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marketinguzi.blogspot.com

The Marketing Uzi

All about the world of marketing and advertising. This may include reviews on campaigns, book synopsis and almost any healthy reads for my current and pre nurtured students. I hope they will find this helpful in their careers and jobs they are in right now.

http://marketinguzi.blogspot.com/

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The Marketing Uzi | marketinguzi.blogspot.com Reviews
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All about the world of marketing and advertising. This may include reviews on campaigns, book synopsis and almost any healthy reads for my current and pre nurtured students. I hope they will find this helpful in their careers and jobs they are in right now.
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1 the campaign
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7 kodak lost relevance
8 lessons on kodak
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The Marketing Uzi | marketinguzi.blogspot.com Reviews

https://marketinguzi.blogspot.com

All about the world of marketing and advertising. This may include reviews on campaigns, book synopsis and almost any healthy reads for my current and pre nurtured students. I hope they will find this helpful in their careers and jobs they are in right now.

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marketinguzi.blogspot.com marketinguzi.blogspot.com
1

The Marketing Uzi: July 2010

http://marketinguzi.blogspot.com/2010_07_01_archive.html

Wednesday, July 14, 2010. Lait #3: Base Your Comm Strat on Heavy Users. Surely this ad would get into the wall of shame. Advertising in full color for more than half page in the Philippine Daily Inquirer is not peanuts. Moreover, you encounter an ad material that did not execute it well and it does make you cringe. So, the visual of a chef (and not a mom) is a bit off. 3rd: Since heavy use would be on frying, why is the chef holding a ridiculous CAKE? It's a bit off and a waste of advertising money.

2

The Marketing Uzi: The Price of Panic

http://marketinguzi.blogspot.com/2011/05/price-of-panic.html

Monday, May 2, 2011. The Price of Panic. Mainstream corporate planning and product and brand management planning always revolve around the following variables, growth over previous year, product and brand growth, category growth, and with monthly intervals. Although companies have been accustomed using these management tools as current measures of success, these have always came with a price. The problem is different though with products that has high involvement and infrequent purchase. The primary ...

3

The Marketing Uzi: January 2010

http://marketinguzi.blogspot.com/2010_01_01_archive.html

Friday, January 29, 2010. What is this billboard really saying? With all the expenses of an EDSA billboard, its a bit funny to still see a billboard as hilarious as this. What is this actually selling? The model that looks like Manny Pacquiao? Upon looking at it, it apparently shows that the sponsor for the pricey EDSA billboard is no other than JAO Builders. Maybe the Pacquiao look alike will sell more haha. sayang naman ang pera. Tuesday, January 5, 2010. Lait #1: Haloa (Ang Mabait na Toothbrush).

4

The Marketing Uzi: Jollibee E. Rodriguez Exemplifies Excellent Customer Service

http://marketinguzi.blogspot.com/2013/03/jollibee-e-rodriguez-exemplifies.html

Saturday, March 30, 2013. Jollibee E. Rodriguez Exemplifies Excellent Customer Service. Driving up to the ramp of the Jollibee drive thru, a crew is waiting and waving on your arrival. Upon fast processing of orders, the crew tells you exactly if the items ordered are available and the time table for giving your food. Rushing to the next window, the crew gives you a cold water in a Jollibee plastic container and gives you, drum roll, hand sanitizer! Kudos to the management and crew! Professor of Marketin...

5

The Marketing Uzi: Sorry for the hybernation.... I am back!

http://marketinguzi.blogspot.com/2013/03/sorry-for-hybernation-i-am-back.html

Saturday, March 30, 2013. Sorry for the hybernation. I am back! So sorry for the very long absence in this blog. I realized that there is a reason for existence for this and should be continuing it. And sorry to have only read some of the comments of late. Anyway, done with the excuses and off with the content. Subscribe to: Post Comments (Atom). Jollibee E. Rodriguez Exemplifies Excellent Custom. Sorry for the hybernation. I am back! View my complete profile.

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Wednesday, May 15, 2013. Dumb and Dumber - Assessing OUR Reaction to the 2013 Midterm Elections. The elections are over and decisions have been made. Time magazine was swift in criticizing the country as the one with the dumbest voters for electing a "20 year OJT" while the #ipasoksidick went viral for the wrong reasons. But there was one thing missing from the whole finger pointing bonanza, did we do our part? The campaigns might have a different look but these were also the same messages sent in a mode...

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