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Co-Creation Best Practice | tobiaskoehler.com
http://www.tobiaskoehler.com/category/cocreation/cocreation-best-practice
Blog on Co-Creation and Service-Dominant Logic in Tourism. Examples of co-creation best practice. 8220;It’s just a fun way of doing business” Philips Hotel TV Co-Creation Project. Philips Hotel TV is conducting a co-creation project for their new MediaSuite product line. Wouter Staal, Sr. Global Marketing Manager Hotel TV and in charge of the project, was so kind to give me deep insights which I now want to share with you. In order to drive innovation and sustain its …. August 10, 2011. June 10, 2011.
tobiaskoehler.com
market to | tobiaskoehler.com
http://www.tobiaskoehler.com/tag/market-to
Blog on Co-Creation and Service-Dominant Logic in Tourism. The evolution of marketing. Some things only become clear if you know a little background or, in this case, history about it. That’s why I want to give a short overview of the evolution of marketing and point out the most important stages leading to “Service-Dominant Logic” (S-D logic), the basis for co-creation. Photo …. July 5, 2011. 8220;It’s just a fun way of doing business” Philips Hotel TV Co-Creation Project. The evolution of marketing.
tobiaskoehler.com
market with | tobiaskoehler.com
http://www.tobiaskoehler.com/tag/market-with
Blog on Co-Creation and Service-Dominant Logic in Tourism. The evolution of marketing. Some things only become clear if you know a little background or, in this case, history about it. That’s why I want to give a short overview of the evolution of marketing and point out the most important stages leading to “Service-Dominant Logic” (S-D logic), the basis for co-creation. Photo …. July 5, 2011. 8220;It’s just a fun way of doing business” Philips Hotel TV Co-Creation Project. The evolution of marketing.
tobiaskoehler.com
foundational premises | tobiaskoehler.com
http://www.tobiaskoehler.com/tag/foundational-premises
Blog on Co-Creation and Service-Dominant Logic in Tourism. Introducing S-D Logic and its 10 foundational premises. With this post I want to introduce to you the 10 foundational premises of service-dominant (S-D) logic. If you are new to the topic, take your time to read. Vargo and Lusch worked more than a decade before they published their famous article of 2004, so I think it is …. July 8, 2011. 8220;It’s just a fun way of doing business” Philips Hotel TV Co-Creation Project. The evolution of marketing.
tobiaskoehler.com
MediaSuite | tobiaskoehler.com
http://www.tobiaskoehler.com/tag/mediasuite
Blog on Co-Creation and Service-Dominant Logic in Tourism. 8220;It’s just a fun way of doing business” Philips Hotel TV Co-Creation Project. Philips Hotel TV is conducting a co-creation project for their new MediaSuite product line. Wouter Staal, Sr. Global Marketing Manager Hotel TV and in charge of the project, was so kind to give me deep insights which I now want to share with you. In order to drive innovation and sustain its …. August 10, 2011. Introducing S-D Logic and its 10 foundational premises.
tobiaskoehler.com
interview partner | tobiaskoehler.com
http://www.tobiaskoehler.com/tag/interview-partner
Blog on Co-Creation and Service-Dominant Logic in Tourism. Searching for co-creative interview partners from the hospitality industry. What is a thesis without some interesting practical examples? Not too much. That’s why I am looking for hotels, hotel chains, hotel supplier, hotel employees, even hotel guest who experienced some kind of co-creation during the last years. If you participated in co-creative activities, meaning that you developed something (product, …. June 10, 2011. Service vs. goods.
tobiaskoehler.com
Bryan Hammer | tobiaskoehler.com
http://www.tobiaskoehler.com/tag/bryan-hammer
Blog on Co-Creation and Service-Dominant Logic in Tourism. 8220;It’s just a fun way of doing business” Philips Hotel TV Co-Creation Project. Philips Hotel TV is conducting a co-creation project for their new MediaSuite product line. Wouter Staal, Sr. Global Marketing Manager Hotel TV and in charge of the project, was so kind to give me deep insights which I now want to share with you. In order to drive innovation and sustain its …. August 10, 2011. Introducing S-D Logic and its 10 foundational premises.
tobiaskoehler.com
hospitality | tobiaskoehler.com
http://www.tobiaskoehler.com/tag/hospitality-tag
Blog on Co-Creation and Service-Dominant Logic in Tourism. 8220;It’s just a fun way of doing business” Philips Hotel TV Co-Creation Project. Philips Hotel TV is conducting a co-creation project for their new MediaSuite product line. Wouter Staal, Sr. Global Marketing Manager Hotel TV and in charge of the project, was so kind to give me deep insights which I now want to share with you. In order to drive innovation and sustain its …. August 10, 2011. June 7, 2011. The evolution of marketing.
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