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Home Page | Linescale Corporate Web Site | linescale.com Reviews

https://linescale.com

Skip to main content. Innovation and Product Development Tools. What we can do for you. Insightful Product Development Tools / Competitive Benchmarking / Normative Scores Segment Analysis shows "Who" / Driver Analysis shows "Why". Paired comparisons of multiple items Concepts, products, websites, ads directly compared to expectation and competitive alternatives. Analysis of Driving Reasons for preference and dissatisfaction. Segment Analysis shows "Who" / Driver Analysis shows "Why". Innovative Linescale...

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Case Studies | Linescale Corporate Web Site

https://www.linescale.com/content/case-studies

Innovation and Product Development Tools. Raquo; Case Studies. Post Cereal Business Challenge. Post Cereal needed new products in the children’s cereal market. Concept testing via traditional means produced high top box scores for new concepts, but products failed in the marketplace. How was Linescale used. Was used to discover which concepts were directly rated higher than current favorites, not just rated highly. Once Flintstones concept was identified as winning concept, extensive product testing.

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About Linescale | Linescale Corporate Web Site

https://www.linescale.com/content/about-linescale

Innovation and Product Development Tools. Raquo; About Linescale. Customers have relied on Linescale to effectively develop and launch new products and services, reposition core businesses, re-configure their enterprise customer satisfaction processes, create new advertising campaigns, develop new promotions, establish web-marketing initiatives and re-create their websites.

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Methodology | Linescale Corporate Web Site

https://www.linescale.com/content/linescale-products

Innovation and Product Development Tools. Customer Satisfaction In Depth. Both Qualitative and Quantitative. We interview individuals, not just "the sample.". Qualitative because our self-norming Linescale focuses on benchmarked valid scoring and underlying motivations for each individual. Quantitative because our expert system allows us to quickly interview many individuals. And graphically display analyzed results immediately. Thinking, Fast and Slow. System 1", or fast, intuitive. NEW UNIQUE R&D TOOLS.

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About Linescale | Linescale Corporate Web Site

https://www.linescale.com/content/about-linescale-0

Innovation and Product Development Tools. Raquo; About Linescale. Integration of QUAL AND QUANT - Why Not? Engaging, evocative Linescale interview gently probes respondent psyche. Qualitative Insight, Quantitative Validation, Repeatable, Reliable. Mobile, Tablet or PC. Larry Weiss and Linescale. Larry Weiss is the founder of Linescale. He has been in the Marketing Research and Product Development business since the 1960’s. As a kid, you probably wore UNDEROOS,. SUMMARY of Linescale Technology. Linescale ...

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Site map | Linescale Corporate Web Site

https://www.linescale.com/sitemap

Innovation and Product Development Tools. Linescale Corporate Web Site. Linescale.com Website Primary Menu. Customer Satisfaction In Depth. Case Study: Sonic Drive-In. Case Study: Jenny Craig - New Product Development. Case Study: Jenny Craig - Advertising Development. Case Study: US Postal Service Online. Case Study: Priceline.com - Solve Fantasy Bidding Problem. Case Study: USA Wrestling - Assess and Improve your Web Site. Case Study: Airborne - New Product Development.

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Home Page | Linescale Corporate Web Site

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