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Today's Articles on Digital Marketing and Media | eMarketer

http://www.emarketer.com/Article/Comes-Social-Measurement-Corporate-Marketers-Cant-Together/1011115/2

Laquo; Return to Mobile Website. Does My Company Subscribe? Does my company subscribe? Podcast: All About Mobile Messaging. B2B Executives Use Marketing Analytics to Boost the Bottom Line. Online Video Viewing on the Rise in Germany. Understanding China's O2O Commerce Marketplace. Worldwide Retail Ecommerce Sales Will Reach $1.915 trillion This Year. Sizing Up the Smartphone Giants as Samsung Reaches a New High. With Fraudsters Now Faking Viewability and Video Completions, Advertisers Risk Being Gamed.

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Digital Grocers Attract Opposite Female Shoppers in China and Japan - eMarketer

http://www.emarketer.com/Article/Digital-Grocers-Attract-Opposite-Female-Shoppers-China-Japan/1012704

Laquo; Return to Mobile Website. Does My Company Subscribe? Does my company subscribe? Digital Grocers Attract Opposite Female Shoppers in China and Japan. Huge differences between female digital grocery buyers in the two countries. July 8, 2015. May both be in Asia, but that’s about all they share when it comes to digital grocery shopping. According to research from GMO Japan Market Intelligence. Digital grocery buyers are even looking for different types of food in the two markets. In China, female...

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Data and Research on Digital for Business Professionals | eMarketer

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Laquo; Return to Mobile Website. Does My Company Subscribe? Does my company subscribe? The first place to look when you need data about digital. Announcing new keynotes for eMarketer Attention! October 25, New York. Tickets Now on Sale. Explore Topics in eMarketer. Select a topic to view samples of reports and analysis. Time Spent with Media. Create the exact chart or table you need to tell your unique story with data. Research for Today's Digital World. So whether you need specific data or have. Chief R...

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Driven by Facebook and Google, Mobile Ad Market Soars 105% in 2013 - eMarketer

http://www.emarketer.com/Article/Driven-by-Facebook-Google-Mobile-Ad-Market-Soars-10537-2013/1010690

Laquo; Return to Mobile Website. Does My Company Subscribe? Does my company subscribe? Driven by Facebook and Google, Mobile Ad Market Soars 105% in 2013. Mobile ad spending on pace to reach $31.45 billion this year. March 19, 2014. In addition, every element of each eMarketer forecast fits within the larger matrix of all our forecasts, with the same assumptions and general framework used to project figures in a wide variety of areas. Regular re-evaluation of each forecast means those assumptions and...

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Today's Articles on Digital Marketing and Media | eMarketer

http://www.emarketer.com/Article/Quality-Content-Critical-SEO/1010793/1

Laquo; Return to Mobile Website. Does My Company Subscribe? Does my company subscribe? Podcast: All About Mobile Messaging. B2B Executives Use Marketing Analytics to Boost the Bottom Line. Online Video Viewing on the Rise in Germany. Understanding China's O2O Commerce Marketplace. Worldwide Retail Ecommerce Sales Will Reach $1.915 trillion This Year. Sizing Up the Smartphone Giants as Samsung Reaches a New High. With Fraudsters Now Faking Viewability and Video Completions, Advertisers Risk Being Gamed.

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Digital Ad Spending Worldwide to Hit $137.53 Billion in 2014 - eMarketer

http://www.emarketer.com/Article/Digital-Ad-Spending-Worldwide-Hit-3613753-Billion-2014/1010736

Laquo; Return to Mobile Website. Does My Company Subscribe? Does my company subscribe? Digital Ad Spending Worldwide to Hit $137.53 Billion in 2014. Spending on digital ads will make up around one-quarter of total media ad spending around the world. April 3, 2014. Spending on ads served to internet-connected devices including desktop and laptop computers, mobile phones and tablets will reach $137.53 billion this year, according to eMarketer’s latest estimates of worldwide paid media spending. Total media...

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Demographics Vary Across Social Networks - eMarketer

http://www.emarketer.com/Article/Demographics-Vary-Across-Social-Networks/1009718

Laquo; Return to Mobile Website. Does My Company Subscribe? Does my company subscribe? Demographics Vary Across Social Networks. Twitter, Pinterest, Instagram are popular with differing demographics. March 11, 2013. EMarketer estimates that by the end of 2013 there will be 163.5 million social network users in the US, and unsurprisingly they are a diverse group. A December 2012 study of social networking demographics from the Pew Internet and American Life Project. Pinterest is also diverse in another wa...

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Mobile Devices to Boost US Holiday Ecommerce Sales Growth - eMarketer

http://www.emarketer.com/Article/Mobile-Devices-Boost-US-Holiday-Ecommerce-Sales-Growth/1010189

Laquo; Return to Mobile Website. Does My Company Subscribe? Does my company subscribe? Mobile Devices to Boost US Holiday Ecommerce Sales Growth. Mcommerce to increase its share of total ecommerce retail sales. September 5, 2013. Mobile devices account for a rapidly growing share of US retail ecommerce sales, and are expected to contribute to strong ecommerce sales growth this holiday season, according to eMarketer’s latest estimates. The revision comes as data sets from multiple research sources showed ...

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Traditional or Digital Ads? Millennials Show Mixed Feelings - eMarketer

http://www.emarketer.com/Article/Traditional-Digital-Ads-Millennials-Show-Mixed-Feelings/1010747

Laquo; Return to Mobile Website. Does My Company Subscribe? Does my company subscribe? Traditional or Digital Ads? Millennials Show Mixed Feelings. Millennials more influenced by digital ads, but pay more attention to traditional ones. April 15, 2014. Millennials are known as a digitally savvy group, but does that mean that they view traditional ads as less effective? According to polling by Adroit Digital. Conducted by Harris Interactive. The majority of male and female millennials said they ignored onl...