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Marketing Mayhem - A Game of Business Ethics

Learn about business ethics with the business game Marketing Mayhem. Journey with Anna as she tries to get the subcriptions she needs to reach her marketing target. What will you choose to do to help Anna achieve her objectives? Please note: This game is still in development and your feedback is important to us. If you have completed the game please help us by filling in the online survey.

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Marketing Mayhem - A Game of Business Ethics | marketingmayhem.org Reviews
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Learn about business ethics with the business game Marketing Mayhem. Journey with Anna as she tries to get the subcriptions she needs to reach her marketing target. What will you choose to do to help Anna achieve her objectives? Please note: This game is still in development and your feedback is important to us. If you have completed the game please help us by filling in the online survey.
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Marketing Mayhem - A Game of Business Ethics | marketingmayhem.org Reviews

https://marketingmayhem.org

Learn about business ethics with the business game Marketing Mayhem. Journey with Anna as she tries to get the subcriptions she needs to reach her marketing target. What will you choose to do to help Anna achieve her objectives? Please note: This game is still in development and your feedback is important to us. If you have completed the game please help us by filling in the online survey.

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marketingmayhem.org marketingmayhem.org
1

Marketing Mayhem - User Guide

http://www.marketingmayhem.org/UserGuide.php

This is the first version of. This first version does not have the capability of voice overs to aid the user in following the comic book story. More comprehensive accessibile functionality is planned for future versions. This current version runs on PC and MAC. By 2015 we hope to release a version for IPAD. The game runs off any web browser (although we recommend Firefox) and requires the Unity Plug-in. Which is obtainable from the Unity Web Site. Javascript needs to be enabled. This is a game that tells...

2

About Marketing Mayhem

http://www.marketingmayhem.org/About.php

Is a joint collaboration between the University of Roehampton. The scenario is the first of what we hope will be many, designed to help students develop a keen understanding and sensitivity to (often hidden) ethical issues that regularly arise when working in business. For research on the game's effectiveness see It's All in the Game: A 3D Learning Model for Business Ethics. In the Journal of Business Ethics, February 2015.

3

Marketing Mayhem Partners

http://www.marketingmayhem.org/Partners.php

The 3D Animated Game Marketing Mayhem was created and developed by Dr Suzy Jagger. In December 2014 we received further funding from the Park Board Consortium to commercialise the game to market standard and so a new version is scheduled for release in September 2015. Partners in the new version are The University of Roehampton and ORT France.

4

Marketing Mayhem - A Game of Business Ethics

http://www.marketingmayhem.org/index.php

Learn about business ethics with the business game Marketing Mayhem. Journey with Anna as she tries to get the subcriptions she needs to reach her marketing target. What will you choose to do to help Anna achieve her objectives? Please note: This game is still in development and your feedback is important to us. If you have completed the game please help us by filling in the online survey.

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Learn about business ethics with the business game Marketing Mayhem. Journey with Anna as she tries to get the subcriptions she needs to reach her marketing target. What will you choose to do to help Anna achieve her objectives? Please note: This game is still in development and your feedback is important to us. If you have completed the game please help us by filling in the online survey.

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