widelyregarded.com
DOS XX PITCH | WIDELY REGARDED
http://www.widelyregarded.com/dos-xx-pitch
Posted on August 29, 2013. I was a part of a small team of Chicago creatives brought to New York to defend the digital business of our network’s biggest brand. Working on Dos was a dream come true. We not only won, we helped revitalize a campaign I’ve worshipped for years. Posted in ALL WORK. WINGSTOP: SWEET & SPICY →. Leave a Reply Cancel reply. You must be logged in. To post a comment. WINGSTOP: SWEET & SPICY. Proudly powered by WordPress. Theme: Mixfolio by Graph Paper Press.
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HAWKER BEECHCRAFT REDESIGN | WIDELY REGARDED
http://www.widelyregarded.com/hawker-beechcraft
Posted on March 27, 2011. Hawker Beechcraft has a long history of aviation excellence, but in 2009, private aircraft manufacturers were public enemy number one. To refresh their image and generate much needed sales leads, my agency was brought in to update their site. How do you talk about a nine million dollar jet if you can’t use the word luxury? How do you talk about two distinct brands mushed together by mergers? Posted in ALL WORK. SUPERVALU SELECTION ’07 →. Leave a Reply Cancel reply.
widelyregarded.com
DISNEY: JOHN CARTER | WIDELY REGARDED
http://www.widelyregarded.com/disney-john-carter
Posted on February 3, 2012. Edgar Rice Burroughs first began the John Carter of Mars saga in 1911. For over a hundred years, filmmakers have dreamed of bringing his stories to life. Finally in 2012, Andrew Stanton of PIXAR will be directing John Carter as his first live action picture. Posted in ALL WORK. PITCHING THE MOUSE →. Leave a Reply Cancel reply. You must be logged in. To post a comment. WINGSTOP: SWEET & SPICY. Proudly powered by WordPress. Theme: Mixfolio by Graph Paper Press.
widelyregarded.com
ABOUT ME | WIDELY REGARDED
http://www.widelyregarded.com/about
Chicago creative director Scott Serilla is widely regarded as many things: digital storyteller, professional smartass, pitch vetern, lapsed rock critic, pop trivia savant and taco enthusiast. He rarely writes about himself in the third person. Here is his resume. This Scott on LinkedIn. This is his personal blog. This him on Twitter. The Widely Regarded Industries logo was designed by the mighty Max Mollhagen-Jaksa. Yes, it’s Abraham Lincoln as a centaur. DIGITAS CHICAGO, IL. August 2013 to December 2013.
widelyregarded.com
GILLETTE HAIRCARE | WIDELY REGARDED
http://www.widelyregarded.com/gillette-haircare-launch
Posted on March 26, 2011. After years of trying to eradicate hair, Gillette waved the white flag in 2008, and introduced their own shampoos and styling products. My agency was brought in to generate online buzz for the launch. Gillette.com/style video microsite. Gillette.com hair care lab microsite. YouTube brand page with interactive videos. Video banners and page takeovers. Posted in ALL WORK. HAWKER BEECHCRAFT REDESIGN →. Leave a Reply Cancel reply. You must be logged in. To post a comment.
widelyregarded.com
SHELBYANDSCOTT.COM | WIDELY REGARDED
http://www.widelyregarded.com/shelbyandscott-com
Posted on April 23, 2013. I’m really proud to work with my fellow Associate Creative Director and art partner Shelby Georgis. Check our greatest hits at shelbyandscott.com. Here’s taste…. We met working on Sprint at Havas Chi. Since then we’ve worked together on successful integrated pitches and projects for Hefty, Malaria No More, PlayStation, Jim Beam, Citi and Pearle Vision. Posted in ALL WORK. DOS XX PITCH →. Leave a Reply Cancel reply. You must be logged in. To post a comment.
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SI: UNREQUITED PITCH | WIDELY REGARDED
http://www.widelyregarded.com/unrequited-pitches-and-unused-ideas
Posted on March 22, 2011. Sports Illustrated approached several agencies with a unique challenge: develop online advertising opportunities for the upcoming Swimsuit Issue, which SI could shop directly to major brands. We won the pitch, but this idea unfortunately wasn’t realized. Intern Island video and mini-game microsite. Blog, twitter feed and photostream from character. Posted in ALL WORK. GILLETTE HAIRCARE →. Leave a Reply Cancel reply. You must be logged in. To post a comment.
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WINGSTOP: SWEET & SPICY | WIDELY REGARDED
http://www.widelyregarded.com/wingstop-sweet-spicy
WINGSTOP: SWEET & SPICY. Posted on August 29, 2013. At Havas Chi, I worked on a winning new biz pitch for Wingstop. This national chain has awesome hot wings, but their marketing is flavorless. Our assignment: announce their new Mango Habanero wings online to young guys who hate marketing. Posted in ALL WORK. MALARIA NO MORE →. Leave a Reply Cancel reply. You must be logged in. To post a comment. WINGSTOP: SWEET & SPICY. Proudly powered by WordPress. Theme: Mixfolio by Graph Paper Press.
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PITCHING THE MOUSE | WIDELY REGARDED
http://www.widelyregarded.com/pitching-the-mouse
Posted on May 17, 2012. Below are two different pitch campaigns created to promote Disney web sites (ClubPenguin.com and Spoonful.com). Based around connecting moms with child-like wonder, each campaign also had cool broadcast and social ideas I’d be happy to walk you through in person. HEFTY: ZOO PALS TV →. Leave a Reply Cancel reply. You must be logged in. To post a comment. WINGSTOP: SWEET & SPICY. Proudly powered by WordPress. Theme: Mixfolio by Graph Paper Press.
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SUPERVALU SELECTION ’07 | WIDELY REGARDED
http://www.widelyregarded.com/supervalu-selection-07
SUPERVALU SELECTION ’07. Posted on March 28, 2011. Our team was asked to create a simple online banner campaign to support the new tagline, Crazy About Food, for SUPERVALU’s regional supermarket chains, including Albertsons and Jewel-Osco. We gave them a lot more. Microsite with videos and news blog. Expandable banners with voting and downloadable content. Posted in ALL WORK. AUTOTRADER: HEARTS & MINDS →. Leave a Reply Cancel reply. You must be logged in. To post a comment. WINGSTOP: SWEET & SPICY.
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