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Mashup Marketing | mashupmarketing.blogspot.com Reviews
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News for marketing nerds.
mashupmarketing.blogspot.com
Mashup Marketing: August 2010
http://mashupmarketing.blogspot.com/2010_08_01_archive.html
Monday, August 30, 2010. Social Media Machine: "The Gaga". First things first The Gaga does follow our agency on Twitter @gigantic. Some other amazing feats since she was "Born This Way". 56 million followers on Twitter! 181 million* : Number of digital singles Lady Gaga has sold. 364 million: The number of copies Lady Gaga's "The Fame" has sold in the U.S. since its release in August 2008, according to Nielsen SoundScan. 40: Cost of a Lady Gaga 2010 tour shirt. And what was all of this as a result of?
Mashup Marketing: March 2011
http://mashupmarketing.blogspot.com/2011_03_01_archive.html
Wednesday, March 23, 2011. Brilliant Example of Video Guerilla Campaign. An Oldie But A Goodie! Guerrilla marketing “works because it’s simple to understand, easy to implement and outrageously inexpensive,” says Jay Conrad Levinson, the man who coined the phrase. This very simple idea places Absolut vodka in the traveling consumers way on a luggage conveyor belt at an airport in Amsterdam back in 2005. But will anyone nab a bottle after forgetting to pick up a bottle for a friend in the duty free! When a...
Mashup Marketing: "The Man Your Man Could Smell Like" Wins An Emmy!
http://mashupmarketing.blogspot.com/2010/08/man-your-man-could-smell-like-wins-emmy.html
Tuesday, August 24, 2010. The Man Your Man Could Smell Like" Wins An Emmy! Ad agency Wieden Kennedy’s “The Man Your Man Could Smell Like” TV spot for Old Spice has won the Emmy for Outstanding Commercial. Well deserved! The spot starred former NFL wide receiver Isaiah Mustafa as the Old Spice Guy, a character now well-known in pop culture thanks to the TV ads and a highly successful social media campaign. The Man Your Man Could Smell Like" Wins An Emmy! Posted by Alan Keane. Social Media Machine: The Gaga.
Mashup Marketing: Snuggie Rips Off the Macarena
http://mashupmarketing.blogspot.com/2010/08/snuggie-rips-off-macarena.html
Tuesday, August 24, 2010. Snuggie Rips Off the Macarena. We've all seen it and some of you probably even got one in your stocking filler at Christmas last year, but now its back in 2010 acting CHEESE as ever with their new campaign ripping off Los del Río's "Macarena". Cheese and more cheese please. This blanket with sleeves was snagged up by 20 million people during 2009, and while exact sales numbers are hard to come by, this novelty has turned out to be a recession hit. Why? Posted by Alan Keane.
Mashup Marketing: March 2010
http://mashupmarketing.blogspot.com/2010_03_01_archive.html
Tuesday, March 30, 2010. Burberry: And I Thought It Was All Chav's. Ou live in England or watch TV shows on BBC America you will probably know what the term 'Chav' refers to! The typical "chav"- known also as a charverin. North East England -. Is said to be an aggressive teenager, typically unemployed or of white working class. Who repeatedly engages in. Such as street drinking, drug abuse and rowdiness, or other forms of. Juvenile delinquency, as defined by Wikipedia. Posted by Alan Keane. Facebook anno...
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Wednesday, March 23, 2011. Brilliant Example of Video Guerilla Campaign. An Oldie But A Goodie! Guerrilla marketing “works because it’s simple to understand, easy to implement and outrageously inexpensive,” says Jay Conrad Levinson, the man who coined the phrase. This very simple idea places Absolut vodka in the traveling consumers way on a luggage conveyor belt at an airport in Amsterdam back in 2005. But will anyone nab a bottle after forgetting to pick up a bottle for a friend in the duty free! When a...
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