kurtreifschneider.com
kurtreifschneider.com The Legend of Larry Bernandez - kurtreifschneider.com
http://kurtreifschneider.com/tv-sample
The Legend of Larry Bernandez. It started with a 30 second TV spot. It ended up much bigger than that. Weirder, too. Winner 2012 National Gold ADDY and 2012 NW ADDYs Gold/Best of Show. Done with the incomparable Mike Hayward. You know what people love? I hope you'll stay and have a look around anyway. Theme by Theme Trust.
mcgrathcreative.com
clients « mcgrath creative
http://www.mcgrathcreative.com/archives/category/clients
Creative direction art direction design. My last assignment with DRAFTFCB was leading a team to pitch and win the Aramark business. Our challenge was to rebrand Aramark in a more contemporary, future-focused manner. One that puts their people and their customers first. And one that represents an organization built of dreamers and doers. Thursday, December 12th, 2013 at 6:26 am. Thursday, December 12th, 2013 at 6:18 am. Aramark Day One print. Thursday, December 12th, 2013 at 6:18 am. Aramark Day One video.
kurtreifschneider.com
kurtreifschneider.com Water, cooler. - kurtreifschneider.com
http://kurtreifschneider.com/water-cooler
This campaign launched a new Talking Rain infused water product called Twist. We introduced Twist into select US markets using wild postings, 30 sheet bulletins and transit boards. We also wrote the tagline, “Water, cooler.” Mike Hayward. Was the copywriter on this project. You know what people love? I hope you'll stay and have a look around anyway. Theme by Theme Trust.
kurtreifschneider.com
kurtreifschneider.com Seattle Children's Hospital "Anthem" - kurtreifschneider.com
http://kurtreifschneider.com/seattle-childrens-hospital-anthem
Seattle Children’s Hospital “Anthem”. Seattle Children’s rebranded and wanted to present their new tagline, “Hope. Care. Cure.” in a :60 TV spot. We shot for three days at the hospital with director Ron Gross, including two set-ups in the OR during actual surgeries. There were no Junior Mint incidents. Mr. Mike Hayward. Is the writer. Mr. Barry Pepper. Performed the voice over. (Hell of a nice guy, by the way.). You know what people love? I hope you'll stay and have a look around anyway.
kurtreifschneider.com
kurtreifschneider.com Mariners TV Sampler - kurtreifschneider.com
http://kurtreifschneider.com/mariners-tv
A random sampling of Mariners TV spots from over the years. Way back to 1996 for the Buhner and the fly spot. Writers: John Schofield, Ben Steele. And Jim Copacino. But not all at the same time. 2012 NW Addys Best of Show winner. You know what people love? I hope you'll stay and have a look around anyway. Theme by Theme Trust.
mcgrathcreative.com
Northwest Hospital « mcgrath creative
http://www.mcgrathcreative.com/archives/category/clients/northwest-hospital
Creative direction art direction design. Wednesday, May 8th, 2013 at 5:29 pm.
kurtreifschneider.com
kurtreifschneider.com 2012 Mariners TV - kurtreifschneider.com
http://kurtreifschneider.com/2012-mariners-tv
Here’s a batch of madness for the 2012 Seattle Mariners. Probably the last time I’ll ever need to worry about the glare off of Ichiro’s glasses. Teamed with Mike Hayward. On these. Perfectly edited by Troy Murison at Dubs, Inc. You know what people love? I hope you'll stay and have a look around anyway. Theme by Theme Trust.
kurtreifschneider.com
kurtreifschneider.com Mariners Transit - kurtreifschneider.com
http://kurtreifschneider.com/mariners-transit
Various Mariners Transit. I guess when you fry an egg on Ichiro’s bat, the OBIE judges like it. It’s a 2012 OBIE. Silver Medalist. Mike Hayward. Is the writer on these. 2012 OBIE Silver Medalist. You know what people love? Cat videos. And that's what this site was going to be about. But somewhere along the way I got distracted and posted a bunch of advertising shit instead. (Besides, I don't have a cat. They seem like a lot of work and their food smells really bad.). Theme by Theme Trust.
kurtreifschneider.com
kurtreifschneider.com About - kurtreifschneider.com
http://kurtreifschneider.com/about
My resumé. Or as the Brits say, my “CV.”. I’ve spent over 25 years in Seattle as an art director and creative director. I went to School of Visual Concepts. And I teach there occasionally. I was the art director on everything I’ve included on this site (as opposed to only creative directing). I find kerning type unusually satisfying. Creative Director, The Garrigan Lyman Group, Seattle. Associate Creative Director, Copacino Fujikado, Seattle. SVP, Creative Director, McCann/Erickson, Seattle.
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