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Thursday, 22 October 2009. Will Ryanair lose market share through lack of brand loyalty? The recent Panorama documentary on the Irish carrier highlighted all the reasons why the airline has grown so fast over the last few years: cheap fares, an excellent arrival record, new planes etc. Leaving aside the controversy generated by the documentary and the posturing by both the BBC and Ryanair, there is a more fundamental issue at stake. Other airlines are offering seats that are the same price (or less) when...

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Thursday, 22 October 2009. Will Ryanair lose market share through lack of brand loyalty? The recent Panorama documentary on the Irish carrier highlighted all the reasons why the airline has grown so fast over the last few years: cheap fares, an excellent arrival record, new planes etc. Leaving aside the controversy generated by the documentary and the posturing by both the BBC and Ryanair, there is a more fundamental issue at stake. Other airlines are offering seats that are the same price (or less) when...
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Marketing Maverick | marketingmaverick17.blogspot.com Reviews

https://marketingmaverick17.blogspot.com

Thursday, 22 October 2009. Will Ryanair lose market share through lack of brand loyalty? The recent Panorama documentary on the Irish carrier highlighted all the reasons why the airline has grown so fast over the last few years: cheap fares, an excellent arrival record, new planes etc. Leaving aside the controversy generated by the documentary and the posturing by both the BBC and Ryanair, there is a more fundamental issue at stake. Other airlines are offering seats that are the same price (or less) when...

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Marketing Maverick: February 2009

http://marketingmaverick17.blogspot.com/2009_02_01_archive.html

Saturday, 28 February 2009. High staff 'churn' as a business model? Listening to a recent Radio 4 Today programme interview with. CEO of Wickes (and. The Travis Perkins Group). It appeared that company was well-placed to ride out the current recession. He was later quoted as saying. We took early action in 2008 to deal with the increasingly tough trading environment and have set our business ready to manage continuing difficult market conditions in 2009. Source www.diyweek.net). It is no co-incidence tha...

2

Marketing Maverick: March 2009

http://marketingmaverick17.blogspot.com/2009_03_01_archive.html

Tuesday, 24 March 2009. Marketers use with care! As a marketer, I love the opportunities that social media platforms have brought to businesses of all sizes. I enthusiastically embrace all the new social media tools and we encourage our clients to use them too – where appropriate. Just because a tool exists does not mean that a business has to use it! Twitter is a case in point. Used correctly, it is a very powerful CRM tool. Used badly, it will make a company appear ridiculous. Thursday, 12 March 2009.

3

Marketing Maverick: January 2009

http://marketingmaverick17.blogspot.com/2009_01_01_archive.html

Thursday, 15 January 2009. Get marketing celebrity memoirs! This morning Simon Fox, CEO of HMV Group, was featured on the Radio 4 Today programme explaining his group's Christmas figures. Amongst the information discussed, he mentioned that sales of travel books were down yet sales of celebrity memoirs 'held up well'. He sounded quite surprised by the fact. Is there a message here for marketers and PR experts? Subscribe to: Posts (Atom). Get marketing celebrity memoirs! View my complete profile.

4

Marketing Maverick: Re-branding – not done in two days!

http://marketingmaverick17.blogspot.com/2009/05/re-branding-not-done-in-two-days.html

Tuesday, 19 May 2009. Re-branding – not done in two days! Image from Margate Civic Society. Is it just me or is this 2009 series of The Apprentice dragging somewhat? I do not seem to have the same interest in the outcome as I did during the previous three series. The most recent task was to re-brand the seaside town of Margate. One team (Ignite) opted for marketing Margate to families – safe but uninspiring. The other team (Empire) worked on the re-invention of Margate as a gay resort to rival Brighton.

5

Marketing Maverick: Will Ryanair lose market share through lack of brand loyalty?

http://marketingmaverick17.blogspot.com/2009/10/will-ryanair-lose-market-share-through.html

Thursday, 22 October 2009. Will Ryanair lose market share through lack of brand loyalty? The recent Panorama documentary on the Irish carrier highlighted all the reasons why the airline has grown so fast over the last few years: cheap fares, an excellent arrival record, new planes etc. Leaving aside the controversy generated by the documentary and the posturing by both the BBC and Ryanair, there is a more fundamental issue at stake. Other airlines are offering seats that are the same price (or less) when...

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Thursday, 22 October 2009. Will Ryanair lose market share through lack of brand loyalty? The recent Panorama documentary on the Irish carrier highlighted all the reasons why the airline has grown so fast over the last few years: cheap fares, an excellent arrival record, new planes etc. Leaving aside the controversy generated by the documentary and the posturing by both the BBC and Ryanair, there is a more fundamental issue at stake. Other airlines are offering seats that are the same price (or less) when...

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