TV is About to Erupt. March 23, 2015. In the very near future, audience participation in television programming is going to skyrocket. There are a handful of reasons as to why this is the case. To unpack this, let’s take a quick look at the past and present of radio programming. Barry Gray – The Father of Talk Radio. Audience participation in television is finally going to have its day.