matjohnson.net matjohnson.net

matjohnson.net

Mat Johnson

Having created live experiences and brand work in every region of the world, Mat shows outstanding leadership and a tenacious appetite for clear and targeted business purpose. Across diverse cultures with hugely varying opportunities, he deftly creates unique methodologies for consumer engagement, elevating brands and enabling athletes worldwide. Mdash; Craig Dews, CEO, Limelight Sports Group. Mdash; Tyson Webber : President, GMR. Mdash; Paul Stanway, Creative Director, XYZ. Soon after, he joined Nike.

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Mat Johnson | matjohnson.net Reviews
<META>
DESCRIPTION
Having created live experiences and brand work in every region of the world, Mat shows outstanding leadership and a tenacious appetite for clear and targeted business purpose. Across diverse cultures with hugely varying opportunities, he deftly creates unique methodologies for consumer engagement, elevating brands and enabling athletes worldwide. Mdash; Craig Dews, CEO, Limelight Sports Group. Mdash; Tyson Webber : President, GMR. Mdash; Paul Stanway, Creative Director, XYZ. Soon after, he joined Nike.
<META>
KEYWORDS
1 philosophy
2 portfolio
3 adventure
4 connect
5 mat johnson
6 brand experience strategist
7 living the dream
8 evolve rapidly
9 trust intuition
10 take risks
CONTENT
Page content here
KEYWORDS ON
PAGE
philosophy,portfolio,adventure,connect,mat johnson,brand experience strategist,living the dream,evolve rapidly,trust intuition,take risks,future vision,scaled connection,integrated message,community spirit,community legacy,premium experience,the journey
CONTENT-TYPE
utf-8
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Mat Johnson | matjohnson.net Reviews

https://matjohnson.net

Having created live experiences and brand work in every region of the world, Mat shows outstanding leadership and a tenacious appetite for clear and targeted business purpose. Across diverse cultures with hugely varying opportunities, he deftly creates unique methodologies for consumer engagement, elevating brands and enabling athletes worldwide. Mdash; Craig Dews, CEO, Limelight Sports Group. Mdash; Tyson Webber : President, GMR. Mdash; Paul Stanway, Creative Director, XYZ. Soon after, he joined Nike.

INTERNAL PAGES

matjohnson.net matjohnson.net
1

GLOBAL ACTIVATION — Mat Johnson

https://www.matjohnson.net/global-activation

In 2006 the FIFA World Cup prompted a moment to engage football-crazy kids all over the world. Amplifying the brand message of ‘Joga Bonito: Play Beautifully,’ a global 3-on-3 tournament engaged over 250,000 teams. Each market aligned to iconic location opportunities, with the UK placing the final tournament inside a professional football stadium - Highbury, home of Arsenal FC. Watch the video for highlights of the finals hosted in North London. First project SCALED CONNECTION.

2

TAKE RISKS — Mat Johnson

https://www.matjohnson.net/take-risks

When planning for a live experience it is safe to repeat previous successes and change a component or two for the experience design. Although this can be a smart, efficient brand decision it is also highly unlikely to deliver anything other than an enjoyable experience. With so many dynamic and inspiring opportunities, we must challenge ourselves to be fresh and unexpected. Leave the competition behind in their predictable and proven world of event delivery.

3

EVOLVE RAPIDLY — Mat Johnson

https://www.matjohnson.net/evolve-rapidly

Remember when an event would be once a year and those attending would come together for an epic experience for a few hours? The commercial world has evolved at a crazy pace and so has the impatience of our consumers. Instead of one day where thousands would receive the same show, the live experience is now part of a carefully crafted journey.

4

COMMUNITY LEGACY — Mat Johnson

https://www.matjohnson.net/community-legacy

Next featured project PREMIUM EXPERIENCE.

5

TRUST INTUITION — Mat Johnson

https://www.matjohnson.net/trust-intuition

With the physical environment changing so rapidly, intuition plays an essential part in designing in a fresh and unexpected way. Blending deep, informed industry knowledge and fresh, forward thinking it is way more likely that an idea will resonate with a consumer and thus give the desired outcome from the experience. Ultimately leading the creative process with a mixture of acquired knowledge and the search for the unexpected, it is possible to deliver a unique moment of customer interaction every time.

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Having created live experiences and brand work in every region of the world, Mat shows outstanding leadership and a tenacious appetite for clear and targeted business purpose. Across diverse cultures with hugely varying opportunities, he deftly creates unique methodologies for consumer engagement, elevating brands and enabling athletes worldwide. Mdash; Craig Dews, CEO, Limelight Sports Group. Mdash; Tyson Webber : President, GMR. Mdash; Paul Stanway, Creative Director, XYZ. Soon after, he joined Nike.

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