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Forethoughts on Retail: October 2010

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An area for analytical views on retail, principally from a consumer goods perspective. Monday, October 4, 2010. In-Store TV . still a work in progess. An interesting article today in Advertising Age, discussing the lack of progress of promotion via "in-store TV". See here: http:/ adage.com/article? The high cost of wiring a store. The messages need to do the job in 3 to 7 seconds. One factor boosts the costs, the other affects results/revenue. Posted by foreknowledge ltd. Subscribe to: Posts (Atom).

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Forethoughts on Retail: July 2010

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An area for analytical views on retail, principally from a consumer goods perspective. Wednesday, July 21, 2010. Packaged goods is one of the most sophisticated industries for marketing and sales practices. At least we like to think it is. But sometimes, we aren't so smart. Have you ever heard of the McNamara Fallacy? The term was coined by well known market researcher/pollster Daniel Yankelovich. The first step is to measure whatever can be easily measured. This is OK as far as it goes. As a proxy to me...

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Forethoughts on Retail: Target's Entry into Canada

http://forethoughtsonretail.blogspot.com/2011/01/targets-entry-into-canada.html

An area for analytical views on retail, principally from a consumer goods perspective. Monday, January 24, 2011. Target's Entry into Canada. Much of the retail discussion here in Canada the past week or so, has been Target's official announcement of its future Canadian launch. Mind you, according to the news release, they won't be here until 2013, giving Walmart 2 years to improve and fine tune their. Preparations. I'm betting Supercentres are going to continue to be developed at an even faster pace.

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Forethoughts on Retail: September 2010

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An area for analytical views on retail, principally from a consumer goods perspective. Tuesday, September 28, 2010. The ground is beginning to shake . Traditional marketing theory tells us that the purchase is the successful outcome of consumer-directed messages that create awareness which begets interest, desire, and action. What happens when that is wrong? What does marketing do when it STARTS with the purchase? So wrote blogger Joel Rubinson a couple of months ago. If you would like to see what we do ...

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Forethoughts on Retail: "Moments of Truth" and White Lies

http://forethoughtsonretail.blogspot.com/2011/08/moments-of-truth-and-white-lies.html

An area for analytical views on retail, principally from a consumer goods perspective. Tuesday, August 23, 2011. Moments of Truth" and White Lies. A few years ago Google one-downed. P&G by introducing the term "Zero Moment of Truth (ZMOT)", meaning you need to get all your ducks in a row on the internet and search, way before customers come to the store (or web site) to purchase. Here is the link to learn about ZMOT:. Http:/ www.zeromomentoftruth.com/. I haven't seen this research, so obviously I can't k...

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Forethoughts on Retail: June 2010

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An area for analytical views on retail, principally from a consumer goods perspective. Friday, June 25, 2010. Welcome to Forethoughts on Retail. Yep … I’m an old fart. With a brain. And a memory, an attitude, and a need to explore the jungle that is retail. Why don’t you come along with me? And bring a mental machete, so together we can chop through a lot of the vines and underbrush BS. If you would like to see what we do visit our web site www.foreknowledge.ca. Posted by foreknowledge ltd.

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Forethoughts on Retail: Whither FreshCo?

http://forethoughtsonretail.blogspot.com/2011/03/there-hasnt-been-whole-lot-of-news-and.html

An area for analytical views on retail, principally from a consumer goods perspective. Thursday, March 24, 2011. There hasn't been a whole lot of news and discussion lately on Sobey's progress in converting its Price Chopper stores into its new banner FreshCo. FreshCo was launched in May 2010 with an initial conversion of 8 Price Choppers in Brampton and Mississauga, ON. The conceptual positioning behind FreshCo seems based on 5 pillars. More ethnic (international food sections). View my complete profile.

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Forethoughts on Retail: August 2010

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An area for analytical views on retail, principally from a consumer goods perspective. Thursday, August 19, 2010. You Gotta Follow Up! Pity poor Loblaws (LCL), Canada's largest grocer. I’m sure you have heard of their recently announced National programme to highlight “locally” grown produce over the summer months. See the Loblaws press release here. Http:/ micro.newswire.ca/release.cgi? Grown Close To Home. Produce was signed Atlantic and Grown Close To Home. Of stores will be non-compliant. In terms of...

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Forethoughts on Retail: April 2011

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An area for analytical views on retail, principally from a consumer goods perspective. Thursday, April 28, 2011. Make It So" . Un Shopper Marketing. Not many shoppers in Chain "M" were ever well exposed to this unit. This brand's promotion involved a very heavy payment to a major Drug organization for prominent placement opposite the pharmacist's counter of a large display unit, complete with brochures and other product information, also tied in to TV ads. The display was to be up for a 6-month period.