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Digital Connectedness

Social media & digital marketing commentary by Matt Chisholm.

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Digital Connectedness | mattchisholm.com Reviews
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Social media & digital marketing commentary by Matt Chisholm.
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Digital Connectedness | mattchisholm.com Reviews

https://mattchisholm.com

Social media & digital marketing commentary by Matt Chisholm.

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1

On briefs

http://mattchisholm.com/briefs

The brief. Something agency life revolves around yet no one can seem to get right. Check out this great little documentary on briefs. Know the personalities you work with. The single most important thing to look for in a job. Follow adventures in agencyland. Get every new post delivered to your Inbox.

2

New Mobile-based Social Networks

http://mattchisholm.com/interesting-mobile-based-social-networks

Some interesting new mobile-based social networks. Here are some interesting new social networks I’ve come across recently I think are worth checking out:. Definitely one to check out: http:/ www.eyeem.com/. I was put onto this by Tom Phillips. The New MySpace: First Impressions. Seeding a TVC online? Follow adventures in agencyland. Get every new post delivered to your Inbox.

3

Seeding a TVC online? Challenge your agency!

http://mattchisholm.com/seeding-tvc-online-challenge-agency

Seeding a TVC online? This year I have seen all too many brands across a range of industries allocate huge budgets to seeding TVCs online, mostly in the form of YouTube pre-roll ad units. Makes sense, right? Spend a lot on making the TVC, buy placements during My Kitchen Rules and The Voice, so why not add to this and seed it out online on YouTube, one of the most visited websites there is? If your agency is recommending you simply allocate some budget to pre-rolls to gain extra views CHALLENGE THEM!

4

Understanding the concept of Face in Asia

http://mattchisholm.com/understanding-concept-face-asia

Understanding the concept of Face in Asia. Face in a social context can be defined as one’s own sense of dignity or prestige in a social (or business) context. Face is highly regarded and valued throughout Asia, and as such is essential any westerners working or living here be aware of this social value. The implications of this can be seen in many ways. Here are just a few examples I’ve come across in my time here:. Reluctance to try new things. Moving forward with decisions known to be bad ones.

5

About Matt Chisholm | Digital communications strategist

http://mattchisholm.com/about

Matt Chisholm is a strategic planner currently based in New York. Originally from Sydney, Matt has worked across a range of businesses including digital agencies, PR agencies and advertising agencies across the US and Asia Pacific region including Australia, Singapore, Japan, Hong Kong, Thailand, Korea and more. Where Matt has worked. Clients Matt has worked on. Follow adventures in agencyland. Get every new post delivered to your Inbox.

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Digital Connectedness

Ideating without research or insights. 6 essential tips for writing an effective email. Here are some quick tips on writing an effective email:. Continue reading “6 essential tips for writing an effective email” ». Great mini-doco on the design process. If only account people and clients knew what went into their work. The single most important thing to look for in a job. Continue reading “The single most important thing to look for in a job” ». Know the personalities you work with. I remember a number o...

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