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3 In The Head... just to be sure | Just another WordPress.com weblog

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3 In The Head... just to be sure | Just another WordPress.com weblog | mattharty3ih.wordpress.com Reviews
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Just another WordPress.com weblog
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1 google’s display dominance
2 advertisements
3 posted in uncategorized
4 leave a comment
5 or not brand safe
6 matt harty
7 tagged advertising
8 bots
9 display ads
10 landing pages
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google’s display dominance,advertisements,posted in uncategorized,leave a comment,or not brand safe,matt harty,tagged advertising,bots,display ads,landing pages,non humans,by matt harty,summary,1 comment,ouch,posted in advertising,banner ads,fox networks
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3 In The Head... just to be sure | Just another WordPress.com weblog | mattharty3ih.wordpress.com Reviews

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1

Marketing Landing Pages to Non-Humans | 3 In The Head... just to be sure

https://mattharty3ih.wordpress.com/2011/05/11/marketing-landing-pages-to-non-humans

3 In The Head… just to be sure. Just another WordPress.com weblog. Marketing Landing Pages to Non-Humans. May 11, 2011. We are not alone; we share the Internet with spiders, crawlers, and bots. Marketers often downplay or downright ignore the potential of marketing to these non-human users of the Internet. In an earlier post. I talked about how clicking on banners is a fairly alien experience for people. Other mediums (like TV and outdoor) are not clicked on, but marketers fully expect people to find...

2

Content Is Not King | 3 In The Head... just to be sure

https://mattharty3ih.wordpress.com/2011/06/21/content-is-not-king

3 In The Head… just to be sure. Just another WordPress.com weblog. Content Is Not King. June 21, 2011. By Matt Harty – Previously published at http:/ www.clickz.asia. I am not looking to be provocative but I am sick to death of Content is King accepted as fact. I beg to differ; I believe that the Audience is King. So much so, that people will bring their content to your audience for a share of the money your audience is worth. You have Facebook (and MySpace before it) that are just applications. Peop...

3

3 In The Head... just to be sure

https://mattharty3ih.wordpress.com/2011/07/18/77

3 In The Head… just to be sure. Just another WordPress.com weblog. July 18, 2011. Matt Harty – Previously published at ClickZ.Asia. With the recent announcement that Google confirms AdMeld buy, it’s an interesting time to look at the ‘search giant’ and see the advertising machine that it has amassed. What would a Google ownership of AdMeld mean? What is Google’s display media play? So what ad products would Google have:. Search (search engine marketing) Google is the heavyweight champ. I am not trying to...

4

The Relationship Between Awareness and Banner Impressions | 3 In The Head... just to be sure

https://mattharty3ih.wordpress.com/2011/02/07/the-relationship-between-awareness-and-banner-impressions

3 In The Head… just to be sure. Just another WordPress.com weblog. The Relationship Between Awareness and Banner Impressions. February 7, 2011. To give you a bit of background, the client is Tourism Fiji (the beautiful tropical island), the agency is PMA Communications Group, and the execution was standard banner units. The sites for the campaign were selected using comScore behavioural analysis and the target market was the U.S., even though the campaign was booked in Sydney, Australia. As the impressio...

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3 In The Head... just to be sure | Just another WordPress.com weblog

3 In The Head… just to be sure. Just another WordPress.com weblog. July 18, 2011. Matt Harty – Previously published at ClickZ.Asia. With the recent announcement that Google confirms AdMeld buy, it’s an interesting time to look at the ‘search giant’ and see the advertising machine that it has amassed. What would a Google ownership of AdMeld mean? What is Google’s display media play? So what ad products would Google have:. Search (search engine marketing) Google is the heavyweight champ. I am not trying to...

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