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A Pioneer in Custom Research Solutions | Readex Research
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Custom Survey Info Center. Custom Survey Info Center. The founding of Readex Research takes us back to 1945, when advertising agency executive, Bob Pendergast set out to answer a question his magazine and newspaper clients were asking him, “What kind of advertising works best? 8221; To get a sense for which ads were, indeed, doing the best job at developing what he called “reader interest,” he created a survey system using the mail survey. New Ad Recall Research Methods. In 1991, Mr. Semler purchased...