marketingthebuzz.blogspot.com
Marketing the Buzz: May 2007
http://marketingthebuzz.blogspot.com/2007_05_01_archive.html
Friday, May 4, 2007. The semester has come to a close and with it, my blogging assignment. Writing the 26 blogs, although a required task, was an overall enjoyable experience. Not very familiar with the blogosphere before this was assigned, I learned a great deal. The learning was actually two-fold for me; I became informed about word of mouth and buzz marketing while I also learned the components of a blog. Subscribe to: Posts (Atom). View my complete profile. Http:/ buzzybeeblog.blogspot.com.
marketingthebuzz.blogspot.com
Marketing the Buzz: The Connection: Press Coverage and Buzz
http://marketingthebuzz.blogspot.com/2007/04/connection-press-coverage-and-buzz.html
Wednesday, April 4, 2007. The Connection: Press Coverage and Buzz. A brilliant example of the buzz power of the news media deals with the story run on the health benefits of red wine. An article in the Chicago Tribune. Blush wines have actually decreased in sales. This same article says that the newest figures from the Neilson Company appear to show a direct link between the the coverage of the red wine health news and volume sales for that type of wine. The Line Between News and Sales. Is a compelling c...
marketingthebuzz.blogspot.com
Marketing the Buzz: January 2007
http://marketingthebuzz.blogspot.com/2007_01_01_archive.html
Monday, January 29, 2007. And So It Begins. The key to these disciplines is the old "thinking outside the box" adage. A student at Ithaca College, my assignment is to research and consider the use of buzz tactics by brands today, in order to shift my marketing thinking into that next gear. After looking at campaigns and studying their effectiveness, hopefully you (the reader) and I (the student) will have come across some really fantastic marketing endeavors. Subscribe to: Posts (Atom). And So It Begins.
marketingthebuzz.blogspot.com
Marketing the Buzz: Final Blog Post
http://marketingthebuzz.blogspot.com/2007/05/final-blog-post.html
Friday, May 4, 2007. The semester has come to a close and with it, my blogging assignment. Writing the 26 blogs, although a required task, was an overall enjoyable experience. Not very familiar with the blogosphere before this was assigned, I learned a great deal. The learning was actually two-fold for me; I became informed about word of mouth and buzz marketing while I also learned the components of a blog. Good summary - and description of the blogging process you went thru - thanks.
marketingthebuzz.blogspot.com
Marketing the Buzz: "Gump Marketing" and the "Quizno's Coyote" Viral Video
http://marketingthebuzz.blogspot.com/2007/04/gump-marketing-and-quiznos-coyote-viral.html
Friday, April 6, 2007. Gump Marketing" and the "Quizno's Coyote" Viral Video. Viral videos range from zany commercials, to silly skits, to news footage. A media frenzy ensued; a simple search of "Quiznos Coyote" returned several pages of links. The coverage spanned the major broadcast network affiliates: ABC, NBC, Fox and CBS. It also went on to reach The Star. And the Chicago Sun-Times. Along with the ever popular YouTube. Everyone wanted a little piece of the action, even the wildlife preserve. Took ad...
marketingthebuzz.blogspot.com
Marketing the Buzz: Fast Food = Scandalous
http://marketingthebuzz.blogspot.com/2007/04/fast-food-scandalous.html
Friday, April 20, 2007. Fast Food = Scandalous. When patronizing a fast food establishment, I never really ponder the big questions like:. Who developed the menu of this fast food joint? Who's the genius behind this limited time only super-tasty-hungry meal? As a fast food developer I certainly would never ask myself:. If this ends up being too many calories, is this going to create negative word of mouth for the company? Well, I guess the food mastermind at KFC. Another aspect of the food industry is th...
marketingthebuzz.blogspot.com
Marketing the Buzz: Lexus on Fire
http://marketingthebuzz.blogspot.com/2007/04/lexus-on-fire.html
Saturday, April 14, 2007. Lexus is one of many car brands searching for new ways to create interest in its models. With the automobile industry definitely at the maturity stage in its product life cycle, the market is absolutely saturated and any amount of market share is fought over fiercely. Wanting to position the brand as a performance one rather than simply luxury vehicles seems to be the focus for Lexus, particularly. Before rolling out some supped. And keeping hooked to the Internet. For continual...
marketingthebuzz.blogspot.com
Marketing the Buzz: Interactive Killed the TV Star
http://marketingthebuzz.blogspot.com/2007/04/interactive-killed-tv-star.html
Friday, April 13, 2007. Interactive Killed the TV Star. Claims there are "7 things you should know about traditional advertising," in comparison to the alternative media services they offer. Upon clicking the link. That both Coca-Cola and Johnson&Johnson decided not to participate in television upfronts this go around. I knew that television was part of a traditional advertising model, but I did not recognize television to be the embodiment of it. Brad Templeton, EEF. 5 points for the week - 1 post.
marketingthebuzz.blogspot.com
Marketing the Buzz: Buzz Word: "Green"
http://marketingthebuzz.blogspot.com/2007/04/buzz-word-green.html
Thursday, April 19, 2007. Wal-Mart, as mentioned in the article Wal-Mart: The Average Joe is Greener Than You Think. More or less represents the devil" in the eyes of some consumers. When certain people look at Wal-Mart, they see the embodiment of "the man", mistreated workers, and waste on a giant scale. This is why Wal-Mart, in correlation with Earth Day, is launching its "Live Better Index." There is an explanation of the push in a press release. The cases are interesting to compare because:. I am a s...
