marketingcoefficient.com

Donald Lancaster

I am an international marketing and communications professional with proven management skills, strategic insight and implementation expertise. I have the background and flexibility to confidently parachute into any market and provide the business direction and cultural experience needed to get a project done on time, on budget and on-brand. More of what I've done. MarketingCoEfficient Limited is my trading company, registered in England and Wales, number 7859499. Designed and built by FBH Incite.

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Donald Lancaster | marketingcoefficient.com Reviews

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I am an international marketing and communications professional with proven management skills, strategic insight and implementation expertise. I have the background and flexibility to confidently parachute into any market and provide the business direction and cultural experience needed to get a project done on time, on budget and on-brand. More of what I've done. MarketingCoEfficient Limited is my trading company, registered in England and Wales, number 7859499. Designed and built by FBH Incite.

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1 what i do

2 what others say

3 what i've done

4 ideas and thoughts

5 latest bloggs

6 coupons

7 reviews

8 scam

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Donald Lancaster | marketingcoefficient.com Reviews

https://marketingcoefficient.com

I am an international marketing and communications professional with proven management skills, strategic insight and implementation expertise. I have the background and flexibility to confidently parachute into any market and provide the business direction and cultural experience needed to get a project done on time, on budget and on-brand. More of what I've done. MarketingCoEfficient Limited is my trading company, registered in England and Wales, number 7859499. Designed and built by FBH Incite.

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marketingcoefficient.com

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Donald Lancaster

http://www.marketingcoefficient.com/ideas-and-thoughts.html

I got into this game as a way of combining my arts and sciences: I’ve always been captivated by art, music, drama etc and yet my left-brain enjoys resolving chunky problems and building solutions. (My older brother is an Engineer; my younger an Artist! People see me as easy-going, calm, equitable and sometimes mistake me for being soft. So it can come as a shock that I'm not afraid of taking and delivering the hard decisions when needed. Whilst a good listener and compassionate manager, I’m resol...My ex...

2

Donald Lancaster

http://www.marketingcoefficient.com/what-i-do.html

Global brand management, marketing and communications by project, assignment or longer commitment. Primarily an excellent strategist, my expertise is in leading international marketing teams. I work hard to define direction, then build and empower strong teamwork across borders and functions, using my commercial acumen and business experience to deliver tangible success for brands and companies. Balancing insight with creativity and management skills, I am expert in delivering successful strategies; and ...

3

Donald Lancaster

http://www.marketingcoefficient.com/index.html

I am an international marketing and communications professional with proven management skills, strategic insight and implementation expertise. I have the background and flexibility to confidently parachute into any market and provide the business direction and cultural experience needed to get a project done on time, on budget and on-brand. More of what I've done. MarketingCoEfficient Limited is my trading company, registered in England and Wales, number 7859499. Designed and built by FBH Incite.

4

Donald Lancaster

http://www.marketingcoefficient.com/what-others-say.html

Moro Masahiro (毛籠勝弘) Mazda Motors, Global Marketing Director. Don has a great inter culture capability and deep appreciation for brand strategy, this helped seeding Mazda brand strategy in developing region such as ASEAN where we see rapid growth of our business. Thanks for your lead for the Primary Brand Campaign (in Europe). Jeff Guyton Mazda Motors, President of Europe. Phil Waring Mazda Motors, CEO Europe. Ravi Sreedharan Regional Marketing Manager, HSBC M.E.:. John Martin St Valery The Equitable, G...

5

Donald Lancaster

http://www.marketingcoefficient.com/what-ive-done.html

I helped HSBC to build $14 Billion in brand value through origination of the highly awarded strategy ‘The World’s Local Bank’ and leading my team responsible for its growth and deployment across all channels in 26 countries. For Mars Inc. (DMB&B). Originated the first-ever branded, sponsored TV game-show programmes in Saudi Arabia for Twix, successfully negotiating with Government ministers, more than doubling sales of Twix. For UK Milk Marketing Board. For the Government of Saudi Arabia.

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I am an international marketing and communications professional with proven management skills, strategic insight and implementation expertise. I have the background and flexibility to confidently parachute into any market and provide the business direction and cultural experience needed to get a project done on time, on budget and on-brand. More of what I've done. MarketingCoEfficient Limited is my trading company, registered in England and Wales, number 7859499. Designed and built by FBH Incite.

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