grstroud.wordpress.com
gregstroud – Marketing is the Message
https://grstroud.wordpress.com/author/gregstroud
Marketing is the Message. Exploring the shifting world of marketing. Marketing lessons from submarines, carrots, and celery. August 11, 2016. August 11, 2016. The subs and I don’t mean sub sandwiches. Submarines are getting harder to find, says The Economist this week. Finding one at random in the wide blue ocean is so hard many warships are now in jeopardy. The one technique that could solve this? Once sighted, track the found sub forever. Are they listening to XM, podcasts or local radio? A friend and ...
tkinwv.wordpress.com
May | 2015 | conNEXTion IMC
https://tkinwv.wordpress.com/2015/05
Musings about marketing and digital media. Creative Approach Rough Draft for WV Power Branding Project. May 12, 2015. This is the creative brief, interview transcript, paper edit, and rough draft of a script for a branding class (IMC 634 Digital Storytelling) project for the West Virginia Power. West Virginia Power Branding Project. Creative Brief WV Power. Live or work in close proximity to the stadium. 18 to 34 single or married couples. Enjoy an active downtown social life. 24 to 45 years old. Childre...
tkinwv.wordpress.com
This is Power Baseball-My Experience | conNEXTion IMC
https://tkinwv.wordpress.com/2015/05/07/this-is-power-baseball-my-experience
Musings about marketing and digital media. This is Power Baseball-My Experience. May 7, 2015. Inning stretch with the Rowdy Alley fans (and was on the Jumbotron), got to spin the wheel for a Power merchandise prize, and enjoyed a few pictures with Chuck the mascot. The staff made sure I had the information I needed for my sport marketing and digital storytelling (branding video) projects for the WVU IMC master’s program and I had a great time. My impressions of the game. Why does she like the games?
tkinwv.wordpress.com
Internet of Things: A Storytelling Toothbrush to Help Kids Brush Better and a Newsfeed for You | conNEXTion IMC
https://tkinwv.wordpress.com/2015/03/03/internet-of-things-a-storytelling-toothbrush-to-help-kids-brush-better-and-a-newsfeed-for-you/comment-page-1
Musings about marketing and digital media. Internet of Things: A Storytelling Toothbrush to Help Kids Brush Better and a Newsfeed for You. March 3, 2015. So I admit I take my cell phone into the bathroom with me and will sometimes load up a video or read an article while I brush and (sometimes) floss. So why do I need a brushing app and a smart toothbrush? Oral-B is now encouraging developers to create apps for their new smart toothbrush as well. At the recent World Mobile Congress. The grownups arenR...
apetersonimc.wordpress.com
#TBT: The ’90s Make For Great Millennial Marketing | The Progression of Emerging Media
https://apetersonimc.wordpress.com/2015/03/12/tbt-the-90s-make-for-great-millennial-marketing
The Progression of Emerging Media. Insights and opinions on today's emerging media. TBT: The ’90s Make For Great Millennial Marketing. Those closest to me know that I used to stop everything when VH1 released a new I Love The series. The same way I’ve been adamantly focused on getting through the 13 episodes of House of Cards Season 3 on Netflix, these week-long series would take all of my attention each time they came around. Why? For marketers this is a prime time to reach us with a nostalgia-based app...
bcpowellwvu.wordpress.com
Hey! That’s Creepy! | BrianPowell WVU Emerging Media Blog
https://bcpowellwvu.wordpress.com/2015/03/15/hey-thats-creepy
BrianPowell WVU Emerging Media Blog. Visit our school at imc.WVU.edu. March 15, 2015. March 15, 2015. Target and Apple ( though Apple claims theirs wasn’t breached. Have left consumers a little weary of marketers collecting this data and rightly so. There are a lot of new technologies out there that allow us to get our message to consumers. iBeacon and near field communications devices. Here we see Volkswagen using near field broadcasting to supplement the on-screen message. Leave a Reply Cancel reply.
grstroud.wordpress.com
UPDATE I have seen the future and the future is Joe Dirt. – Marketing is the Message
https://grstroud.wordpress.com/2015/06/25/i-have-seen-the-future-and-the-future-is-joe-dirt
Marketing is the Message. Exploring the shifting world of marketing. UPDATE I have seen the future and the future is Joe Dirt. June 25, 2015. July 22, 2015. UPDATE: Joe Dirt 2 premiered on Crackle (finally! Says that the movie has 1 million views so far. (Thanks to Craig B for the link). The authors estimate that is the equivalent of $8 million in ticket sales. Additionally, Crackle sold limited commercials during the movie. So far, this seems like a success to me. Thoughts on that? I believe a live stre...
bcpowellwvu.wordpress.com
Word of Mouth Still Matters | BrianPowell WVU Emerging Media Blog
https://bcpowellwvu.wordpress.com/2015/02/23/word-of-mouth-still-matters
BrianPowell WVU Emerging Media Blog. Visit our school at imc.WVU.edu. Word of Mouth Still Matters. February 23, 2015. Photo credit: http:/ yhponline.com/wp-content/uploads/Word-of-mouth.jpg. In days passed brands inserted their messages into media that found people in a social environment. Today’s new media. What are some ways you’ve found to be effective in building a community of people who are willing to talk about your brand? Tell The Story. Sell The Story. Two Ears and One Mouth →. Liked by 1 person.
tkinwv.wordpress.com
Three Branding Videos that Don’t Push their Products in Our Faces | conNEXTion IMC
https://tkinwv.wordpress.com/2015/03/31/three-branding-videos-that-dont-push-their-products-in-our-faces
Musings about marketing and digital media. Three Branding Videos that Don’t Push their Products in Our Faces. March 31, 2015. The Scarecrow Chipotle Mexican Grill. The video seeks to appeal to its core audience of millennials by building a brand story around the freshness and integrity of their ingredients. Chipotle wants its brand to be associated with freshness, quality, and better food sourcing practices. Monty the Penguin John Lewis Department Stores. Game-changer Johnnie Walker Blue Label. Despite t...
imcwithlindsey.wordpress.com
IMC with Lindsey | Class Blog for IMC 619: Emerging Media | Page 2
https://imcwithlindsey.wordpress.com/page/2
Class Blog for IMC 619: Emerging Media. Multicultural Marketing: Can Anyone Get it Right? January 27, 2015. No, really. It sets the stage.). Being in graduate school, I often set out to accomplish a number of tasks for the purposes of research which I wouldn’t normally undertake on my own. This week I tried to find a Fortune 500 company with a web presence specifically targeting Hispanics or African-Americans. 8212; an emerging media marketer’s dream! Continue reading →. An Intro to Emerging Media. Welco...
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