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markhigginson.co.uk

Mark Higginson

The web is a social artifact. Here is a collection of related items.

http://markhigginson.co.uk/

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Mark Higginson | markhigginson.co.uk Reviews
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The web is a social artifact. Here is a collection of related items.
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3 invisible cities
4 week in and week out
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Mark Higginson | markhigginson.co.uk Reviews

https://markhigginson.co.uk

The web is a social artifact. Here is a collection of related items.

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markhigginson.co.uk markhigginson.co.uk
1

Mark Higginson

http://markhigginson.co.uk/pages/manifesto.html

There's a homogeneity to modern advertising; I expect you see this and dislike it just as I do. I’m not as interested in interrupting people, as per ‘traditional' advertising, but in permissive and shared forms of marketing; people who have expressed an intention we can satisfy or had a positive experience they would recommend to others. This doesn't mean I think this replaces outstanding creative – it's another layer of a process that was previously hidden to us. It’s a powerful way of raising awareness...

2

Mark Higginson

http://markhigginson.co.uk/page8

How people's attention flows on the web. The web is a social artifact. Here is a selected collection of related items:. AmEx’s OPEN forum took four years to get 1 million people aboard and now gets over 150,000 unique visitors per month. Digital Content Trends 2013. This quote is from a presentation about ‘trends’ in digital content. It was from a talk to the Content Marketing Association. And is an example of the kind of assertion I see in many presentations of this type related to ‘brands as publishers’.

3

Mark Higginson

http://markhigginson.co.uk/page4

How people's attention flows on the web. The web is a social artifact. Here is a selected collection of related items:. Most popular web trackers used by UK universities. Keeping an eye on which universities use which web trackers tells me a lot about the sector as a whole and about what individual institutions are up to. I keep a complete list and track changes. Every university apart from Bristol uses Google Analytics. The most popular tracker related to advertising was Doubleclick. On this topic you’l...

4

Mark Higginson

http://markhigginson.co.uk/2015/06/22/this-is-social-media

How people's attention flows on the web. Most of their customers preferred to add the salespeople on WeChat directly rather than follow the official store account. Pictures of Chinese People Scanning QR Codes. I haven’t seen enough research to know if this is a cultural peculiarity. Certainly the approach of Western brands is wedded to a broadcast model, unless specifically dealing with customer service issues where an individual representing the business may identify themselves.

5

Mark Higginson

http://markhigginson.co.uk/pages/attention_flow.html

How people's attention flows on the web. No one publishes content to the public web without the intention of being seen by as many people as possible. We can represent this attention in different ways, such as the number of times a page is viewed or the time spent looking at it. Chartbeat has sought to standardise attention minutes. Indicating the importance of having an understandable metric for comparison; this is especially important if you sell that attention to advertisers. 2002), that found in a gi...

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The Wonderblog | Page 2

https://twfers.wordpress.com/page/2

Joe McCambley’s Blog. David Link’s Blog. This Week’s Wonder. View Our Full Site. Newer posts →. Learning to (Re)Love the Internet. April 11, 2014. If you’re old enough to remember life before the Internet, then no doubt you recall those early heady days when you could easily lose hours browsing the web via your 28.8 modem. You could click on text! Sometimes the text blinked! It was a page with a big red button. You clicked it. Nothing happened. It was awesome. But I wonder is it also taken for granted?

travelblather.com travelblather.com

Should the New York Times drop its paywall? | Travelblather

http://www.travelblather.com/2013/12/paywalls.html

Banter between travel writers, travel PRs and travel social media people. We have hardly begun with paywalls. We have hardly begun with paywalls. December 27, 2013. I've been thinking about charging people to read content online - sparked in part by this post - How publishers can save themselves. By Greg Satell (he's well worth following). His point I take issue with is this: " Paywalls are rarely profitable. Once losses in advertising revenue are factored in.". So, are paywalls a dumb idea? That comes w...

travelblather.com travelblather.com

Content marketing will never work | Travelblather

http://www.travelblather.com/2013/11/content-marketing-will-never-work.html

Banter between travel writers, travel PRs and travel social media people. Content marketing will never work. Content marketing will never work. November 12, 2013. This is a guest post by Mark Higginson. Mark worked with me for several years at iCrossing heading up the Social Media team. He wrote a similar post on his blog which I found so thought provoking I asked if he could write something similar for Travelblather. Enjoy! There are currently two in vogue arguments for doing content marketing. Look at ...

richardstacy.com richardstacy.com

Measurement and value Archives - Richard StacyRichard Stacy

http://richardstacy.com/category/measurement-and-value

Advanced social media training. Category: Measurement and value. January 27, 2016. The content delusion: why almost all content marketing strategies are a waste of time and money. By Mark Higginson has galvanised me to write this post. I have done many posts previously on this, but they have tended to be too long. Too short or just dealing with a specific aspect. So here it is my shot at the definitive post that punctures the content delusion. 1 Consumers don’t want it. In a connection environment, you c...

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Hello We use cookies on this website. To help us and our partners improve. Your browsing experience. More Info. Driving instruction in Lisburn. Do you want to get behind the wheel? Well now you can. I'm Mark Higgins and I've been teaching the people of Lisburn to drive since 1995. Will have you on the roads in next to no time. Flexible hours to suit you. I use an easy to drive Ford Fiesta with power steering. Where do I cover? Book now to take advantage of my half price first lesson offer.

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The web is a social artifact. Covers what I hold to be self-evident about modern marketing practices, particularly related to online activity. This piece about how people's attention flows on the web. Highlights the fundamental misunderstanding that causes almost all online marketing to be ineffective. The blog that follows consists of a series of short posts that support my arguments. Six years ago I happened to take this screenshot on Jaguar’s Facebook Page. I was criticising the claim. This article se...

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