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marketing614mdoud | Fast-Deployment Educational Facilities: Making Education PossibleFast-Deployment Educational Facilities: Making Education Possible
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Fast-Deployment Educational Facilities: Making Education Possible
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Fast-Deployment Educational Facilities: Making Education Possible
Defining the beneficiary | marketing614mdoud
https://marketing614mdoud.wordpress.com/2012/02/11/defining-the-beneficiary
Fast-Deployment Educational Facilities: Making Education Possible. Skip to primary content. Marketing Objective and Source of Volume. February 11, 2012. It is important to also acknowledge that demand for relief aid services is unique in a number of ways:. Event-specific and for limited amount of time. Demand is extremely unstable during emergency stage and then becomes more stable during rehabilitation and reconstruction phases. This entry was posted in Uncategorized. Leave a Reply Cancel reply.
A revised 4Bs analysis: Beneficiary viewpoint | marketing614mdoud
https://marketing614mdoud.wordpress.com/2012/02/12/a-revised-4bs-analysis-beneficiary-viewpoint
Fast-Deployment Educational Facilities: Making Education Possible. Skip to primary content. Marketing Objective and Source of Volume. A revised 4Bs analysis: Beneficiary viewpoint. February 12, 2012. Please click on the thumbnail below to see the complete 4Bs analysis which led me to this conclusion. Note that EnsurEd is not currently being used by any beneficiaries and therefore both retention strategies result in $0. This entry was posted in Uncategorized. Leave a Reply Cancel reply.
Metrics, metrics, metrics | marketing614mdoud
https://marketing614mdoud.wordpress.com/2012/02/22/metrics-metrics-and-more-metrics
Fast-Deployment Educational Facilities: Making Education Possible. Skip to primary content. Marketing Objective and Source of Volume. Metrics, metrics, metrics. February 22, 2012. First, I attempted to detail the customer experience from start to finish and identified the key experience factors at each stage. Then, I attempted to loosely outline the metric(s) I would want to use to quantify or qualify each of the customer experiences. This exercise resulted in the below chart. Leave a Reply Cancel reply.
marketing614mdoud | Fast-Deployment Educational Facilities: Making Education Possible | Page 2
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Fast-Deployment Educational Facilities: Making Education Possible. Skip to primary content. Skip to secondary content. Marketing Objective and Source of Volume. Newer posts →. February 4, 2012. Having slightly altered the Organizational Objective for my project following class this week, it is now time to move on to defining the Marketing Objective and Source of Volume. The strategic focus for this part of the plan is “the customer” and “the competition.”. Global Campaign for Education. Note: it seems th...
Metrics | marketing614mdoud
https://marketing614mdoud.wordpress.com/metrics
Fast-Deployment Educational Facilities: Making Education Possible. Skip to primary content. Marketing Objective and Source of Volume. On the metrics identification process. Acknowledging that measuring and studying metrics can be quite costly, the ultimate goal is to select several key metrics which will maximize an organization’s investment in evaluation and best enable the organization to prioritize future actions and improvement expenditures. For EnsurEd, the following key metrics were identified:.
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marketing614klttlfld.wordpress.com
marketing614klttlfld | A graduate venture into social marketing
A graduate venture into social marketing. February 24, 2012. Of course, no strategy goes implemented without it being evaluated thereafter. The following strategy-integrated metrics should be practiced (in order, from top to bottom):. Detailing the customer experience. Articulating the positioning benefit throughout the customer experience. Setting operational metrics (known as “input” metrics). Setting evaluation metrics (known as “output” metrics), AND. February 22, 2012. Thoughts on Channel Alignment.
marketing614kpenni.blogspot.com
Marketing614_Kpenni
Friday, April 23, 2010. Thursday, April 22, 2010. Wednesday, April 21, 2010. So, this blog is coming in pretty handy for my presentation and for my final paper. Since I've been posting weekly portions of my paper in my blog, I find I can copy and paste a lot of them into my final paper and then use peer comments to change things. I'll be posting about metrics and evaluation later today once I review notes from class. Tuesday, April 13, 2010. This is my rough draft I've got so far:. Support group for anyo...
