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Portfolio | Lisa Hasenbalg

Branding specifically to recognize the city’s craftsman leveraging more nationally known brands like Lumio lamp to lesser known locally made products I.e. art,…. 50th Anniversary Summer of Love This campaign started as a way to promote San Francisco’s iconic counterculture and leverage known events,…. Illuminate SF Festival of Light. Annually from Thanksgiving to New Year’s Day, ISFFOL features talks, book signings, drive by light art and neighborhood walking tours by artists and local experts of…. Young...

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Portfolio | Lisa Hasenbalg | lisahasenbalg.com Reviews

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Branding specifically to recognize the city’s craftsman leveraging more nationally known brands like Lumio lamp to lesser known locally made products I.e. art,…. 50th Anniversary Summer of Love This campaign started as a way to promote San Francisco’s iconic counterculture and leverage known events,…. Illuminate SF Festival of Light. Annually from Thanksgiving to New Year’s Day, ISFFOL features talks, book signings, drive by light art and neighborhood walking tours by artists and local experts of…. Young...

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Portfolio | Lisa Hasenbalg | lisahasenbalg.com Reviews

https://lisahasenbalg.com

Branding specifically to recognize the city’s craftsman leveraging more nationally known brands like Lumio lamp to lesser known locally made products I.e. art,…. 50th Anniversary Summer of Love This campaign started as a way to promote San Francisco’s iconic counterculture and leverage known events,…. Illuminate SF Festival of Light. Annually from Thanksgiving to New Year’s Day, ISFFOL features talks, book signings, drive by light art and neighborhood walking tours by artists and local experts of…. Young...

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lisahasenbalg.com

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Grand Avenue TV Commercial | Lisa Hasenbalg

http://lisahasenbalg.com/works/grand-avenue-tv-commercial

Grand Avenue TV Commercial. Grand Avenue Partners Committee. Marketing Chair, project manager. Marketing co-op parlaying existing video from 12 institutions into a 15- and 30- second commercial and leveraging in-kind trade from all institutions for airtime with local public television station KCET. Cost to each partner was $250 plus their in-kind trade. First television placement featuring Grand Avenue as a destination as well as first time TV for nearly every participating institution.

2

Key Art | Lisa Hasenbalg

http://lisahasenbalg.com/works/key-art

Performing Arts Center of Los Angeles County. Composite panoramic photo, first-ever single image featuring all four venues of 11-acre campus. Image used as primary key art in print and online marketing. Leave a Reply Cancel reply. Your email address will not be published. Required fields are marked *.

3

Visitor Redemption Program | Lisa Hasenbalg

http://lisahasenbalg.com/works/visitor-redemption-program

Project manager, art direction. Significantly improved visitor discount program to drive visitors into two stores by extending shopping discount to full day from 2-10% off certificates, bringing in Calvin Klein cosmetics free gift offer and adding a dining offer component. Including a two-for-one offer to area attractions, the Museum of Contemporary Art and John Hancock Observatory covered the cost of the program and increased their attendance. Leave a Reply Cancel reply. Required fields are marked *.

4

Photography | Lisa Hasenbalg

http://lisahasenbalg.com/works/photography

Performing Arts Center of Los Angeles County. Primary images of Music Center venues used as key art for print and electronic marketing. Direction goals were to present venues in the context of evening and incorporate people with movement to demonstrate activity and life while still keeping their architectural significance an element. This direction saved several thousand dollars in costs associated with models, lighting and staging. Leave a Reply Cancel reply. Your email address will not be published.

5

Music Center Brochures | Lisa Hasenbalg

http://lisahasenbalg.com/works/music-center-brochures

Performing Arts Center of Los Angeles County. First brochures ever created promoting Music Center as a desired place for visitors and locals in downtown Los Angeles and presented the campus as a destination for dining, shopping and architectural tours in addition to performances. Leave a Reply Cancel reply. Your email address will not be published. Required fields are marked *.

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Portfolio | Lisa Hasenbalg

Branding specifically to recognize the city’s craftsman leveraging more nationally known brands like Lumio lamp to lesser known locally made products I.e. art,…. 50th Anniversary Summer of Love This campaign started as a way to promote San Francisco’s iconic counterculture and leverage known events,…. Illuminate SF Festival of Light. Annually from Thanksgiving to New Year’s Day, ISFFOL features talks, book signings, drive by light art and neighborhood walking tours by artists and local experts of…. Young...

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