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Tipsters - Marketing General Incorporated
http://www.marketinggeneral.com/knowledge-bank/tipsters
Every month, MGI’s Tipster focuses on topics. That matter most to those involved in organizational membership. Here’s a sampling of just some of the subject areas we’ve recently covered:. Do you know the basics of buyer behavior. And how they apply to direct marketing? Remarketing campaigns have become more commonplace. And are a highly effective tool for engaging your association’s audience. News Alert: The majority of your association’s prospects will NOT join. Are you dependable about keeping in touch?
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Knowledge Bank - Marketing General Incorporated
http://www.marketinggeneral.com/knowledge-bank
The 2016 Membership Marketing Benchmarking Report. 2016 marks the eighth year. Of MGI’s Membership Marketing Benchmarking Report. This edition furthers and enhances our in-depth knowledge of how associations are faring and trending. Our Benchmarking Reports are easy to read and easy to digest. The. 2016 Membership Marketing Benchmarking Report. Will be of value to anyone involved in membership marketing or association management. Download your free copy here. More White Papers…. How to say it? Following ...
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Careers - Marketing General Incorporated
http://www.marketinggeneral.com/careers
Do you thrive on new growth opportunities, leadership, innovative solutions, unparalleled communication, and teamwork? Is the place for you! A career path is way too narrow of a journey we want you to move up, over, around, and through your potential. Is a leader in the dynamic direct response industry, and we are looking for candidates with the talent and experience to become a part of our growing company. Attn: Human Resources Department. MGI participates in the E-Verify program. College degree (prefer...
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Just Released: The 2014 Membership Marketing Benchmarking Report - Marketing General Incorporated
http://www.marketinggeneral.com/blog/2014/07/08/just-released-the-2014-membership-marketing-benchmarking-report
Just Released: The 2014 Membership Marketing Benchmarking Report. Just Released: The 2014 Membership Marketing Benchmarking Report. It is my pleasure to announce the release of a free download. Of the 2014 Membership Marketing Benchmarking Report. Please download your copy of the Report now. A final and full printed report was previously mailed to all of those organizations who participated in this year’s research. The most important aspect of this report is that it goes beyond cataloging the practices o...
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2015 Membership Marketing Benchmarking Report - Marketing General Incorporated
http://www.marketinggeneral.com/2015/05/11/mgi-tipster-volume-14-issue-5
2015 Membership Marketing Benchmarking Report. 2015 Membership Marketing Benchmarking Report. May 11, 2015. 2015 Membership Marketing Benchmarking Report. In June, we will publish the 2015 Membership Marketing Benchmarking Report. For those of you who simply can’t wait, an Executive Summary of the report will be available at the upcoming ASAE Marketing, Membership and Communications Conference. Overall, 46% of the associations reported membership growth, a decrease from 54% reported in 2014. There was a ...
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Case Studies - Marketing General Incorporated
http://www.marketinggeneral.com/solutions/case-studies
As our Case Studies show, MGI provides turnkey solutions with proven results. Case Study – SHRM. Case Study – IMA. Case Study – AMA. Case Study – AADE. Case Study – TAPPI. Case Study – CoreNet. Case Study – NBAA. Case Study – ASCD. Request a Membership Consultation. Sign-up for the free MGI Tipster. 625 North Washington Street, Suite 450. Alexandria, Virginia 22314-1930. 2015 by Marketing General Incorporated.
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Optimized Membership Marketing Through Behavior - Marketing General Incorporated
http://www.marketinggeneral.com/2015/06/24/optimized-membership-marketing-through-behavior
Optimized Membership Marketing Through Behavior. Optimized Membership Marketing Through Behavior. June 23, 2015 Vol. 14 Issue 6. By Jason Gudenius, Senior Account Director. Understanding Behavior is Essential. Behavioral information has always been a cornerstone of membership marketing. When we select data for campaigns as marketers, there is implied behavior in the different files we use. Here are some examples of the types of data we use. What it means to us as marketers. Since these people have alread...