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The Dunning Kruger Diaries

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The Dunning Kruger Diaries | mattreadman.com Reviews

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1

Matt Readman - Page 1 - The Dunning-Kruger Diaries

https://mattreadman.com/author/matt-readman

Page 1 of 1. The Future of IoT Sponsorship. The Internet of Things is a term that will undoubtedly be familiar even if the precise definition is somewhat hazier. The IoT is a concept that, ». The Interest Graph killed the Social Media Star. Social media has changed. It used to be a fun, novel and practical way for friends to interact, laugh, joke, and share wherever they were in ». One Social Network to Rule them All. Is Shazam winning the race to bridge the TV gap? The Cautionary Tale of Story-telling.

2

The Future of IoT + Sponsorship

https://mattreadman.com/the-future-of-iot-sponsorhsip

The Future of IoT Sponsorship. Electrical products will inherently be the first to join this network but there is no reason why any object can’t be added. Tennis rackets can already record your swing technique and guitars your accuracy sounds ridiculous? Don’t forget that trainers have been analysing your running for years. Offline objects can be loaded with RFID sensors, QR codes, microchips and AR tags so that any device can join this network even if it doesn’t have an electrical socket. The next step ...

3

The Interest Graph killed the Social Media Star

https://mattreadman.com/the-interest-graph-killed-the-social-media-star

The Interest Graph killed the Social Media Star. Social media has changed. It used to be a fun, novel and practical way for friends to interact, laugh, joke, and share wherever they were in the world. It has now become much bigger than that. It is now a scary, serious space where users face constant threats from ‘trolls’, identity thieves and an intimidatingly large personal network. The rise of the Interest Graph has turned social networking from a safe and humorous way of interacting with friends to a ...

4

Is Shazam winning the race to bridge the TV gap?

https://mattreadman.com/is-shazam-winning-the-race-to-bridge-the-tv-gap

Is Shazam winning the race to bridge the TV gap? For as long as I’ve worked in marketing, one issue has continued to frustrate the industry. TV advertising continues to be the most reliable form of generating awareness. Digital is now nearly always the destination. How do we link the two? So should we expect to see Shazam icons on every TV ad going forward? Yes Mr. Beckham’s H&M Superbowl spot. The answer is not only brutally simple but in the question itself - you make the TV smart. And in the darkness ...

5

The Cautionary Tale of Story-telling

https://mattreadman.com/the-cautionary-tale-of-story-telling

The Cautionary Tale of Story-telling. For as long as advertising has existed, leading practitioners have highlighted the importance of brand storytelling. Explaining where a brand has come from and why it exists is fundamental in emotionally connecting with a consumer. But what happens when a brand leaves the mood-rooms and storyboards of advertising and enters the world of sponsorship? A world where individual ambassadors carry the responsibility of a brand on their very human shoulders. It’s easy to ta...

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