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Business cards - The Attorney Marketing Center
http://www.attorneymarketing.com/category/business-cards
The Attorney Marketing Center. Earn More. Work Less. You are advertising, whether you know it or not. November 20, 2015. By David M. Ward. I was looking at an email from an attorney. At the bottom, after his signature, it said, “Attorney at Law”. He provided contact information but said nothing about his services. He’s advertising, but doing it badly. Because an attorney is what he is, not what he does. Do you help people get amicably divorced? When someone asks, “What do you do? 8221; what do you say?
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3 Keys to promoting your event or offer - The Attorney Marketing Center
http://www.attorneymarketing.com/2015/04/13/3-keys-to-promoting-your-event-or-offer
The Attorney Marketing Center. Earn More. Work Less. 3 Keys to promoting your event or offer. April 13, 2015. By David M. Ward. So you want to get people to register for your seminar, hire you for your service, or buy your new book. What should you do? Promoting isn’t announcing. Announcing is merely stating the facts. Promoting has an emotional element to it. Here are 3 keys to promoting your event or offer. Start by asking yourself why you are excited about your offer. What’s new about it? If there is ...
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If your mom managed your law practice - The Attorney Marketing Center
http://www.attorneymarketing.com/2015/05/11/if-your-mom-managed-your-law-practice
The Attorney Marketing Center. Earn More. Work Less. If your mom managed your law practice. May 11, 2015. By David M. Ward. If your mom managed your law practice I have no doubt she would make you eat a good breakfast before you show up for work. She would tell you that you can’t watch TV until you do get all your work done and cleaned up your desk. No work, no play. That’s how mom rolls. Reward and punishment. Carrot and stick. While you’re at it, do the same thing for yourself. If you like the informat...
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How to write faster than you thought possible - The Attorney Marketing Center
http://www.attorneymarketing.com/2015/04/14/how-to-write-faster-than-you-thought-possible
The Attorney Marketing Center. Earn More. Work Less. How to write faster than you thought possible. April 14, 2015. By David M. Ward. I wrote the first draft of yesterday’s blog post. In 5 minutes. I also wrote the first draft of today’s post in 5 minutes. If you want to write faster, here’s how to do it:. STEP ONE: CHOOSE YOUR TOPIC. Choose a topic you know well. If you need to research your subject, do it before you sit down to write. What do you want to write about? What point do you want to convey?
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The Real Housewives of Orange County - The Attorney Marketing Center
http://www.attorneymarketing.com/2015/05/18/the-real-housewives-of-orange-county
The Attorney Marketing Center. Earn More. Work Less. The Real Housewives of Orange County. May 18, 2015. By David M. Ward. I get a fair amount of direct mail from lawyers and other professionals inviting me to a free dinner at a nice restaurant. Basically, they buy you steak or seafood and you listen to a presentation, followed by a pitch to make an appointment. Yep, she’s one of our neighbors. The mailing contained a brochure, the invitation, and two tickets. Fairly typical and reasonably well done.
attorneymarketing.com
Would you do me a favor? - The Attorney Marketing Center
http://www.attorneymarketing.com/2015/05/14/would-you-do-me-a-favor
The Attorney Marketing Center. Earn More. Work Less. Would you do me a favor? May 14, 2015. By David M. Ward. Years ago, I read The Aladdin Factor. By Jack Canfield. It’s about getting what you want through the power of asking. The book is filled with inspiring stories of real people asking for, and getting, just about anything you can imagine, even from complete strangers. It’s also about getting better at asking. Soon, you might knock on the door of a professional in your building whom you don’t ...
attorneymarketing.com
Advertising - The Attorney Marketing Center
http://www.attorneymarketing.com/category/advertising
The Attorney Marketing Center. Earn More. Work Less. You could be in big trouble if you don’t read this. June 8, 2016. By David M. Ward. AIDA is an advertising acronym that speaks to the elements of an effective ad or marketing message. The letters stand for Attention, Interest, Desire, Action . Attention is first because unless and until you have the reader’s or listener’s attention, there’s no point in presenting anything else. Dear State Bar Member,. Please be advised that this email is not from, or a...
attorneymarketing.com
Career day for fourth graders - The Attorney Marketing Center
http://www.attorneymarketing.com/2015/05/12/career-day-for-fourth-graders
The Attorney Marketing Center. Earn More. Work Less. Career day for fourth graders. May 12, 2015. By David M. Ward. Did you attend your child’s third or fourth grade class for career day? Do you remember explaining what a lawyer does and making it as interesting as possible? Tough to do when you’re competing with Joey’s dad who is a professional magician, but you did it. You explained what you did, who you helped, and why it is important. You helped some future lawyers see that being a lawyer is cool.
attorneymarketing.com
Attorneys fees - The Attorney Marketing Center
http://www.attorneymarketing.com/category/attorney-fees
The Attorney Marketing Center. Earn More. Work Less. Too hot, too cold, or just right? April 7, 2016. By David M. Ward. If you give prospective clients too many options for hiring you, you risk confusing them, and a confused mind usually says no. If you only give them one option, however–hire you or don’t–you may lose them for other reasons. The objective is to find a balance between too many options and not enough. Take a look at each of the services you offer. Are there too many choices? You could look...
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And the award goes to. . . - The Attorney Marketing Center
http://www.attorneymarketing.com/2015/05/13/and-the-award-goes-to
The Attorney Marketing Center. Earn More. Work Less. And the award goes to. . . May 13, 2015. By David M. Ward. I am the best blogger in the legal marketing arena. A NYC law firm just said so. They posted it on their blog, wrote about it in their newsletter, and sent out a press release telling the legal media why they think my blog is la creme de la creme. I’m going to tell everyone I know! So, how could you use this idea for marketing purposes? Hmmm, let’s see. . . You’ll get someone who is grate...
