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Know Thy Audience: 6 Steps to Creating a Brand Message that Works

http://yourbrandvox.com/blog/2014/12/17/know-thy-audience-6-steps-to-creating-a-brand-message-that-works

Get the right message to the right people. You're Custom Text Here. Know Thy Audience: 6 Steps to Creating a Brand Message that Works. December 22, 2014. Your audience is one single reader. I have found that sometimes it helps to pick out one person-a real person you know, or an imagined person-and write to that one. John Steinbeck. Your organization and your offer. What are their hopes, dreams, fears, beliefs? What makes them frustrated? What makes them giddy with excitement? It’s important to acknowled...

yourbrandvox.com

speaking — BrandVox™ | Message Architecture & Content Strategy

http://yourbrandvox.com/speaking

Get the right message to the right people. You're Custom Text Here. Andrea Goulet Ford - Speaker, Author, Teacher. Book Andrea to Speak. We're thrilled that you're interested in having Andrea speak to your group. We'll be in touch shortly so we can connect and learn more about your project. To your success,. What others are saying. . . Bernadette Hyland, CEO, http:/ 3roundstones.com. ACe Callwood, Co-Founder, www.Coffitivity.com. VCU School of Business. DC Web Content Mavens. Book Andrea to Speak. To cre...

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message playbook™ — BrandVox™ | Message Architecture & Content Strategy

http://yourbrandvox.com/message-playbook

Get the right message to the right people. You're Custom Text Here. Practice is the hardest part of learning, and training is the essence of transformation. Does everyone in your organization speak in one, cohesive brand voice? In today's marketplace, the brands that use consistent language win. These messages don't just come from the marketing department every single person in your organization needs to be aligned with your vision and able to tell your story. The Message Playbook your new secret weapon.

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classes — BrandVox™ | Message Architecture & Content Strategy

http://yourbrandvox.com/classes

Get the right message to the right people. You're Custom Text Here. Take your blogging to the next level! Get your brand out of your head and into the world! Learn how to curate content like a pro! Become a Better Blogger: Content Planning. Starting a blog is easy. Keeping it filled with interesting and engaging content is the tough part. So, are you ready to kick your blogging efforts up a notch? Create quality content on a regular schedule. Use your blog to map back to specific business strategies.

yourbrandvox.com

Work With Us — BrandVox™ | Message Architecture & Content Strategy

http://yourbrandvox.com/work-with-us

Get the right message to the right people. You're Custom Text Here. Ready to get to the heart of your message? You've come to the right place. We have services to match all sizes and budgets. Want to pick our brains? Have a quick question? Need some one-on-one advice? Are your ideas stuck in your brain, tumbling around but not making their way out? Do you find it difficult to communicate your ideas with your team? Do you know what you want to say, but can't seem to find the right words? If you're a large...

yourbrandvox.com

6 Editorial Calendar Tools To Help You Crank Out Your Content

http://yourbrandvox.com/blog/2014/12/9/6-editorial-calendar-tools-to-help-you-crank-out-your-content

Get the right message to the right people. You're Custom Text Here. 6 Editorial Calendar Tools To Help You Crank Out Your Content. December 9, 2014. As you can imagine, keeping track of all the details of content production in your head doesn't make a lot of sense. There’s no doubt that an editorial calendar is a must to keep your content organized and running smoothly, whether. You're just a one person show, or a you're a Fortune 100 company. Do you need to manage a long approval process? Each week, Bec...

yourbrandvox.com

Lift: Bring Your Brand Voice to Life for Just $15 per Week

http://yourbrandvox.com/blog/2014/11/24/lift-bring-your-brand-voice-to-life-for-just-15-per-week

Get the right message to the right people. You're Custom Text Here. Lift: Bring Your Brand Voice to Life for Just $15 per Week. November 25, 2014. I’m excited to tell you I recently joined forces with Lift. Why does detailing your brand make such a difference? Because having it defined and down on paper allows it to be used and adapted across your organization. This means that everyone from marketing to customer service to the legal department can all work together to create a meaningful brand voice.

yourbrandvox.com

testimonials — BrandVox™ | Message Architecture & Content Strategy

http://yourbrandvox.com/testimonials

Get the right message to the right people. You're Custom Text Here. Over the years people have said some nice things about my work. Makes me blush every time I think about it. I suppose when you love what you do, it shows. Owner and Chief Message Architect. I'd recommend Andrea to any business or brand. Because of how she tied her experience into practical takeaways for the students to apply to their senior capstone projects. An all-star, without a doubt.". ACe Callwood, Co-Founder, Coffitivity.com.

yourbrandvox.com

idea infrastructure™ — BrandVox™ | Message Architecture & Content Strategy

http://yourbrandvox.com/idea-infrastructure

Get the right message to the right people. You're Custom Text Here. But the truth is, it's not the idea, it's never the idea, it's always what you do with it.". So, what are you doing with your ideas? Are they stuck in your brain, tumbling around but not making their way out? Do you find it difficult to communicate your ideas with your team? Do you know what you want to say, but can't seem to find the right words? Here are just a few of the places we can help:. Absolutely. Let's say your board is abo...

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content audits & inventories — BrandVox™ | Message Architecture & Content Strategy

http://yourbrandvox.com/content-audits-inventories

Get the right message to the right people. You're Custom Text Here. Content audits and inventories. To let the brain work without sufficient material is like racing an engine. It racks itself to pieces. Sir Arthur Conan Doyle. Do you have sufficient material to make your content decisions? How do you know if your content is working? You could make a gut-based guess but is that really best for business? File Type (.html, .pdf, .doc, etc.). Links in and out of page. What content should you keep? Is your co...