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Akash's Views & OpinionsAll about the latest and greatest in the field of media and advertising on the Internet.
http://mediayogi.blogspot.com/
All about the latest and greatest in the field of media and advertising on the Internet.
http://mediayogi.blogspot.com/
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https://mediayogi.blogspot.com
All about the latest and greatest in the field of media and advertising on the Internet.
mediayogi.blogspot.com
Akash's Views & Opinions: Some interesting facts about twitter
http://mediayogi.blogspot.com/2010/10/some-interesting-facts-about-twitter.html
Akashs Views and Opinions. All about the latest and greatest in the field of media and advertising on the Internet. Monday, October 25, 2010. Some interesting facts about twitter. I found this an interesting read about twitter. A peek into its numbers - it has 100M registered users. However, per RJMetrics research :. 40% of its users have never tweeted. 80% of its users have sent less than 10 tweets. 1/4 of the accounts have no followers. Average twitter user had 27 followers. View my complete profile.
Akash's Views & Opinions: Google TV - some early thoughts
http://mediayogi.blogspot.com/2010/10/google-tv-some-early-thoughts.html
Akashs Views and Opinions. All about the latest and greatest in the field of media and advertising on the Internet. Thursday, October 28, 2010. Google TV - some early thoughts. I've been reading reports about new interactive TV buzz - Google TV and its shenanigans with content providers. Goog has a fine demo out on Best Buy and on their web site. Looks neat but is it going to live up to its buzz. But few things I've learnt over the years - two universal truths:. TV is lean-back experience. Please note, t...
Akash's Views & Opinions: Social apps stages - measure & management methods
http://mediayogi.blogspot.com/2010/10/social-apps-stages-measure-management.html
Akashs Views and Opinions. All about the latest and greatest in the field of media and advertising on the Internet. Monday, October 4, 2010. Social apps stages - measure and management methods. Customer acqusition. Get users and more users. And ideally with zero customer acquisition costs (CAC=0). So, how do we do this? Engagement. Now, that you’ve users, keep them engaged and coming back for more. Revenue generation. Make some money while you’re at it. 1 Active users making contact with non-users. 2 Org...
Akash's Views & Opinions: What are businesses and brands looking for in Facebook
http://mediayogi.blogspot.com/2010/11/what-are-businesses-and-brands-looking.html
Akashs Views and Opinions. All about the latest and greatest in the field of media and advertising on the Internet. Tuesday, November 16, 2010. What are businesses and brands looking for in Facebook. First of all, some facts. Businesses want to follow their audience. i.e. consumers are spending time on FB, businesses are following. Brand's web site is losing its value. Its more meaningful to get consumer's attention on FB vs. spend loads of money getting people to your site. Here are some recommendations.
Akash's Views & Opinions: Zynga - interesting statistics
http://mediayogi.blogspot.com/2010/10/zynga-interesting-statistics.html
Akashs Views and Opinions. All about the latest and greatest in the field of media and advertising on the Internet. Friday, October 29, 2010. Zynga - interesting statistics. Zynga is all rave nowadays. I was reading an article in AdAge and wanted to share some interesting statistics. Top 4 apps in facebook - time spent, are all from Zynga. What is more interesting is that on an average players spent 68 min/day on Farmville and 52 min/day on Mafia Wars! It had 25M UUs in Sept and overall 250M MAU.
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Akash's Views & Opinions
Akashs Views and Opinions. All about the latest and greatest in the field of media and advertising on the Internet. Wednesday, December 21, 2011. In the world of ads, we sell various segments to advertisers - audience, demographic, psychographic, etc. And categories - app categories, IAB categories, etc. We are now in the brave new world of social media, the market is looking for a new segment, i.e. word of mouth audience categories, or influencers. Is this a new segment? Do we give them schwags? What ar...
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