marketing614kwitting.wordpress.com
marketing614kwitting | Just another WordPress.com site
Just another WordPress.com site. Marketing Objective and Source of Volume. February 29, 2012. Metrics should be strategic, focused, integrated, causal, and competency-based. Most importantly, they must be actionable. Below I have identified possible metrics focused on the customer experience along the “path to purchase.” It will be necessary to narrow these down to a few key metrics which will allow T-Sound to optimize its investment in evaluation. Execution Part 3: Evaluating Channels. February 25, 2012.
marketing614laracha.blogspot.com
marketing614_laracha
Monday, April 19, 2010. I've been struggling with several of the possible communications objectives since our last social marketing class. First I considered Basic Awareness. Because Gift of Life definitely needs to increase their general brand awareness. I am conducting a survey to find out how many transient Michigan students recognize the brand, but my guess is that the answer will be 'few'. I threw out Top of Mind. I've settled (for now) on an Information Objective. I've been highlighting. This o...
marketing614lathamr.wordpress.com
marketing614lathamr | Just another WordPress.com site
Just another WordPress.com site. Waste Food as a Social Venture? February 25, 2012. Everything about the lunch experience at the Waist Not cafe needs to relate back to the dynamic variable of “less wasteful”. This includes experiential features such as selectable portion size and search features such as the calorie count of each portion. The Waist Not needs to make sure that they are situated in close proximity to both downtown lunch patrons, and the Food Co-op that they are getting food from. Get every ...
marketing614mdoud.wordpress.com
marketing614mdoud | Fast-Deployment Educational Facilities: Making Education Possible
Fast-Deployment Educational Facilities: Making Education Possible. Skip to primary content. Skip to secondary content. Marketing Objective and Source of Volume. Metrics, metrics, metrics. February 22, 2012. After this, I looked at linking metrics to benefits and created the following chart based on my beneficiaries’ “path to purchase”:. February 21, 2012. The flow of information seems to rely most heavily on EnsurEd and the CSR partner, Hewlett Packard, so hopefully this flow will be relatively smooth.
marketing614meghanke.wordpress.com
marketing614meghanke
Happiness (and this blog) Starts Now. Business Objective, Part 1: Core Competence, Strategic Assets, and Benefits. Business Objective, Part 2: FE, Goal, and Time Frame. Who Do We Want to Target? Execution, Part 1: Product. Execution, Part 2: Communications Plan. Execution, Part 3: Channels. Execution, Part 3: Channels. February 25, 2012. HI’s value chain, as a flow of information:. Degree of end-customer power (1-5). Product, Place, Time. February 25, 2012. Exposure to billboard ad. After operational met...
marketing614melirod.blogspot.com
Marketing614_melirod
Wednesday, April 21, 2010. Communication Objective: Behavior or Information? I was initially convinced that my commuication objective was Behavior. After all, I want to get current donors to donate again. I'm now wondering if the communications objective should be information? I asked a few people the following question: What would get you to donate again to a cause you'e donated to in the past? Based on the answers I got I conclude the following for my project:. Checking that it all makes sense. As I wa...
marketing614osemenov.blogspot.com
Marketing614_osemenov
One student's blog about the experiences of creating a hypothetical, but hopefully awesome, social marketing campaign. Friday, April 23, 2010. Things that I have to keep in mind now: 9-26 males is a HUGE demographic range, and something that I knew, however a better way of stating it that seems less foreboding is "HPV vaccination eligible males" or even "males at risk for HPV" etc. So that is definitely a change I will make for my marketing plan. Also, any ideas (readers? Links to this post. Since my cam...
marketing614rmgodwin.blogspot.com
Marketing614_rmgodwin
Monday, April 12, 2010. Main Variable versus Dynamic Variable. In the Spring-Meadows case I have chosen Innovative Schools as the main variable and Community Integration as the dynamic variable. Since the heart of Spring-Meadows competitive advantage is centered on integration of the children and learning opportunities into the community, I have made this the dynamic variable. Spring-Meadows clearly shines in this regard and will stand out among the competition, especially against private schools. A dire...
marketing614rozendo.blogspot.com
Marketing614_rozendo
Insights into how best to approach a social marketing case: data and assumptions. April 26, 2010. A side comment about semantics. Should we call the active participants of a nonprofit activity as “beneficiaries”? But as I said, this is a side comment, since it is just like coming to a Finance class saying that shareholder value is more than just the equity money figure. Yeah, right. BP insights before defining FE. Nice Too bad that I only have 5 hours to complete the paper. Go keyboard, go. I feel like t...