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WOM10: Authenticity is an "accelerator"
http://someexec.blogspot.com/2010/11/authenticity-is-accellerator.html
Monday, November 22, 2010. Authenticity is an "accelerator". One of the wonderful aspects social media has brought to the forefront is the need to be authentic. This was never a problem decades ago when everyone pretty much knew you and what you were about so it wasn't a big issue. But as we have spread out around the world it has been much easier to "hide" and "pretend" to be something you're not - until social media arrived. Posted by Blaine Millet. Subscribe to: Post Comments (Atom). How it all started.
someexec.blogspot.com
WOM10: May 2010
http://someexec.blogspot.com/2010_05_01_archive.html
Monday, May 24, 2010. Creating Trusted Relationships using Social Media. Why do people want to read what you write? Why do people focus in on some and not others? Why do people share something with others through word-of-mouth? Why are some people like magnets for their content while others are passed over? The answer……their “STORIES” are stronger. This is how social media should be used and is how it will get spread through word-of-mouth and cause someone to check you out again and again and again ̵...
someexec.blogspot.com
WOM10: December 2009
http://someexec.blogspot.com/2009_12_01_archive.html
Tuesday, December 29, 2009. Results.One key measurement for Social Media. So how do you measure Word-of-Mouth today? Didn’t think so. Posted by Blaine Millet. Social media for executives. Wednesday, December 23, 2009. Word-of-Mouth.Comfortable and Valuable. 8221; Of course, the resounding response was YES. Welcome to the POWER OF SOCIAL MEDIA. Posted by Blaine Millet. Thursday, December 17, 2009. From our consulting experience and countless engagements with CEOs and Executives, it is unanimous that Word-...
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WOM10: June 2010
http://someexec.blogspot.com/2010_06_01_archive.html
Friday, June 18, 2010. Who is REALLY in control.the answer might surprise you. This is an interesting question I get asked quite often from CEOs and business leaders when they are wondering what they should do about social media. The question comes up as to which group could benefit the most and in larger organizations, who is in "control" of social media. And especially for CEOs, who live their lives being in control, this is a very interesting and common question. Posted by Blaine Millet. There is a "p...
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WOM10: Crap is still Crap...
http://someexec.blogspot.com/2010/11/crap-is-still-crap.html
Tuesday, November 9, 2010. Crap is still Crap. OK, so this post is a bit out of character for me but it is something that comes up all the time so I wanted to at least address it and then move on. As you read through my posts my focus is on keeping things positive and giving some ideas, solutions, and helpful insights into how you can create more positive relationships leading to Advocacy and positive Word-of-Mouth. This post is different. Or at least some version of this type of question. If you are try...
someexec.blogspot.com
WOM10: November 2010
http://someexec.blogspot.com/2010_11_01_archive.html
Saturday, November 27, 2010. Promoting won't get you WOM - unless you're a coupon. While I am on the topic of Authenticity and how it is such a key component to success these days, I wanted to bring another topic into the conversation - how does it help you build "Word-of-Mouth" with your audience. From a business perspective, this is the holy grail - "getting more of the right people talking more about you.". They can't and they won't. You can really create a desire in people to talk more about you and ...
someexec.blogspot.com
WOM10: January 2010
http://someexec.blogspot.com/2010_01_01_archive.html
Friday, January 29, 2010. Nancy Truitt Pierce does it again. Clay and I just had a great experience. Nancy Truitt Pierce, owner of WoodsCreek Consulting. Asked us to speak to her executive group of CIOs and CTOs today. While we can't share the names of those in her super, private, top secret, locked down secure group, we can tell you it includes some of the key businesses in the Seattle area. If I told you any more I would probably be shot. Is Yammer an effective tool internally? Posted by Blaine Millet.
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WOM10: October 2010
http://someexec.blogspot.com/2010_10_01_archive.html
Friday, October 15, 2010. Stop "Telling" and start "Helping". Social media gives individuals and organizations the leverage to help others and in the process build trust and relationships with you because you are helping them be successful. Posted by Blaine Millet. Tuesday, October 5, 2010. Viral or Word-of-Mouth - which is better? Let's start with Word-of-Mouth. Simply put, it is when you get more people talking more about you. It is unquestionably the most powerful way to spread the word about ...Socia...
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WOM10: August 2009
http://someexec.blogspot.com/2009_08_01_archive.html
Tuesday, August 11, 2009. Today I just wanted to thank Michelle Bomberger. For allowing me to "guest post" on her blog, Equinox Business Law Group. She had asked me to put together a post talking about why having a STRATEGY is so important in this fast moving revolution we call Social Media. The post I wrote, "Social Media Strategy: Where to Start". Was a preview to what she has asked me to speak on at her Equinox Focus event: "Social Media: Strategy and Brand Identity". Posted by Blaine Millet. Social M...
